REGULAR MEETING of the TOURISM COMMISSION WEDNESDAY, September 9, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact April Thedford, (512) 404-4054 or april.thedford@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, District 5 Greg Chanon, District 2 Francisco “Cisco” Gamez, District 1 Stefani Mathis, District 8 Maxwell "Max" Pearce, District 7 Catherine Whited, District 9 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Cristina Masters, Vice Chair, District 10 Bishop Chappell, District 6 Sophia Gonzalez, District 4 Anna Panossian, Mayoral Dani Pruitt, District 3 The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three- minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on July 8, 2026. DISCUSSION ITEMS 2. Presentation by SXSW regarding SXSW’s Economic Impact, Opportunities and Challenges related to the Convention Center construction, insights into SXSW Global Expansion, and Media Acquisition Benefits. Presentation by Peter Lewis, Chief Commercial Officer. 3. Presentation by Circuit of the Americas regarding COTA’s Economic and Visitor Impact, and Expansion Opportunities. Presentation by John Villarreal, Director of Government Relations. WORKING GROUP UPDATE 4. Update from Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodation no later than 48 hours before the scheduled meeting. Please call or email April Thedford at Austin Convention Center, at (512) 404-4054 or april.thedford@austintexas.gov to request service or for additional information. For more information on the Tourism Commission please contact April Thedford at (512) 404-4054 or april.thedford@austintexas.gov. The next Tourism Commission meeting will be on October 14, 2026.
TOURISM COMMISSION REGULAR MEETING MINUTES WEDNESDAY, July 8, 2026 The Tourism Commission convened in a Regular meeting on Wednesday, July 8, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Greg Chanon, District 2 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Stefani Mathis, District 8 • Anna Panossian, Mayoral • Dani Pruitt, District 3 • Catherine Whited, District 9 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on June 10, 2026. The minutes from the Tourism Commission regular meeting on June 10, 2026, were approved on Commissioner Channon’s motion, Vice Chair Masters’s second on a 9-0 vote, Commissioner Chappell and Commissioner Pearce were absent. DISCUSSION ITEMS 2. Presentation by Austin Arts, Culture, Music, and Entertainment, regarding an overview of the Hotel Occupancy Tax Grants. The presentation was made by Laura Odegaard, Acting Division Manager. 1 Discussed. 3. Presentation by Austin Woman’s Club, 2026 Heritage Preservation Capital Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. The presentation was made by Mary Ann Golden, President. Discussed. 4. Presentation by Preservation Austin, 2026 Heritage Event Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. The presentation was made by Bridget Gayle Ground, Learning and Engagement Manager. Discussed. DISCUSSION AND POSSIBLE ACTION ITEMS 5. Discuss and approve the annual report of the Tourism Commission. Discussed. No action taken. WORKING GROUP UPDATE 6. Commissioner Pruitt provided an update from the Hotel Occupancy Tax Grant Programs Working Group. The working group is continuing to reviewing the grant application process; collecting and reviewing data received from grant recipients; and learning more about the grant recipients. The working group will continue to meet and will provide an update at the next monthly meeting. STAFF BRIEFING 7. Staff briefing on commission deadlines and resources. The presentation was made by April Thedford, Commission Liaison. Chair Bailey adjourned the meeting at 4:35 p.m. without objection. 2
SXSW 2027 SXSW 2027 A brief overview of SXSW for the Austin Tourism Commission 1 Where the world convenes Where the world convenes Every March since 1987, SXSW turns Austin into the meeting place for the people shaping what's next. Four festivals — Music, Film & TV, Innovation, and Comedy — run at once across downtown, so a filmmaker, a founder, a marketer, and a musician all move through the same seven days. That convergence creates maximum impact for our attendees and our city. 2 SXSW INNOVATION CONFERENCE SXSW MUSIC FESTIVAL & CONFERENCE SXSW FILM & TV FESTIVAL & CONFERENCE SXSW COMEDY FESTIVAL The ideas, technology, and founders defining the next decade of business and culture. A must attend for brands, marketers, and creators. Seven nights of showcases and the discovery that breaks tomorrow's headliners. Not just a festival, it’s the industry event for the music business. Premieres, screenings, and the creators redefining how stories get made and seen. It’s up-and-coming talent crossing red carpet paths with Oscar-winners. The comics and shows setting the tone for what the culture laughs at next. Comedy is a sharp filter on what’s next in culture. 3 SXSW by the numbers SXSW by the numbers 200K+ 75+ 2,000+ $375M+ Creators, founders, and executives converge on Austin across the conference and festivals. Countries represented — a genuinely global room your delegation steps into. Conference sessions across four festivals — a full week to build a schedule around. Annual economic impact — the scale of the platform your group plugs into. 4 Economic Impact Economic Impact 'South By,' as Austin residents call it, has become an economic powerhouse, its effect on the local economy akin to hosting a Super Bowl, reaching $356 million last year...” -The New York Times 5 1 in 4 attendees travel internationally, from 75+ countries. Delegations arrive from Canada, the UK, Brazil, Mexico, Germany, Japan, and Australia — allowing you access to a worldwide cohort. 1 in 4 attendees travel internationally, from 75+ countries. Delegations arrive from Canada, the UK, Brazil, Mexico, Germany, Japan, and Australia — allowing you access to a worldwide cohort. 6 SXSW 2026 Demographics SXSW 2026 Demographics Gender Female Male Other Includes non-binary, gender fluid and transmasculine Education 4-year (BA, BS) college degree Graduate degree Some college PhD Associate's degree High school graduate/GED 51% 46% 3 % 42% 38% 7% 7% 3 % 3 % Age Under 21 …
REGULAR MEETING of the TOURISM COMMISSION WEDNESDAY, JULY 8, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact April Thedford, (512) 404-4054 or april.thedford@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, District 5 Greg Chanon, District 2 Francisco “Cisco” Gamez, District 1 Stefani Mathis, District 8 Maxwell "Max" Pearce, District 7 Catherine Whited, District 9 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Cristina Masters, Vice Chair, District 10 Bishop Chappell, District 6 Sophia Gonzalez, District 4 Anna Panossian, Mayoral Dani Pruitt, District 3 The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three- minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on June 10, 2026. DISCUSSION ITEMS 2. Presentation by Austin Arts, Culture, Music and Entertainment, regarding an overview of the Hotel Occupancy Tax Grants. Presentation by Laura Odegaard, Acting Division Manager. 3. Presentation by Austin Woman’s Club, 2026 Heritage Preservation Capital Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. Presentation by Mary Ann Golden, President. 4. Presentation by Preservation Austin, 2026 Heritage Event Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. Presentation by Bridget Gayle Ground, Learning and Engagement Manager. DISCUSSION AND POSSIBLE ACTION ITEMS 5. Discuss and approve the annual report of the Tourism Commission. WORKING GROUP UPDATE 6. Update from Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group. STAFF BRIEFING 7. Briefing on commission deadlines and resources by April Thedford, Commission Liaison. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route …
TOURISM COMMISSION REGULAR MEETING WEDNESDAY, June 10, 2026 MINUTES The Tourism Commission convened in a Regular meeting on Wednesday, June 10, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Greg Chanon, District 2 • Bishop Chappell, District 6 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Dani Pruitt, District 3 • Catherine Whited, District 9 Commissioner in Attendance Remotely: • Stefani Mathis, District 8 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on May 13, 2026. The minutes from the Tourism Commission regular meeting on May 13, 2026 were approved on Commissioner Gamez’s motion, Vice Chair Masters’s second on an 8-0 vote, Commissioner Chanon was off the dais. DISCUSSION ITEMS 2. Presentation by International Alliance of Theatrical Stage Employees (IATSE) Local No. 205, regarding an overview of the organization and its role in the tourism industry. 1 The presentation was made by Nikki Combs, Business Agent and Rachel McGee, Member, IATSE Local No. 205. Discussed. 3. Presentation by Unite Here regarding an overview of the organization and its role in the tourism industry. The presentation was made by Rachel Melendes, Political Director, Unite Here. Discussed. WORKING GROUP UPDATE 4. Commissioner Pruitt provided an update from the Hotel Occupancy Tax Grant Programs Working Group. The working group has been focused on outlining their goals which include: reviewing the grant application process, collecting and reviewing data received from grant recipients, learning more about the grant recipients, what grant are group giving out, what is the granting timeline. The working group will continue to meet and will provide an update at the next monthly meeting. Chair Bailey adjourned the meeting at 4:19 p.m. without objection. 2
AWC Presentation to the COA Tourism Board July 2026 COA Grant Application Photos Ballroom floors rotted floor jamr Ballroom Door, notice space between Door and Floor Ballroom floor with rot damage Door jam in Ballroom Rotted door s urround Third Floor Door deterioration Third Floor door , flaking paint third level Flaking off lead bas ed paint on metal c eiling Third Floor paint c rac king, peeling and flaking. Thank you! Mary Ann Golden AWC President 2026 - 2027
PRESERVATION AUSTIN was founded as the Heritage Society of Austin in 1953. As one of the oldest citywide preservation nonprofits in the United States, we’ve been advocates and stewards of our city’s historic places for generations bearing witness to Austin’s incredible growth. OUR MISSION Preservation Austin exists to empower Austinites to shape a more inclusive, resilient, and meaningful community culture through preservation. In the 1970s the Heritage Society’s revolving fund and major loan program supported many of the historic buildings we treasure today: In the 1970s the Heritage Society’s revolving fund and major loan program supported many of the historic buildings we treasure today: ● Bought and sold to preservationists ○ Lundberg Bakery ○ Eugene Bremond House ○ Hirschfeld Moore ○ Walter Tips Building ● Gave major loans to ○ Governors Mansion ($25,000) ○ Elisabet Ney Museum ($50,000) ○ Paramount Theatre ($70,000) ○ Austin History Center ($60,000) ● Saved the Driskill by buying the final $105,000 in stock needed to purchase and preserve it Today we’re focused on supporting legacy businesses, underrepresented heritage, and providing policy solutions to tackle major challenges facing our city. Today we’re focused on supporting legacy businesses, underrepresented heritage, and providing policy solutions to tackle major challenges facing our city. ● 2019 marked a phase of investment in expanded organizational capacity. ● Strategic plan emphasized representing the generational, cultural, and racial diversity of the city we serve. ● Capital campaign and rehabilitation of McFarland-McBee House as headquarters. ● Staff expanded from 2 to 5.5 to support advocacy, programming, and operations. Preservation Austin has applied for and received three heritage grants: Preservation Austin has applied for and received three heritage grants: ● 2022 grant for structural repairs to the McFarland-McBee House ($250K) ● 2023 grant for 2024 Homes Tour ($30K) ● 2026 grant for 2026 Legacy Business Month ($62,135) Process of applying for the heritage grants: Process of applying for the heritage grants: ● 2022 grant for structural repairs to the McFarland-McBee House ($250K) ○ Application/reporting managed by Executive Director ● 2023 grant for 2024 Homes Tour ($30K) ○ Application/reporting managed by Policy & Outreach Planner (communications staff) ● 2026 grant for 2026 Legacy Business Month ($62,135) ○ Application/reporting managed by Learning & Engagement Manager (programming staff) Plans for the grant: ● Legacy Business Month celebrates long-time businesses that shape Austin’s culture. ● October 2026 will mark our fourth year of this program, and 40+ businesses featured …
Annual Internal Review and Report Questions 1. Name of Board or Commission: Tourism Commission 2. Has the board or commission's actions throughout the year complied with City Council directives and bylaws? This should address all elements of the board's mission statement as provided in the relevant sections of the City Code. (Yes, No) Yes a. If No, please explain 3. How many recommendations did your board or commission approve? 2 4. Please list the recommendation numbers. Recommendation 20251117-007 Recommendation 20251117-008 5. Which recommendations are closely aligned to the organization's core mission and why? Both recommendations are aligned to the commission’s core mission. Recommendation 20251117-007 advised council on matters related to city infrastructure and facility investments related to tourism. Recommendation 20251117-008 supports the Rally Austin’s Bond Proposal, Rally Austin, the City’s first multi-purpose local government corporation, was created by Austin City Council to facilitate equitable, community-driven development and deliver projects that generate public benefit, including attracting tourism. 6. Which recommendations are adjacent to the organization's core mission and why? See Above, they are aligned, not adjacent 7. Please share any further context that could support or explain your recommendations. Optional 8. Is there another body that overlaps with the role and work of the board or commission you serve? (Yes, No) Yes a. If yes, which body? Downtown Commission, Arts Commission, Music Commission b. Please explain their alignment. Tourism impacts the downtown corridor; Hotel Occupancy Tax revenue is allocated to both the Cultural Arts and Live Music Fund. 9. Do the bylaws need to be updated? (Yes, No) No a. If yes, what would be the amendment (including section) and why? 10. On a scale of 1-10, how engaged are the board or commission members? 10 11. On a scale of 1-10, how engaged is the community? 3 12. Do you see any gaps in important policies that are not currently covered by a board or commission? (Yes, No) No a. If yes, please explain. 13. List the board’s goals and objectives for the new calendar year. The Commission’s goal is to provide guidance and strategic recommendations to the City Council on all matters related to hotel occupancy tax (HOT) revenue and tourism related initiatives to support the City’s economic vitality and cultural promotion. Our objectives for the next year are as follows: • Advise the City Council on the allocation, investment strategies, and annual budgeting of HOT revenue and related …
Funding Programs Update Arts, Culture, Music, and Entertainment | July 8, 2026 November 2025: Re-Alignment in ACME Cultural Affairs & Investments Cultural Arts Grants Live Music Fund Grants Heritage Preservation Grants Creative Space Assistance Program Special Projects Musician / Promoter Capital Projects Live Music Venue Heritage Events Nexus Elevate Thrive ARPA Art for All UNESCO Creative City of Media Arts Austin Sister Cities International 2 2026 ACME Funding Programs Application window: October 21 - December 19, 2025 Contract window: Jan – Dec 2026 (or Dec 2027, if a two year award) FY26 Application Assistance ▪ 10 Workshops (6 In Person; 4 Virtual) ▪ 168 Attendees (18 total hours) ▪ Opportunities in English, Spanish, ASL; Recordings on website ▪ 14 Open Office Hours sessions (virtual and in-person) • 362 Attendees (364 total hours) ▪ 142+ 1:1 Meetings via Bookings ▪ 158 Attendees (71 hours) ▪ 20+ Community Events ▪ 2,050 attendees (40 total hours) 493 hours of assistance 2,738 people assisted ▪ The Long Center: Email ApplicationHelp@thelongcenter.org; (512) 457-5161 (M-F, 9-11am) ▪ 17,000+ Direct Messages sent to help shepherd potential applicants through pipeline 4 2026 Award Announcements! ▪ 717 Awards announced on March 16th (1,606 applications submitted) ▪ $24 million in grant awards ($67+ million in requests) Austin Live Music Fund Creative Space Assistance Program • 396 awards • 809 applicants • $7.14 million • 22 awards • 64 applicants • $1.32 million Elevate • 277 awards • 687 applicants • $12.8 million Heritage Preservation Grant • 22 awards • 46 applicants • $3 million 5 FY26 Funding Disbursement Status (as of 7/6/26) Program Total Awardees Total Funds # of Awardees Paid % of Awardees Paid $ of funds disbursed % of funds disbursed ALMF Elevate CSAP HPG Thrive Nexus 396 277 22 22 35 75 $7,045,000 $12,616,773 $1,320,000 $3,000,274 $3,850,000 $500,000 370 252 19 14 27 0 96% 91% 86% 64% 77% 0% $3,779,000 $6,508,087 $553,741 $734,916 $2,713,500 $0 TOTAL 827 $28,332,047 682 82% $14,289,245 54% 52% 42% 24% 70% 0% 50% 6 2027 Guideline Enhancements Survey Results ▪ 360-degree perspective ▪ Panelist Reviewer Experience (68 responses) ▪ Application Experience Survey (152 responses) ▪ Commissioner Perspectives Survey (6 responses) ▪ The goal was to understand: ▪ Was the application design accessible/ clear? ▪ Did support systems and communications meet community needs? ▪ Was scoring/ panel processes consistent and understandable? ▪ What improvements should be prioritized ahead of the July 7th …
TOURISM COMMISSION REGULAR MEETING MINUTES WEDNESDAY, July 8, 2026 The Tourism Commission convened in a Regular meeting on Wednesday, July 8, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Greg Chanon, District 2 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Stefani Mathis, District 8 • Anna Panossian, Mayoral • Dani Pruitt, District 3 • Catherine Whited, District 9 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on June 10, 2026. The minutes from the Tourism Commission regular meeting on June 10, 2026, were approved on Commissioner Channon’s motion, Vice Chair Masters’s second on a 9-0 vote, Commissioner Chappell and Commissioner Pearce were absent. DISCUSSION ITEMS 2. Presentation by Austin Arts, Culture, Music, and Entertainment, regarding an overview of the Hotel Occupancy Tax Grants. The presentation was made by Laura Odegaard, Acting Division Manager. 1 Discussed. 3. Presentation by Austin Woman’s Club, 2026 Heritage Preservation Capital Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. The presentation was made by Mary Ann Golden, President. Discussed. 4. Presentation by Preservation Austin, 2026 Heritage Event Grant recipient, regarding an overview of the organization, its role in the tourism industry and plans for their heritage grant. The presentation was made by Bridget Gayle Ground, Learning and Engagement Manager. Discussed. DISCUSSION AND POSSIBLE ACTION ITEMS 5. Discuss and approve the annual report of the Tourism Commission. Discussed. No action taken. WORKING GROUP UPDATE 6. Commissioner Pruitt provided an update from the Hotel Occupancy Tax Grant Programs Working Group. The working group is continuing to reviewing the grant application process; collecting and reviewing data received from grant recipients; and learning more about the grant recipients. The working group will continue to meet and will provide an update at the next monthly meeting. STAFF BRIEFING 7. Staff briefing on commission deadlines and resources. The presentation was made by April Thedford, Commission Liaison. Chair Bailey adjourned the meeting at 4:35 p.m. without objection. The minutes were approved at the September 9, 2026, meeting on Commissioner Panossian’s motion, Commissioner Channon’s second on a 9-0 vote. Commissioner Pruitt was off the dais and …
REGULAR MEETING of the TOURISM COMMISSION WEDNESDAY, JUNE 10, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact April Thedford, (512) 404-4054 or april.thedford@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, District 5 Greg Chanon, District 2 Francisco “Cisco” Gamez, District 1 Stefani Mathis, District 8 Maxwell "Max" Pearce, District 7 Catherine Whited, District 9 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Cristina Masters, Vice Chair, District 10 Bishop Chappell, District 6 Sophia Gonzalez, District 4 Anna Panossian, Mayoral Dani Pruitt, District 3 The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three- minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on May 13, 2026. DISCUSSION ITEMS 2. Presentation by International Alliance of Theatrical Stage Employees (IATSE) Local No. 205, regarding an overview of the organization and its role in the tourism industry. Presentation by Nikki Combs, Business Agent. 3. Presentation by Unite Here regarding an overview of the organization and its role in the tourism industry. Presentation by Rachel Melendes, Political Director. WORKING GROUP UPDATE 4. Update from Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group regarding upcoming meetings and goals. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodations no later than 48 hours before the scheduled meeting. Please call or email April Thedford or (512) at Austin Convention Center Department, april.thedford@austintexas.gov to request service or for additional information. 404-4054 at For more information on the Tourism Commission Board please contact April Thedford at (512) 404-4054 or april.thedford@austintexas.gov. The next Tourism Commission meeting will be on July …
TOURISM COMMISSION REGULAR MEETING WEDNESDAY, MAY 13, 2026 MINUTES The Tourism Commission convened in a Regular meeting on Wednesday, May 13, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Bishop Chappell, District 6 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Stefani Mathis, District 8 • Anna Panossian, Mayoral • Maxwell “Max” Pearce, District 7 • Dani Pruitt, District 3 • Catherine Whited, District 9 Commissioner in Attendance Remotely: • Greg Chanon, District 2 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on April 8, 2026. The minutes from the Tourism Commission regular meeting on April 8, 2026 were approved on Commissioner Panossian’s motion, Vice Chair Masters’s second on a 10-0 vote, Commissioner Chanon was off the dais. STAFF BRIEFINGS 2. Staff briefing regarding the recent commission vacancy that was filled; updates and introductions of new liaison assignments; and an overview of upcoming meetings and key deadlines. 1 The presentation was made by Felicia Burleson, Staff Liaison, Austin Convention Center. DISCUSSION ITEMS 3. Presentation by Austin Police Department Association (Police Union) on officer perspectives related to downtown public safety, staffing realities, and how frontline conditions impact the visitor experience and special event support. The presentation was made by Michael Bullock, President, Austin Police Department Association. Discussed. Presentation by Austin Homeless Strategies and Operations regarding an overview of the 4. City’s council-approved strategic plan to address homelessness and to understand how this work intersects with Austin’s visitor experience. The presentation was made by Natasha Ponczek, Business Process Consultant, Austin Homeless Strategies and Operations. Discussed. DISCUSSION AND ACTION ITEMS 5. Approve the creation of a working group. The motion to approve the formation of a Hotel Occupancy Tax (HOT) Grant Programs Working Group to evaluate how grant programs support Austin’s tourism economy and identify ways the Tourism Commission can strengthen program impact through recommendations to Austin City Council. The group will assess long-term outcomes to ensure HOT-funded programs remain effective, equitable, and aligned with Austin’s cultural and tourism priorities was approved at the April 8, 2026, regular meeting of the Tourism Commission on Commissioner Pruitt’s motion, Commissioner Panossian’s second on a 7-0 vote, with Commissioners Chappell, Mathis …
The IATSE Vision: “To achieve, by organization and mutual endeavour, the improvement of the social and economic conditions of employees identified with the theatrical, moving picture, entertainment, amusement and commercial or industrial show industries of the United States and Canada, ...to insure the maintenance of a fair rate of wages for services competently rendered; to assure the employment of all members in these industries; and to secure to ourselves by unity of action such benefits as are rightfully ours...” Article One, IATSE Constitution & By-Laws Who is Local 205? Labor Day Appreciation 2025 Local 205 STAGE CREWS AT WORK… Carpenters at work building scenery at Long Center Electricians at work on lighting looks at Long Center Stagehands at work, set, show and strike at Austin City Limits music festival 2023 COUNTRY MUSIC TELEVISION Show Crew At Work in Austin Convention Center Conventions and Tradeshows
UNITE HERE Local 23 Hospitality Workers Union • Airport Concessions • Hotels • Tech Food Service • University Food Service Workers in Action! Local 23 members joined the coalition of organizations and elected officials to win the highest minimum wage in the country - $20!
TOURISM COMMISSION REGULAR MEETING WEDNESDAY, June 10, 2026 MINUTES The Tourism Commission convened in a Regular meeting on Wednesday, June 10, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Greg Chanon, District 2 • Bishop Chappell, District 6 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Dani Pruitt, District 3 • Catherine Whited, District 9 Commissioner in Attendance Remotely: • Stefani Mathis, District 8 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on May 13, 2026. The minutes from the Tourism Commission regular meeting on May 13, 2026 were approved on Commissioner Gamez’s motion, Vice Chair Masters’s second on an 8-0 vote, Commissioner Chanon was off the dais. DISCUSSION ITEMS 2. Presentation by International Alliance of Theatrical Stage Employees (IATSE) Local No. 205, regarding an overview of the organization and its role in the tourism industry. 1 The presentation was made by Nikki Combs, Business Agent and Rachel McGee, Member, IATSE Local No. 205. Discussed. 3. Presentation by Unite Here regarding an overview of the organization and its role in the tourism industry. The presentation was made by Rachel Melendes, Political Director, Unite Here. Discussed. WORKING GROUP UPDATE 4. Commissioner Pruitt provided an update from the Hotel Occupancy Tax Grant Programs Working Group. The working group has been focused on outlining their goals which include: reviewing the grant application process, collecting and reviewing data received from grant recipients, learning more about the grant recipients, what grant are group giving out, what is the granting timeline. The working group will continue to meet and will provide an update at the next monthly meeting. Chair Bailey adjourned the meeting at 4:19 p.m. without objection. The minutes were approved at the July 8, 2026, meeting on Commission Channon’s motion, Vice Chair Master’s second on a 9-0 vote. Commissioner Chappell and Commissioner Pearce were absent. 2
REGULAR MEETING of the TOURISM COMMISSION BOARD WEDNESDAY, May 13, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Stefani Mathis, D8 Dani Pruitt, D3 Catherine Whited, D9 Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Sophia Gonzalez, D4 Anna Panossian, Mayoral Maxwell "Max" Pearce, D7 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Regular Meeting on April 8, 2026 STAFF BRIEFINGS 2. Briefing from Staff Liaison Felicia Burleson regarding the recent commission vacancy that has been filled, updates and introduction related to new liaison assignments, and an overview of upcoming meetings and key deadlines. DISCUSSION ITEMS 3. Presentation by the Austin Police Association (Police Union) on officer perspectives related to downtown public safety, staffing realities, and how frontline conditions impact the visitor experience and special event support. Presentation by Michael Bullock, President 4. Presentation by the Austin Homeless Strategies and Operations regarding an overview of the City’s council-approved strategic plan to address homelessness and to understand how this work intersects with Austin’s visitor experience. Presentation by Natasha Ponczek, Business Process Consultant DISCUSSION AND ACTION ITEMS 5. Approve the creation of a working group to Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodations no later than 48 hours before the scheduled meeting. Please call …
SPECIAL EVENTS & PUBLIC SAFETY APD Current Staffing • 1,816 Authorized Sworn Positions • 1,477 Sworn Officers • 36 Recent graduates begin field training later this month. • If they pass FTO – sworn goes up to 1,513 • 313 vacancies • 37 separations so far this year • Based upon call volume, special events, and other demands upon the department, ideal staffing is ~2,100 officers. APD Sectors • 9 Sectors + Airport • Shift allocations (Except DTAC) • 2 Day Shifts • 2 Evening Shifts • 2 Night Shifts • Full staffing is 72-104 officers per sector • Current staffing is 43-63 officers per sector • Staffing is determined based on call volume and geography Crime Comparison Based upon annual TX DPS Uniform Crime Reporting Statistics Austin - 993,588 (2024) 297.9 Square Miles (2010) Fort Worth – 1,008,106 (2024) 339.82 Square Miles (2010) 2025 2024 2023 2022 2025 2024 2023 2022 Person 18,010 17,698 17,169 18,253 Person 10,915 11,468 11,732 11,981 Property 43,908 45,419 46,800 49,788 Property 30,480 36,191 34,529 34,782 Society 9,506 7,202 5,774 5,353 Society 5,427 5,367 5,518 4,888 Officers 1,487 1,507 1,488 1,527 Officers 1,768 1,670 1,663 1,672 Special Events in Austin Parades/Marathons • Veteran's Day, Pride Month, Austin Marathon, Capitol 10K, Turkey Trot Festivals • SXSW, ACL, Pecan Street, Juneteenth, 4th of July, New Years Other Major Events • F1, Austin FC/Q2, UT Football, Moody Center Miscellaneous • Film recordings, street closures, city council meetings, dignitary visits Special Events Staffing ■ APD Special Events Unit – Team of APD Sergeants and officers who coordinate vast majority of event needs – Permitted Event coordination and officer hiring ■ City paid events ■ Reimbursed ■ Coordinates active duty & reserve officers ■ Off-Duty Contracts – Held by Officers – Coordinated through Austin Police Association Competing Interests Limited resources can make special events hard to staff In extreme circumstances, on-duty resources have been diverted away from patrol Some special event assignments go unfilled Process exists to minimize cost Patrol overtime can only be worked by officers, corporals, or detectives. QUESTIONS
May 13, 2026 Natasha Ponczek Shoemake, Planning & Policy Division Manager Charles Loosen, Community Engagement Consultant Patricia Barrera, Public Space Management Division Manager Strategic Plan: What and Why? WHAT • Sets priorities and direction • Aligns goals, strategies, and measures • Informs decision-making and investments WHY • Clarifies HSO’s leadership role • Strengthens system coordination • Drives accountability and results 2 Strategic Plan Workgroup and Process Planning Team • 15 Austin Homeless Strategies and Operations (HSO) staff • Responsible for identifying departmental goals, strategies and performance measurements Process Components • Guiding Principles: Defining our purpose, vision, mission and core values • Stakeholder interviews with 36 organizations, including nonprofits and community-based organizations, healthcare providers, a lived experience advisory group, county agencies, and City departments • Internal assessments utilizing strategic planning tools and frameworks • Identifying Focus Areas, Goals, Strategies and Key Performance Indicators (KPIs) 3 Our Guiding Principles 4 Our Focus Areas 5 GOALS: Crisis Response System Management We ensure that people experiencing homelessness have easy access to basic needs, outreach, crisis shelter, and other services to support survival and pathways to stable housing. Implement a citywide outreach coordination plan. Develop a budget framework and plan to expand shelter system capacity. Expand Austin’s crisis response infrastructure by adding two housing navigation centers to provide access to early interventions, reduce barriers to accessing shelter, provide for basic needs, and support stable housing transitions. Implement policies and strategies to increase efficient and effective use of shelter resources. Further compliance with local ordinances and state law to reduce harm to housed and unhoused residents through data-informed decision making, evidence-based practices, and collaborative processes. AHSO Strategic Plan 2025-2027 6 HSO Street & Community Outreach Street & Community Outreach (SCO) Outreach connects unhoused residents to stabilizing systems of care and provides needed resources Core Values: Trust: we build strong relationships with unhoused residents, system partners, and our community Person-Centered: we meet clients where they are geographically and in life, and honor client motivation and choice whenever possible Wellbeing: we promote staff work-life balance so outreach professionals can do their best work sustainably Homeless Outreach Street Team (Integral Care) at Republic Square Park, 2026 7 Street & Community Outreach Goals & Activities Reduce Morbidity & Premature Mortality Identify Pathways to Safety and Housing Improve Our Response to Unsheltered Homelessness Assess Needs HSO SCO will conduct an initial, individualized client …
TOURISM COMMISSION REGULAR MEETING WEDNESDAY, MAY 13, 2026 MINUTES The Tourism Commission convened in a Regular meeting on Wednesday, May 13, 2026, at 301 W. 2nd Street in Austin, Texas. Chair Ed Bailey called the Tourism Commission Meeting to order at 2:35 p.m. Commissioners in Attendance: • Ed Bailey, Chair, District 5 • Cristina Masters, Vice Chair, District 10 • Bishop Chappell, District 6 • Francisco “Cisco” Gomez, District 1 • Sophia Gonzalez, District 4 • Stefani Mathis, District 8 • Anna Panossian, Mayoral • Maxwell “Max” Pearce, District 7 • Dani Pruitt, District 3 • Catherine Whited, District 9 Commissioner in Attendance Remotely: • Greg Chanon, District 2 PUBLIC COMMUNICATION: GENERAL None present. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Regular Meeting on April 8, 2026. The minutes from the Tourism Commission regular meeting on April 8, 2026 were approved on Commissioner Panossian’s motion, Vice Chair Masters’s second on a 10-0 vote, Commissioner Chanon was off the dais. STAFF BRIEFINGS 2. Staff briefing regarding the recent commission vacancy that was filled; updates and introductions of new liaison assignments; and an overview of upcoming meetings and key deadlines. 1 The presentation was made by Felicia Burleson, Staff Liaison, Austin Convention Center. DISCUSSION ITEMS 3. Presentation by Austin Police Department Association (Police Union) on officer perspectives related to downtown public safety, staffing realities, and how frontline conditions impact the visitor experience and special event support. The presentation was made by Michael Bullock, President, Austin Police Department Association. Discussed. Presentation by Austin Homeless Strategies and Operations regarding an overview of the 4. City’s council-approved strategic plan to address homelessness and to understand how this work intersects with Austin’s visitor experience. The presentation was made by Natasha Ponczek, Business Process Consultant, Austin Homeless Strategies and Operations. Discussed. DISCUSSION AND ACTION ITEMS 5. Approve the creation of a working group. The motion to approve the formation of a Hotel Occupancy Tax (HOT) Grant Programs Working Group to evaluate how grant programs support Austin’s tourism economy and identify ways the Tourism Commission can strengthen program impact through recommendations to Austin City Council. The group will assess long-term outcomes to ensure HOT-funded programs remain effective, equitable, and aligned with Austin’s cultural and tourism priorities was approved at the April 8, 2026, regular meeting of the Tourism Commission on Commissioner Pruitt’s motion, Commissioner Panossian’s second on a 7-0 vote, with Commissioners Chappell, Mathis …
REGULAR MEETING of the TOURISM COMMISSION BOARD WEDNESDAY, April 8, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Stefani Mathis, D8 Dani Pruitt, D3 District 9 (vacant) Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Sophia Gonzalez, D4 Anna Panossian, Mayoral Maxwell "Max" Pearce, D7 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Regular Meeting on March 11, 2026 STAFF BRIEFINGS 1. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy filled, deadlines, resources, and updates. DISCUSSION ITEMS 2. Presentation by Austin Transportation and Public Works regarding the presentation shared at the Urban Transportation Commission. Presentation by Anna Martin, Assistant Director. 3. Presentation by Austin Police Department regarding the presentation shared at the Mobility Committee. Presentation by Commander Michael Chancellor, APD 4. Presentation by Stream Reality Partners regarding an overview from Stream Realty regarding its role in revitalizing historic Sixth Street and understanding current efforts, future plans, and community stewardship within the context of Austin’s tourism industry. Presentation by Stream Reality Partners Representative. DISCUSSION AND ACTION ITEMS 5. Conduct officer elections for the Chair and Vice Chair. 6. Approve the creation of a working group to Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodations no later than 48 hours before …
1 / 33 APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 2 / 33 APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 3 / 33 APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 4 / 33 APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 5 / 33 APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD . T S S O Z A R B 2022 RYAN REPORT CoA LANDMARK STATUS RTHL STATUS 2 7 8 1 223 4 8 8 1 219 4 8 8 1 217 D B T 215 D B T 213 D B T 211 4 7 8 1 8 9 8 1 / 209 2 7 8 1 203 7 8 8 1 201 K E Y 2 0 2 2 R Y A N S U R V E Y C o A L A N D M A R K S T A T U S R T H L S T A T U S 6 / 33 C O N T R I B U T I N G S T R U C T U R E C o A H I S T O R I C L A N D M A R K R T H L N O N - C O N T R I B U T I N G S T R U C T U R E N O L A N D M A R K S T A T U S N O R T H L S T A T U S APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 7 / 33 2 0 0 B L O C K - 2 0 1 - 2 0 9 6 T H S T. L O O K I N G S O U T H . APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 8 / 33 2 0 0 B L O C K - S I D E WA L K V I E W L O O K I N G W E S T APRIL 2026 • PRELIMINARY—NOT FOR CONSTRUCTIONSIXTH STREET TOURISM COMMISSION BOARD 9 / 33 5 0 0 B L O C K - L O O K I N G N O R T H E A …
6th Street Updates Austin Transportation & Public Works Austin Police Department Agenda Safety Pilot Overview PER Process for Long-Term Improvements Public Feedback Staff Recommendation Next Steps 2 6th Street Safety Pilot • Multi-department initiative to improve safety in the District • ATPW assisted with temporary materials to “test” new widened sidewalks, change in vehicle lanes • Signal timing changes to promote slow speeds, increase ped x-ing times • Close monitoring of pedestrian safety and traffic operations 3 6th St PER – Study of Long-Term Improvements Study Area: 6th Street (IH-35 to Congress Avenue). Purpose: Identify transportation and mobility improvements to form the long- term vision for the street. Goal: Develop a set (1) of recommended improvements with their associated costs. Build on lessons learned during pilot phase Schedule: Conclude PER by end of 2025; begin design in 2026 4 Alternative 1 5 Alternative 2 6 Alternative 3 7 Public Feedback Preserving character and supporting local businesses Pedestrianization and car-free street Greenery, shade and trees Protected bike lanes Loading zones and delivery access Safety and cleanliness 8 Staff Recommendation: Alternative 3 9 Next Steps Publish final Preliminary Engineering Report for 6th Street – COMPLETE Initiate design process for 6th Street – In Progress Explore opportunities to add/improve east-wide bike lanes in downtown – In Progress 10 Public Safety • Creation of Downtown Austin Rapid Response and Public Order Teams • Partnerships: TABC, Code Enforcement, Public Health, Fire, EMS • Community Prosecution and Abatement • Public Service Education Campaigns • DWI Initiative 11
REGULAR MEETING TOURISM COMMISSION MINUTES WEDNESDAY, April 8, 2026 The Tourism Commission Board convened in a Regular Meeting on 8 April 2026, at 301 w. Second St. in Austin, Texas. Chair Ed Bailey called the Tourism Commission Board Meeting to order at 2:33 p.m. Board Members or Commissioners in Attendance: Chair Ed Bailey, Vice Chair Cristina Masters, Commissioners Francisco Gamez, Sophia Gonzalez, Anna Panossian, and Dani Pruitt Board Members or Commissioners in Remotely: Commissioner Max Pearce Board Members or Commissioners’ Absence: Commissioners Greg Chanon, Bishop Chappell and Stefani Mathis APPROVAL OF MINUTES 1. Approved the minutes of the Tourism Commission Board Regular Meeting on March 11, 2026. The minutes were approved at the April 8, 2026, meeting on Commissioner Panossian’s motion, Vice Chair Masters’ second on a 7-0 vote. Commissioner Greg Chanon, Bishop Chappell, and Stefani Mathis, and were absent. STAFF BRIEFINGS 2. Staff briefing regarding the reminder to Commissioners on the Board on upcoming elections for officers, change in the Agenda Presentations, and vacancy. The presentation was made by Felicia Burleson, Staff Liaison, Austin Convention Center Department. DISCUSSION ITEMS 3. 4. Discussion regarding the Austin Transportation and Public Works and Austin Police Department on Safety and Updates for Sixth Street. Combined presentation by Anna Martin, Assistant Director of Austin Transportation and Public Works and Michael Chancellor, Assistant Chief for Patrol APD. Discussion regarding Stream Reality Partners and Clayton Korte on their role in revitalizing historic Sixth Street and understanding current efforts, future plans, and community 1 stewardship within the context of Austin’s tourism industry. Presented by Sky Currie, Clayton Korte American Institute of Architects (AIA) Project Manager. Discussed. DISCUSSION AND ACTION ITEMS 5. 6. Officer elections for the Tourism Commission Board. Commissioner Ed Bailey was elected as Chair on Commissioner Panossian’s motion, Commissioner Gonzalez’s second on a 7-0 vote. Commissioner Greg Chanon, Bishop Chappell, and Stefani Mathis, and were absent. Commissioner Cristina Masters was elected as Vice Chair on Commissioner Pruitt’s motion, Commissioner Panossian’s second on a 7-0 vote. Commissioner Greg Chanon, Bishop Chappell, and Stefani Mathis, and were absent. Create a Working Group for the Tourism Commission Board. The motion to approve the formation of the Hotel Occupancy Tax (H.O.T.) Grant Programs Working Group to evaluate how grant programs support Austin’s tourism economy and identify ways the Tourism Commission can strengthen program impact through recommendations to Austin City Council. The group will assess long-term outcomes to ensure HOT-funded …
REGULAR MEETING of the TOURISM COMMISSION BOARD WEDNESDAY, MARCH 11, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Stefani Mathis, D8 Dani Pruitt, D3 District 9 (vacant) Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Sophia Gonzalez, D4 Anna Panossian, Mayoral District 7 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Special Called Meeting on February 9, 2026 DISCUSSION ITEMS 2. Presentation by The Paramount Theatre regarding the Renovation & Heritage Grant Update on the facility closure, key improvements to the historic venue, and a review of how Heritage Preservation Grant funds were utilized. Presentation by Jim Ritts, CEO. DISCUSSION ITEMS 3. Presentation by Austin’s Arts, Culture, Music, and Entertainment (ACME) Department, regarding an Overview and Updates. Presentation by Angela Means, Director. STAFF BRIEFINGS 4. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy filled, deadlines, resources, and updates. WORKING GROUP UPDATE 5. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodations no later than 48 hours before the scheduled meeting. Please call or email Felicia or Burleson felicia.burleson@austintexas.gov to request service or for additional information. at Austin Convention Center Department, 978-1325 (512) at For more information on …
Overview & Updates Austin Arts, Culture, Music, and Entertainment March 11, 2026 Our Purpose ACME was created in February 2025 to unify and strengthen Austin’s Arts, Culture, Music, and Entertainment ecosystem. Align funding, facilities, programming, and economic impact. Increase transparency and accountability Position Austin as a global cultural and arts capital 3 Our Structure ACME’s Executive Leadership Team Org Chart 5 Our 2025 Accomplishments ACME Year One Foundation: What We Accomplished Theme: Stabilize → Listen → Build Department Formation & Organizational Alignment Unified Five Legacy Divisions Launched The Creative Reset (TCR): Our Strategic Planning Process Strengthened Cross- Department Partnerships Initiated New Funding Framework Realigned Based on What We Heard 7 Our 2025 Goals The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Goal: Operational Excellence + Public Trust Phase 1 Phase 2 Phase 3 Phase 4 Funding Programs & *Art in Public Places Resolution Cultural Facilities & Museums Special Events & Alternative Funding Framework Strategic Plan In 2026, ACME will publish its first Strategic Plan 9 Our Work Ahead The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 1: Funding Programs April 2025 • Conducted Outreach & Engagement • Collected Community Feedback June 2025 • Performed Internal Assessments • Analyzed Feedback July 2025 • Drafted New Guidelines • Conducted Roadshow to gain additional feedback September 2025 • Incorporated Feedback • Finalized Guidelines & Application Process October 2025 • Staff & Program Realignment • Launched ACME Funding Programs Completed December 2025 – March 2026 • Completing first Funding Cycle • Evaluation, Review and Adjustments • Wraparound Services 11 The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 2: Cultural Facilities & Museums October- December 2025 • Conducted Outreach & Engagement • Collected Community Feedback January 2026 • Performed Internal Assessments • Analyzed Feedback February-March 2026 • Finalized Preliminary Data • Share with ACME Staff & City Leadership April 2026 • Publish “What Did We Miss?” • Gather Feedback at Boards, Commissions & Community Groups July 2026 • Incorporate Feedback • Finalize Executive Report August 2026 • Publish Final Report Completed 12 The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 3: Special Events & Alternative Funding Framework Initiation Planning Execution Performance Monitoring Project …
REGULAR MEETING TOURISM COMMISSION MINUTES WEDNESDAY, MARCH 11, 2026 The Tourism Commission Board convened in a Regular Meeting on 11, March 2026, at 301 w. Second St. in Austin, Texas. Chair Ed Bailey called the Tourism Commission Board Meeting to order at 2:41 p.m. Board Members or Commissioners in Attendance: Chair Ed Bailey, Vice Chair Cristina Masters, Commissioners Greg Chanon, Bishop Chappell, Francisco Gamez, Sophia Gonzalez, Stefani Mathis, Anna Panossian, Max Pearce and Dani Pruitt APPROVAL OF MINUTES 1. Approved the minutes of the Tourism Commission Board Special Called Meeting on February 9, 2026. The minutes were approved at the March 11, 2026, meeting on Commissioner Panossian’s motion, Commissioner Gamez’s second on a 7-0 vote. Commissioner Bishop Chappell, Stefani Mathis, and Greg Chanon were off the dais. DISCUSSION ITEMS 2. 3. Discussion regarding The Paramount Theatre’s Renovation & Heritage Grant Update on the facility closure, key improvements to the historic venue, and a review of how Heritage Preservation Grant funds were utilized. Presented by Jim Ritts, CEO Discussion regarding the Austin’s Arts, Culture, Music, and Entertainment (ACME) Department’s overview and updates. Presented by Angela Means, Director. Discussed. STAFF BRIEFINGS 4. Staff briefing regarding the reminder to Commissioners on the Board that we have 10 commissioners now, and upcoming elections for officers. The presentation was made by Felicia Burleson, Staff Liaison, Austin Convention Center Department. 1 WORKING GROUP UPDATE 5. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. Discussed. a. The Short-term Working Group has concluded their final report as a group and sunset this working group. FUTURE AGENDA ITEMS 6. 7. Commissioners recommend creating a new working group regarding ACME and H.O.T. funds Vice Chair Masters suggested adding a recommendation to council regarding this year’s Budget Chair, Ed Bailey, adjourned the meeting at 4:27 p.m. without objection. The minutes were approved at the April 8, 2026, meeting on Commissioner Panossian’s motion, Vice Chair Masters’ second on a 7-0 vote. Commissioner Bishop Chappell, Stefani Mathis, and Greg Chanon were absent. 2
SPECIAL CALLED MEETING of the TOURISM COMMISSION BOARD MONDAY, FEBRUARY 9, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Anna Panossian, Mayoral District 7 (vacant) District 9 (vacant) Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Stefani Mathis, D8 Dani Pruitt, D3 District 4 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Regular Meeting on January 14, 2026 STAFF BRIEFINGS 2. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy filled and new status, deadlines, resources, and updates. DISCUSSION ITEMS 3. Presentation by the Austin Convention Center regarding design concepts for the new Austin Convention Center footprint/pad and discuss how the redevelopment will transform integration with surrounding areas. Presentation by Katy Zamesnik, Interim Director. 4. Presentation by the Downtown Austin Alliance regarding the Downtown Austin Alliance’s role in the planning process for creating a smarter, more integrated downtown. Presentation by Davon Barbour, Executive Director. 5. Presentation by the Waterloo Greenway Conservancy regarding the Waterloo Greenway Project - Phase II: The Confluence, exploring the role of planning in shaping a smarter, more integrated downtown, with a focus on the new Austin Convention Center design and tourism initiatives. Presentation by John Rigdon, Chief Planning & Design Officer. WORKING GROUP UPDATE 6. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon …
Waterloo Greenway Project Overview Tourism Commission | February 2026 WEST AUSTIN OLD ENFIELD WEST UNIVERSITY UNIVERSITY OF TEXAS FRENCH PLACE ROLLINGWOOD L a d y CLARKSVILLE B i r d L a k e BARTON HILLS ZILKER BOULDIN CREEK CAPITOL CENTRAL EAST AUSTIN EAST CESAR CHAVEZ HOLLY First Congress TRAVIS HEIGHTS The Impacts of Growth Waller Creek: Infrastructural Overload Flooding, Damage, and Economic Stagnation 100-year storm floods 28 acres of downtown Austin This is no longer a landscape... City of Austin Flood Control Tunnel Governance and Project Leadership • • • • • • Sponsoring Departments: PARD & Watershed Protection Code Compliance Public Health, Safety & Welfare Environmental Stewardship Subject Matter Expertise Capital Project Funding • Community Leadership • Operations & Maintenance • • • • Programming & Art Environmental Stewardship Design Excellence Capital Project Funding Council approved project and partnership Waller Creek Local Government Corporation • Representatives of City Council • Open meetings and citizen communication • Approval of contracts and design/construction budgets Public-Private Partnership Public Oversight MVVA: Design Competition and Project Vision • 35 acres of parks and open space along 1.5 miles of Waller Creek • A connected series of parks, stitching together over 3 miles of trails with dozens of connections to the right-of-way • Robust regional landscapes and restoration of Waller Creek • Actively programmed and managed by Waterloo Greenway Conservancy to the highest standard Phase 1: Waterloo Park Lady Bird Lake C E S A R C H A V E Z S T Pontoon Bridge Austin Convention Center Emma S. Barrientos Mexican American Cultural Center Creek Delta RAINEY ST D A V S S T I D R I S K I L L S T Palm School Palm Park Texas Capitol N 2 N D S T 3 R D S T 4 T H S T 5 T H S T 6 T H S T 7 T H S T 8 T H S T 9 T H S T 1 0 T H S T 1 1 T H S T 1 2 T H S T Moody Amphitheater 1 5 T H S T SAN JACINTO BLVD Frank C. Erwin, Jr. Special Events Center TRINITY ST NECHES ST RED RIVER ST SABINE ST Red River Cultural District The Refuge IH-35 • • • • • Waterloo Park Dell Seton Medical Center Dell Medical School at the University of …
AUSTIN CONVENTION CENTER REDEVELOPMENT Austin is the 13th largest city in the country. But the Austin Convention Center is only the 61st largest. 2 Once the redevelopment is complete, we expect the Austin Convention Center to be around the 35th largest in the country. 3 The redeveloped Austin Convention Center will be larger than: Charlotte Fort Worth Baltimore Nashville Kansas City Pittsburgh Once complete, Austin’s new competitive set will include: San Antonio Boston Seattle Philadelphia Denver Project Overview Rentable Square Footage Total Budget $1.66B Annual Economic Impact $750M+ Construction Schedule April 2025-December 2028 EXISTING CONVENTION CENTER 365,000 SF NEW CONVENTION CENTER 620,000 SF + 140,000 SF in the future Funding HOT*, Convention Center Revenues, PFZ* *HOT: Hotel Occupancy Tax, PFZ: Project Financing Zone Our Partners Construction Schedule 2024 2025 2026 2027 2028 2029 3rd St. Electrical 3 R Red Line Station Chilled Water Loop AE Demo We are here Excavation Building Construction Closed April 2025 Open March 2029 PROJECT GOALS Austin City Council Resolution NO. 20210610-096 The City Council seeks to work with the prime architecture firm capable of delivering a world class design befitting a city of Austin’s size and prominence. The Convention Center design shall incorporate the most innovative ideas in programming and placemaking and shall aim to create a civic building that draws and serves Austinites as well as visitors. The City council affirms its intention that the convention Center be, like its companion civic building to the west, the Austin Central Library, a landmark of great distinction, a bustling and vital public gathering place, and a point of pride for the community. Uniquely Austin Sustainability ACC will be the world’s First Zero Carbon Certified Convention Center powered by 100% renewable energy and built with low-impact materials. Art in Public Places SCALE $17.7M TOTAL INVESTMENT Austin’s largest single investment in public art to date ARCHITECTURAL INTEGRATION 10 artists selected during schematic design of building for architecturally- integrated art Additional AIPP artwork will follow more traditional procurement timeline PRESENTING Outdoor Event + The Warehouse • Enhance Connections and Movements • Flexible Event & Gathering Places • Abundant Shade & Comfort • Reflect History of the Site and Materials • Extension of Warehouse District Scale E H T A G R THE BAC K YAR D FESTIVA L D A N E M O R P TH EWAREHOUS E E DISPLAY DROP- OFF BACKYARD PROMENAD E WAREHOUS E EXHAL …
Presented to: City of Austin Tourism Commission February 9, 2026 DOWNTOWNAUSTIN UPDATES AGENDA Who We are Downtown Market Snapshot What We Do Key Initiatives Closing CITY of Austin Toursim Commission 2/29/2026 WHO WE ARE Our mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone. FOUNDING: 1993 DPID TERM: 2023-2032 DPID SIZE: 600 Acres ASSESSMENT RATE: $0.0925 per $100 on commercial properties valued at more than $500,000 DOWNTOWNAUSTINFAST FACTS ACTIVEURBANISM Downtown ignites, attractsand cultivates authenticarts, culture, music, natureand sense of placeSTRATEGIC PLAN PRIORITIESBUILTENVIRONMENT Downtown grows with adelightful and eclectic mixof modern investment andbeautiful public spaces,while preserving historiccharacter and funkyweirdnessMOBILITY Downtown is easier andmore enjoyable to accessand move within, hasenhanced pedestrian andtransportation facilities,and improved connectionsto neighboringcommunitiesLEADERSHIP &INFLUENCE The Downtown AustinAlliance is entrusted withthe responsibility toeffectively lead, influenceand visibly steward adowntown for allPUBLIC SPACEEXPERIENCE Downtown is clean, safeand welcoming foreveryone2023-2028PHOTO: Marina Wanders MARKET SNAPSHOT ACL AND FORMULA 1 BUOY HOTEL MARKET IN FINAL MONTHS OF 2025 Downtown Hotel Average Daily RateH1 2019H2 2019H1 2020H2 2020H1 2021H2 2021H1 2022H2 2022H1 2023H2 2023H1 2024H2 2024H1 2025H2 2025$0$50$100$150$200$250$300Downtown Hotel Average Occupancy RateH1 2019H2 2019H1 2020H2 2020H1 2021H2 2021H1 2022H2 2022H1 2023H2 2023H1 2024H2 2024H1 2025H2 20250%20%40%60%80%100% Downtown remains open for tourism business! In support off Visit Austin, DAA has traveled and participated in Sales Missions to amplify why Downtown Austin remains a compelling destination for group travel despite the presence of an operational convention center. Dallas - October 23 Atlanta - October 29 MEETING &CONVENTION SALES VISITOR FOOT TRAFFIC AT 94% COMPARED TO 2019 Monthly Visitors Downtown1/1/20194/1/20197/1/201910/1/20191/1/20204/1/20207/1/202010/1/20201/1/20214/1/20217/1/202110/1/20211/1/20224/1/20227/1/202210/1/20221/1/20234/1/20237/1/202310/1/20231/1/20244/1/20247/1/202410/1/20241/1/20254/1/20257/1/202510/1/202501,000,0002,000,0003,000,0004,000,0005,000,000 CONSUMER SPENDING DECREASED 21% YEAR-OVER-YEAR COMPARED TO 2024 Estimated consumer spending downtown for 2025 was approximately $2.16 billion Dining and Nightlife spending remains the most prominent, accounting for approximately 20% of spending downtown. Macro-economic and geopolitical trends weighed heavily on consumer confidence in 2025; however, several economic forecasts suggest a return to normal conditions throughout 2026. WHAT WE DO Keep downtown clean, safe, beautiful and welcoming every day from 6 a.m. to 11 p.m. Call 512.937.7422 or submit a service request online for ambassador services The bike patrol addresses non- emergency quality-of-life issues daily from 6 a.m. to 10 p.m. The mobile patrol in the downtown entertainment district works Thursday through Sunday from 5 p.m. to 3 a.m. KeepingDowntown AustinPublic SpacesClean, Safe &Welcoming For All2025 Ambassador of the Year, Isaak GhebremaraimDOWNTOWN AMBASSADORSDOWNTOWN SAFETY TEAM WRITING ON THE WALLS Collaborative public art …
SPECIAL CALLED MEETING TOURISM COMMISSION MINUTES WEDNESDAY, FEBRUARY 9, 2026 The Tourism Commission Board convened in a Special Called Meeting on 9, February 2026, at 301 w. Second St. in Austin, Texas. Chair Ed Bailey called the Tourism Commission Board Meeting to order at 2:41 p.m. Board Members or Commissioners in Attendance: Chair Ed Bailey, Commissioners Greg Chanon, Bishop Chappell, Stefani Mathis, Anna Panossian, and Dani Pruitt Board Members or Commissioners in Absence: Vice Chair Cristina Masters and Commissioner Gamez APPROVAL OF MINUTES 1. Approved the minutes of the Tourism Commission Board Regular Meeting on January 14, 2026. The minutes from the Tourism Commission Board Regular Meeting on January 14, 2026, were approved on Commissioner Panossian’s motion, Commissioner Chanon’s second on an 6-0 vote. Vice Chair Masters and Commissioner Gamez were absent. STAFF BRIEFINGS 2. Staff briefing regarding the reminder to Commissioners on the Board that we have 8 commissioners now. The presentation was made by Felicia Burleson, Staff Liaison, Austin Convention Center Department. DISCUSSION ITEMS 3. 4. 5. Discussion regarding Austin Convention Center design concepts for the new Austin Convention Center footprint/pad and discussed how the redevelopment will transform integration with surrounding areas. Presented by Katy Zamesnik, Interim Director. Discussion regarding the Downtown Austin Alliance’s role in the planning process for creating a smarter, more integrated downtown. Presented by Davon Barbour, Executive Director. Discussion regarding the Waterloo Greenway Project - Phase II: The Confluence, exploring the role of planning in shaping a smarter, more integrated downtown, with a focus on the new Austin Convention Center design and tourism initiatives. Presented by John Rigdon, Chief Planning & Design Officer. Discussed. 1 WORKING GROUP UPDATE 6. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. Discussed. a. Request for the final 2025 Revenue Report to be shared by next meeting FUTURE AGENDA ITEMS Chair, Ed Bailey adjourned the meeting at 4:25 p.m. without objection. The minutes were approved at the March11, 2026, meeting on Commissioner Panossian’s motion, Commissioner Gamez’s second on a 7-0 vote. Commissioner Bishop Chappell, Stefani Mathis, and Greg Chanon was off the dais. 2
REGULAR MEETING of the TOURISM COMMISSION BOARD WEDNESDAY, JANUARY 14, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Anna Panossian, Mayoral Dan Webb, D7 District 9 (vacant) Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Stefani Mathis, D8 Dani Pruitt, D3 District 4 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Regular Meeting on December 10, 2025 STAFF BRIEFINGS 2. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy filled and status, deadlines, resources, and updates. DISCUSSION ITEMS 3. Presentation by the Austin Tourism Public Improvement District (ATPID) regarding the 10- year service plan and introduction of the Executive Director, Tim Sullivan. 4. Presentation by the Texas Hotel & Lodging Association regarding the Legislative actions from the 2025 Regular Session impacting the state’s hospitality industry, as well as upcoming issues anticipated in the next Regular Session. Including an overview of the Austin Tourism Public Improvement District (ATPID) and how TPIDs operate from the state perspective, including examples of other TPID initiatives in Texas cities.), and the use of Hotel Occupancy Tax (HOT) funds, Presentation by Scott Joslove, President & CEO. DISCUSSION AND ACTION ITEMS 5. Discussion and approval of the Tourism Commission 2026 annual schedule and strategic roadmap. WORKING GROUP UPDATE 6. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will …
