HOT Taxable Revenue for COA Properties Annual, 1995 - 2017 19951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017 HOT Taxable Revenue for COA Properties Monthly, 1995 - 2017 5 9 - n a J 5 9 - t c O 6 9 - l u J 7 9 - r p A 8 9 - n a J 8 9 - t c O 9 9 - l u J 0 0 - r p A 1 0 - n a J 1 0 - t c O 2 0 - l u J 3 0 - r p A 4 0 - n a J 4 0 - t c O 5 0 - l u J 6 0 - r p A 7 0 - n a J 7 0 - t c O 8 0 - l u J 9 0 - r p A 0 1 - n a J 0 1 - t c O 1 1 - l u J 2 1 - r p A 3 1 - n a J 3 1 - t c O 4 1 - l u J 5 1 - r p A 6 1 - n a J 6 1 - t c O 7 1 - l u J $1,200,000,000.00 $1,000,000,000.00 $800,000,000.00 $600,000,000.00 $400,000,000.00 $200,000,000.00 $- $160,000,000.00 $140,000,000.00 $120,000,000.00 $100,000,000.00 $80,000,000.00 $60,000,000.00 $40,000,000.00 $20,000,000.00 $- Catlin Whitington - 2020
Visit Austin Marketing Recap M A R K E T I N G , P R , T O U R I S M , M U S I C A N D F I L M | M A R C H - M A Y 2 0 2 0 While all paid advertising efforts are paused, we’ve ensured that our website and social media accounts remain active engaging our audience with timely, relevant and inspiring content. Meanwhile, efforts are also underway to develop a recovery campaign that will deploy when the market is ready. As part of our ongoing commitment to our local hospitality community, we are bringing additional attention to the products and services Austinites and visitors can take advantage of from home. These efforts are engaging with thousands of locals and non-locals every day. W E B S I T E In March, we launched our new (temporary) homepage “Visit Austin, From Home” which highlights Austin content users can take advantage of from home. www.austintexas.org In mid-June, we will launch a new homepage (and other web & social content) designed to support travelers in trip-planning mode, as well as provide Austin content for those that remain at home. S O C I A L M E D I A P E R F O R M A N C E The current goal of Visit Austin’s social media platforms, including leisure, meetings, film, sports and music, is to be a source of entertainment for its followers during the COVID-19 crisis, while continuing to promote local businesses and attractions. Despite paid efforts on pause, between April 1- May 30, Visit Austin’s leisure channels still earned: ● ● ● 843 new followers 93,437 engagements 2,579,536 impressions @visitaustin @musicaustin @meetaustin @filmatx @sportsaustin All of this signals that while fans can’t travel now, people are still dreaming of visiting Austin. Follow us today at: @visitaustin @musicaustin Music Austin Visit Austin, Texas VisitAustinTX R E C E N T M A R K E T I N G A C T I V I T I E S Austin Table Cookbook During National Travel and Tourism Week, we launched Austin Table in partnership with R/GA Austin. This digital cookbook is filled with recipes from the menus of 21 beloved local restaurants. 100% of profits go directly to participating restaurants. Since May 6th, this project has raised more than $15,000 to …
T R A V E L & T O U R I S M U P D A T E Tom Noonan, President & CEO of Visit Austin T R A V E L I N D U S T R Y I M P A C T L O S T B U S I N E S S 3 C A N C E L L A T I O N I M P A C T I M P A C T O F C A N C E L E D V I S I T A U S T I N B O O K I N G S I M P A C T O F S X S W C A N C E L L A T I O N 263 308,842 $81 MM $316 MM 58,000 $34 MM C A N C E L E D T O T A L R O O M L O S T H O T E L G R O U P S N I G H T S R E V E N U E T O T A L E C O N O M I C I M P A C T T O T A L R O O M N I G H T S L O S T H O T E L R E V E N U E *Farthest out citywide cancellation: early November *Farthest out future cancellation: April 2021 (this is the only 2021 cancellation thus far) NOTE: Cancellation loss represents Visit Austin booked meetings only, as of MAY 31; SXSW estimated room night/revenue loss per STR analysis 4 F U T U R E B O O K I N G S 5 R O O M N I G H T S O N T H E B O O K S T E N T A T I V E F U N N E L YEAR # Leads TRN ESTIMATED ECONOMIC IMPACT 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 137 348 141 99 43 24 8 6 4 1 73,573 $64,398,827 341,184 $240,719,605 245,270 $177,661,349 314,443 $223,768,730 192,476 $164,380,220 96,475 76,064 17,087 14,306 2,824 $88,360,066 $39,473,300 $17,582,850 $14,323,200 $2,218,950 TOTAL 811 1,373,02 $1 Billion L E A D T R E N D S (March-May) ● Lead volume …
Special Meeting of the Tourism Commission May 11, 2020 Tourism Commission to be held May 11, 2020 with Social Distancing Modifications Public comment will be allowed via telephone; no in-person input will be allowed. All speakers must register in advance (May 10, 2020). All public comment will occur at the beginning of the meeting. To speak remotely at the May 11, 2020 Tourism Commission Meeting, residents must: •Call or email the board liaison at 512.404.4022 or felicia.ojeda@austintexas.gov no later than noon, (the day before the meeting). The information required is the speaker name, item number(s) they wish to speak on, whether they are for/against/neutral, and a telephone number or email address. •Once a request to speak has been called in or emailed to the board liaison, residents will receive either an email or phone call providing the telephone number to call on the day of the scheduled meeting. •Speakers must call in at least 15 minutes prior to meeting start in order to speak, late callers will not be accepted and will not be able to speak. •Speakers will be placed in a queue until their time to speak. •Handouts or other information may be emailed to felicia.ojeda@austintexas.gov by Noon the day before the scheduled meeting. This information will be provided to Board and Commission members in advance of the meeting. •If this meeting is broadcast live, residents may watch the meeting here: http://www.austintexas.gov/page/watch-atxn-live TOURISM COMMISSION MAY 11, 2020 AND 10:00 AM OF MEETING VIA VIDEOCONFERENCING CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) CALL TO ORDER 1. APPROVAL OF MINUTES a. February 10, 2020 Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA 2. NEW BUSINESS The Commission may discuss and take action on the following agenda items: a. Report from City of Austin outlining the YTD Hotel Occupancy Tax Collection, current balance and projected annual collections in the following funds i. Cultural Arts ii. Historic Preservation iii. Live Music Fund relation to Covid 19 b. Visit Austin update on state of the industry and current marketing strategies in 3. FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications …
Tourism Commission February 10, 2020 6:30pm Austin Convention Center Meeting Room 12a 500 E. Cesar Chavez Austin, TX 78701 CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA CALL TO ORDER CITIZEN COMMUNICATION: GENERAL The speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. 1. APPROVAL OF MINUTES a. August 12, 2019 b. September 9, 2019 c. December 9, 2019 2. OLD BUSINESS The Commission may discuss and take action on the following agenda items: a. Discussion regarding Commission Working Groups and Working Groups Updates. b. Discussion of future commission meetings dates and frequency of meetings. 3. FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call or email Felicia Ojeda at the Austin Convention Center Department, at 512.404.4022, felicia.ojeda@austintexas.gov. for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission, please contact Felicia Ojeda at 512.404.4022, felicia.ojeda@austintexas.gov.
