1. REGULAR MEETING of the TOURISM COMMISSION BOARD February 14, 2024, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair Aileen Bazan Mike Cannatti Stefani Mathis John Riedie Bishop Chappell Ed Bailey, Vice Chair Greg Chanon Rachel Magee Anna Panossian Christian Tschoepe AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on January 10, 2024. 2. 3. 4. 5. 6. 7. 8. 9. DISCUSSION ITEMS Presentation by Nicole Klepaldo, Interim Executive Director with the Red River Cultural District to present an overview of their organization. Presentation by Natalia Morgan, Donor and Membership Manager for the Lyndon Baines Johnson (LBJ) Foundation to reveal their upcoming music exhibition. Economist Report Presentation by Matt Patton with Angelou Economics regarding the Austin Tourism and Implications for the Hotel Occupancy Tax (HOT). DISCUSSION AND ACTION ITEMS Approve a recommendation from the Short-Term Rental (STR) Working Group regarding short-term rentals in the city of Austin and how to address challenges to unlicensed STRs in Austin, Texas. Discussion and possible action regarding 2024 Tourism Commission calendar for altering or approving the calendar as is. Discussion and possible action regarding upcoming Agenda topics for the 2024 calendar year for editing or approving of agenda topics. WORKING GROUPS Update from the Short-Term Rental Working Group. Update from the Parks and Environment Working Group. call FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative …
OUR MISSION The Red River Cultural District is a creative community providing authentic Austin experiences through diverse local music, art and food for every fan and guest. In an ever-changing ATX, our nonprofit seeks to preserve and grow Red River's creative, business, and music scene. As a community rooted in artists, musicians, performers, music venues, cultural institutions and small businesses, the District embodies the soul and heart of Austin. WHO is the RED RIVER Cultural District The District is managed by the Red River Merchant’s Association, a coalition of 50+ businesses including live music venues, food, hospitality, entertainment businesses and also the Austin Symphony Orchestra, First Baptist Church, German-Texan Heritage Society and Waterloo Greenway. The District was designated a State Cultural District in 2020 by the Texas Commision on the Arts and a local Cultural District by the City of Austin in 2013. RED RIVER Cultural District IMPACT • Conserve Austin's only walkable live music hub of over dozen independent music venues • Support thousands of local musicians and performers annually through direct financial support • Foster 1000+ music and service industry jobs in the district • Backbone to major tourism and economic generators including SXSW, ACL, Levitation, Oblivion Access, GTHS Oktoberfest and more RED RIVER Cultural District IMPACT • Local, State, and Federal Policy advocacy for live music ecosystem and small and local business assistance • Creative economy hub including opportunities for photographers, video production, designers, fashion, artists, and more • Destination for local and Texas music heritage • Industry Development Incubator RED RIVER Cultural District IMPACT • $200K in direct pandemic relief to music and service industry to 3,000 individuals served • Curb appeal, district identify and safety enhancements $1.5M+ improvements • Local, State, Federal Policy and Program Advocacy and Education FREE Signature Music Festivals Our premier all-ages district-wide festivals Free Week and Hot Summer Nights fuel community growth in the traditionally dog-days of summer and dead of winter. • Support with direct payment 300+ musicians, artists, and performers per festival over 3 days • Average 15,000+ attendees of locals and visitors • Leverage industry support and causes through partnerships • Average 15-25% first time performers during either fest Hot Summer Nights 2023 Highlights 30+ Million media impressions in July alone including the front page of the Austin Chronicle Total Participating Venues: 14 total (largest participation yet) Total Music Acts: 130 Our largest Hot Summer Nights Estimated total …
BOARD/COMMISSION RECOMMENDATION Austin Tourism Commission Recommendation Number: 20240214-005: The STR Working group outlines a multi-pronged approach to address the challenges posed by unlicensed short-term rentals (STRs) in Austin, Texas. The goal is to foster a responsible and sustainable STR ecosystem that benefits both the tourism industry and residents. WHEREAS, STRs operate in Austin, leading to lost revenue from hotel occupancy taxes, permit fees, and indirect costs such as increased enforcement and strain on City infrastructure; WHEREAS, Unreliable data hinders accurate estimates of lost tax revenue and poses risks related to inaccurate property information, host background checks, and health hazards; and WHEREAS, Legal limitations, such as the Zaatari vs. City of Austin case, restrict the City's ability to directly eliminate Type 2 STR licenses. NOW, THEREFORE, BE IT RESOLVED that the Austin Tourism Commission recommends the City Council: • Require more information from applicants for STR licenses and maintain a database; Focus on underreported Hotel Occupancy Taxes (HOT) which leads to a loss in revenue. While the revenue generated from permit fees may seem insignificant compared to HOT revenue, permit fees are crucial in driving license adoption. This, in turn, helps drive compliance for licenses and maximizes HOT revenue, leading to a more efficient and effective system; • Enhance transparency and streamline licensing by simplifying the application process, implementing online systems, and addressing open citations by implementing an efficient tax and permit fee system; Prioritize safety and community well-being by upholding safety regulations through proactive inspections, addressing noise complaints, and promoting responsible guest behavior; Foster collaborative partnerships by building strategic partnerships with platforms, neighborhood associations, and the Austin Police Department; • • • 1 DRAFT • Rectify open citations held by non-compliant hosts and ensure accurate property listings via an accountable process to notify short-term rental platforms to remove hosts as appropriate. Once the necessary validations are completed, the property listings may be reposted; • Implement platform fees and hold platforms accountable for aiding non-compliance; • Explore innovative funding models for cultural & arts preservation and offering discounts and incentives for compliant and sustainable STRs; • Create performance benchmarks and an honorary "Best Practices" badge for STRs that consistently meet performance benchmarks; and • Continuously assess and adapt to changes in the Austin STR ecosystem by maintaining open communication channels, leveraging data-driven insights, and embracing consistent program review and adaptation. Date of Approval: _____________________________ Record of the vote: (Unanimous on a …
WORKING DOCUMENT: Tourism Commission Road Map March 2024 – December 2024 Agenda Topics, Potential Speakers & Community Presenters Note: All meetings take place on Wednesdays from 2:30pm-4:30pm in City Council Chambers. 1. March 13, 2024 – The Tourism Outlook: From Green Space to Outer Space • Potential Speakers: Visit Austin Update • Potential Community Presenters: Austin Park Foundation & Chair of Astronomy Department at the University of Texas Austin 2. 3. 4. April 10, 2024 – A Good Time: Food & Beverage • Potential Speakers: Restaurant Associations, Food Journalists • Potential Community Presenters: Independent Restaurants May 8, 2024 – National Tourism Week: Music Makers & Marketers • Potential Speakers: Music Venues • Potential Community Presenters: Event Promoters June 12, 2024 – Cultural Hubs: Museums & Cultural Sites • Potential Speakers: Texas Association of Museums & the Texas Historical Commission • Potential Community Presenters: Museums & Independent Cultural Sites 5. July 10, 2024 – Coming Together: Conventions & Special Events • Potential Speakers: Convention Organizers & the City of Austin Convention Center Department • Potential Community Presenters: Local Event Companies 6. 7. August 14, 2024 – Proposed: No Meeting September 11, 2024 – Funding Austin Tourism: City HOT Tax • Potential Speakers: City of Austin Chief Financial Officer & Economic Development Department • Potential Community Presenters: Doherty Arts Center 8. October 9, 2024 – Across the Town: From Districts to Downtown • Potential Speakers: City of Austin Economist, Downtown Austin Alliance & • Potential Community Presenters: Palm District Cultural Organizations & Preservation Austin Local Tour Guides 9. November 13, 2024 – Open Topic • Potential Speakers: • Potential Community Presenters: December 11, 2024 – Proposed: No Meeting 10. DRAFT
Tourism Commission Board Tourism Tax Impacts February 2024 Courtesy of C3 Presents About AE Over the past 28 years, AngelouEconomics has executed over 1,000 projects working hand-in-hand with major corporations, towns, cities, regions, states, and countries to develop visions, strategies, and implementation plans to advance regional growth and prosperity. MAJOR CORPORATE CLIENTS Austin Tourism 2 Austin’s tourism industry is worth billions. Visit Austin reported travelers spent over $8.2 billion in 2022. • • Many of these visitors come from out of the area and from out of state • Visitors are drawn to Austin for many events with state, national, and international appeal Introduction • • • • Austin City Limits Music Festival F1 SXSW UT Athletics • Each event sees contributions to Sales & Use • Rental Car • Title 5, ABC • • Mixed Beverages • Hotel Courtesy of C3 Presents Austin Tourism 3 Economic Impact Methodology Economic Impact Models & Inputs AngelouEconomics employs the IMPLAN (IMpact Analysis for PLANning) model for the analysis of the various events. The model utilizes multipliers specific to the Austin economy. The analysis of such events is comprised of two models: event operations and attendee expenditures. The sum of these two impacts create the total economic output of the event. Event operations data are provided by clients and are used to generate the event operations model. The attendee expenditures models are created using inputs from survey data and assumptions estimating the amount of money spent by attendants on various categories of expenditures. Event Operations Attendee Expenditures TOTAL ECONOMIC OUTPUT Model Outputs Each of the models generate three different types of effects: direct, indirect and induced effects. The IMPLAN model’s calculated outputs include jobs, labor income, total economic output, and state and local tax revenues. Direct Limited to the effects in the local economy that occur as a direct result of the event. Indirect Includes increases to sales, incomes and jobs in business sectors that support or supply the event. Induced The household spending patterns of employees through all business sectors that gain increased earnings as a result of the event. Austin Tourism 4 TAX IMPACTS Hotel Tax Range $525,000 - $2,500,000 $350,000 - $3,500,000 University of Texas Athletics $550,000 - $4,400,000 SXSW $1,100,000 - $1,900,000 Tax Impact Events Multi Day Music Events Multi Day Race Events Ripples Throughout Economy Top Sectors: 1. 2. 3. Food & Beverage Non-Event …
1. REGULAR MEETING of the TOURISM COMMISSION BOARD January 10, 2024, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair Aileen Bazan Mike Cannatti Stefani Mathis John Riedie Bishop Chappell Ed Bailey, Vice Chair Greg Chanon Rachel Magee Anna Panossian Christian Tschoepe AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on November 8, 2023. 2. 3. 4. DISCUSSION ITEMS Presentation by Stephanie Ashworth with the Texas Neighborhood Coalition regarding neighborhood concerns on short-term rentals (STRs) DISCUSSION AND ACTION ITEMS Discussion and possible action regarding 2024 Tourism Commission calendar for conflicting meeting dates due to tourism activities. WORKING GROUPS Discussion from the Short-Term Rental Work Group updates. call FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. at Please felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. The next Tourism Commission meeting will be on February 14, 2024. at Austin Convention Center Department, Felicia Ojeda
My name is Luis Bonet and since 2018 my wife and I have operated an Airbnb guest house (ADU) on our property located on District 9, with zipcode 78751. We live on property and have homestead exemption. We are fully compliant of Austin STR ordinance and have paid for permits and hospitality taxes every single time they are due. As a fully compliant STR operator we are very frustrated with City of Austin lack of prioritization and enforcement of the STR ordinance. Back in 2022 I wrote to Mrs. Tovo about this issue and in 2023 to Mr. Qadri with no response. I have reported numerous non-permit operators and sadly they are still operating without much consequence. Multiple articles have been published stating that in Austin only 10% of the STR operators have a permit, which is a pitiful record. It is my speculation that if a non- compliant STR does not bother to get a permit they will also never pay hospitality taxes. This is a huge gap in revenue for the City of Austin and wonder why the Council is not addressing it more forcefully. I also anticipate that the non-compliant operators are your problem child that overcrowd their properties with excessive guests and causes problems with neighbors thereby disrupting the community. Data from AirDNA shows that in 2 years the number of STR lis�ngs in 78751 has grown from 250 to 375 lis�ngs (50% increase). AirDNA also reports that total revenue for STRs in 2023 was about $14M which translates to about $1.5M in taxes most of which is not collected. The COA database shows that over the last 3 years there has been an average of 76 permit holders, which means there are about 300 non- compliant operators in 78751. That’s about 2/3 STR are non-compliant, and the numbers keep growing. City wide the number of STR licensees have hovered around 2,100 effec�vely staying flat. I conclude new STR operators are not seeking a permit. From our view non-compliant operators will continue to operate and violate the ordinance as there are no significant consequences. I have been asking if the ordinance allows for back charging non-compliant operators for permits and taxes not paid. This situation has been going for years and I am amazed that we are still not addressing it in a more aggressive way. In summary, it seems unreasonable for STR licensed property owners …
1. REGULAR MEETING of the TOURISM COMMISSION BOARD October 19, 2022, at 3pm Permitting & Development Center Room 1405 6310 Wilhelmina Delco Dr. Austin, Texas 78752 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Ed Bailey John Riedie Daniel Ronan District 1 Vacant The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on September 21, 2022. 2. 4. 5. DISCUSSION AND ACTION ITEMS Discussion and possible action on Downtown Commission Recommendation 20220420- 2(d) on Convention Center Expansion adopted by the Downtown Commission on April 20, 2022 Discussion and possible action on 2023 Calendar schedule 3. WORKING GROUP/COMMITTEE UPDATES Discussion and updates from the Parks and Environment Working Group Discussion and updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please at felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
1. REGULAR MEETING of the TOURISM COMMISSION BOARD September 21, 2022, at 3pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Alta Alexander Ed Bailey John Riedie Daniel Ronan Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on August 17, 2022. 2. 3. 5. 6. DISCUSSION AND ACTION ITEMS Discussion and possible action on Annual Internal Review and Report Discussion and possible action on Downtown Commission Recommendation 20220420- 2(d) on Convention Center Expansion adopted by the Downtown Commission on April 20, 2022 Discussion and possible action on city clerk’s office responses regarding board’s bylaws 4. WORKING GROUP/COMMITTEE UPDATES Discussion and updates from the Parks and Environment Working Group Discussion and updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please at felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
1. REGULAR MEETING of the TOURISM COMMISSION BOARD August 17, 2022 at 3pm Austin Energy HQ Mueller Assembly Rm 1111a/b 4815 Mueller Blvd. Austin, Texas 78723 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Alta Alexander Ed Bailey John Riedie Daniel Ronan Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on July 20, 2022. 2. 3. 4. 5. 6. DISCUSSION ITEMS Discussion regarding convention center expansions by Tom Hazinski, HVS Consultant and Katy Zamesnik, Austin Convention Center Department Chief Administrative Officer DISCUSSION AND ACTION ITEMS Discussion and possible action on Annual Internal Review and Report Discussion and possible action on Downtown Commission Recommendation 20220420- 2(d) on Convention Center Expansion adopted by the Downtown Commission on April 20, 2022 WORKING GROUP/COMMITTEE UPDATES Updates from the Parks and Environment Working Group Updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please at felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
Presentation to the Tourism Commission Austin, Texas August 17, 2021 Thomas Hazinski, MPP HVS Convention, Sports & Entertainment Facilities Consulting Table of Contents 1. Introduction 2. Expansion Study– Scope & Methodology 3. Industry Trends and Impact of COVID 4. Economic Impact 5. Q&A Expansion Study – Scope & Methodology Role of HVS – Expert and independent third-party research and analysis Scope of Services EXPANSION STUDY • Site visit • Analysis of future bookings • Development plan reviews • Comparable venue research • Economic and demographic analysis • COVID-19 impact analysis • Review and analysis of historic event • Demand and financial forecasts data and financial statements • Economic impact analysis • Event planner survey and interviews Industry Trends and Recovery from COVID Current state of the convention industry as it recovers from COVID-19 closures Recent Industry Surveys Source: Access Intelligence Research & Consulting Average 2022 YTD In-Person Attendance Recovery vs. 2019Convention Center Manager Survey (YTD June)71%Event Producer Survey (YTD May)68%Association conferences and convention have the best outlook for "normal" growthAre convention centers offering higher space rental discounts?No62%Yes38%Is inflation an issue?No42%Yes58%When do you anticipate full recovery to 2019 levels? Estimated to fully recover in 18 to 24 months Economic Impact Spending and Job Estimates A typical approach designed to measure return on investment https://www.hvs.com/article/9384-quieting-the-noise-in-economic-impact-estimates Summary of Impact Analysis Total annual spending under two redevelopment scenarios $0$100$200$300$400$500$600$700$800One-PhaseNo Construction$0$100$200$300$400$500$600$700$800Two-PhaseNo Construction Estimated Return on Investment Cumulative spending impact per dollar of investment (capital costs, operating loss, & capital maintenance) $0.00$1.00$2.00$3.00$4.00$5.00$6.00$7.00$8.00202420252026202720282029203020312032203320342035203620372038Two-Phase ExpansionOne-Phase Expansion ACC Impact on Downtown Hotels A statistical analysis using a “Difference of Means Test” O y (2015–2019)On Event Days (n=862)84.1%On Non-Event Days (n= 964)72.1%Difference12.1%Av ly R R (2015–2019)On Event Days (n=862)$253.91On Non-Event Days (n= 964)$216.64Difference$37.27 Estimate Annual Room Revenue Impact (2019) Estimated $58.2 million annual room revenue impact in 2019 dollars Occupancy Impact ADR Impact ParameterValueTotal Available Room Nights5,868Difference in Occupancyx12%Change in Occupied Rooms708Non-Event Day ADRx$217Annual ACC Event Daysx172Annual Incremental Rooms Revenue*$26,437* (thousands $)ParameterValueOccupancy84%Total Available Room Nightsx5,868Occupied Room Nights4,938Difference in ADRx$37Annual ACC Event Daysx172Annual Incremental Rooms Revenue*$31,728* (thousands $) The Value of Hard Infrastructure A highway has value because it creates transportation efficiency Convention Centers as Social Infrastructure A forum for the exchange of information, a center of commerce, and foster social interactions. Ancient Agora of Athens Asilomar Conferences - 1974 and 1975 An example of profound and lasting economic and social impact Asilomar Conference Center, Monterey California Who Reaps Social Benefits …
1. REGULAR MEETING of the TOURISM COMMISSION BOARD July 20, 2022 at 3pm City Hall Council Chambers Room 1001 301 W. Second St. Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Alta Alexander Ed Bailey John Riedie Daniel Ronan Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on June 15, 2022. DISCUSSION ITEMS 2. DISCUSSION AND ACTION ITEMS Presentation by Professor Heywood Sanders regarding convention center expansions. Discussion and possible action on Annual Internal Review and Report 3. WORKING GROUP/COMMITTEE UPDATES 4. 5. Updates from the Parks and Environment Working Group Updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. at Please felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
HVS MARKET ANALYSIS FOR EXPANDED AUSTIN CONVENTION CENTER Comparative Examples Austin Convention Center EXPANSION STUDY AUSTIN, TEXAS SUBMITTED TO: EXISTIN G Mrs. Trisha Tatro Austin Convention Center 500 East Cesar Chavez Street Austin, Texas 78701 Trisha.Tatro@austintexas.gov +1 (512) 404-4000 HVS Convention, Sports & Entertainment PREPARED BY: Facilities Consulting 205 West Randolph Suite 1650 Chicago, Illinois 60606 +1 (312) 587-9900 June 10, 2020 Convention, Sports & Entertainment Facilities Consulting Chicago, Illinois Demand History The ACC provided HVS with a summary of the number of events and corresponding total attendance that occurred at the facility from 2015 through 2019. The following figure presents the event and attendance history at the ACC for the past five years. FIGURE 1-4 SUMMARY OF DEMAND HISTORY 2015 2016 2017 2018 2019 Event Conventions Tra des hows Cons umer Shows Conferences Ba nquets Meeti ng Sports Concerts & Enterta i nment Other South by Southwes t Total Estimated Attendees Conventions Tra des hows Cons umer Shows Conferences Ba nquets Meeti ng Sports Concerts & Enterta i nment Other South by Southwes t Total 37 2 11 12 7 31 8 1 3 1 113 130,329 1,700 86,063 23,854 12,250 14,225 33,500 900 35 105,000 407,856 38 1 9 11 5 18 4 3 na 1 90 174,600 10,000 45,100 12,875 3,280 8,330 22,700 2,850 na 150,000 429,735 Source: ACC 42 3 16 11 9 25 5 1 2 1 115 186,480 3,200 132,600 17,275 5,775 15,165 29,100 2,500 30 150,000 542,125 36 1 11 12 7 15 3 2 3 1 91 216,500 1,500 80,700 23,400 5,275 7,800 18,000 4,600 32 200,000 557,807 38 1 11 10 6 26 3 1 2 1 99 156,750 1,200 84,700 13,000 8,730 10,913 4,300 1,000 15 200,300 480,908 The ACC hosted between 90 and 115 events per year since 2015. Most events are conventions or meetings, but the ACC also hosts a significant number of conferences and consumer shows. Attendance peaked in 2018 at approximately 560,000 attendees. Although the number of annual events increased from 2018 to 2019, attendance decreased because the average event size was smaller. This change reflects the periodic nature of booking patterns rather than a trend. In any given year, the booking of one or two events with high attendance can cause large swings in annual attendance levels. June 10, 2020 Austin Convention Center 1-13 Introduction Convention, Sports & Entertainment Facilities Consulting Chicago, Illinois Demand Projections …
AUSTIN CONVENTION CENTER EXPANSION: PROMISES AND PERFORMANCE HEYWOOD SANDERS UNIVERSITY OF TEXAS AT SAN ANTONIO C.H. JOHNSON CONSULTING, INC. Experts In Convention , Sport and Real Estate Consulting the obstacles to future growth in Austin's Convention Center business have continued to mount. Table 2-1 summarizes the major reasons for lost business. The reasons are distributed by the number of room nights lost. Table 2-1 Reasons for Lost Business Primary Reason Facility dates unavailable Inadequate meeting space Lack of large hotel Room rates Political Large room block not available Location No response from hotels Meeting canceled Other reasons Room Nights Lost % of Total 69,820 31,045 28,155 25,133 11,874 11, 130 11,002 9,625 9,175 33,488 29% 13% 12% 10% 5% 5% 5% 4% 4% 14% Source :Austin Convention and Visitor's Bureau Meeting planners reported the lack of available facility dates more than any other reason for not using the Convention Center. The lack of available dates stems from the size of the facility, which prevents the occurrence of simultaneous events. Lack of adequate meeting space was the second most frequently cited problem. The availability of hotel rooms at reasonable rates is also important. Hotel-related factors (four categories in total) account for over 31 percent of the lost business . Additional hotel supply and greater cooperation from tl1e existing hotel community are essential if the city is to realize its meeting market potential. The current convention center is too small to accommodate Austin's pot ential demand . Center management is now facing severe problems in its attempts to retain a number of annual repeating events . Many national rotating events that previously came to Austin and liked the community cannot return because they are now too large for the facility . Many state events have also outgrown the facility. The chart below shows potential scenarios for exhibit-hall occupancy under three potential growth rates (2, 4, and 6 percent) . Exhibit-hall occupancy is the number of days an exhibition hall is rented (including move-in and move- OUt days) divided by the number of days in the year. The following chart h 'b ' t hall occupancy and potential future occupancy under a displays recent ex 1 1 - range of growth rates. I nnn R;innP. StriltP.nV• Austin r.nnv11ntinn r.,mtDr C.ortil\t'l ? _ 0!'!1"o ,:; C.H. JOHNSON CONSULTING, INC. Experts In Convention , Sport and Real Estate Consulting the obstacles to future growth in …
