Item 2 - Presentation - SXSW — original pdf

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SXSW 2027 SXSW 2027 A brief overview of SXSW for the Austin Tourism Commission 1 Where the world convenes Where the world convenes Every March since 1987, SXSW turns Austin into the meeting place for the people shaping what's next. Four festivals — Music, Film & TV, Innovation, and Comedy — run at once across downtown, so a filmmaker, a founder, a marketer, and a musician all move through the same seven days. That convergence creates maximum impact for our attendees and our city. 2 SXSW INNOVATION CONFERENCE SXSW MUSIC FESTIVAL & CONFERENCE SXSW FILM & TV FESTIVAL & CONFERENCE SXSW COMEDY FESTIVAL The ideas, technology, and founders defining the next decade of business and culture. A must attend for brands, marketers, and creators. Seven nights of showcases and the discovery that breaks tomorrow's headliners. Not just a festival, it’s the industry event for the music business. Premieres, screenings, and the creators redefining how stories get made and seen. It’s up-and-coming talent crossing red carpet paths with Oscar-winners. The comics and shows setting the tone for what the culture laughs at next. Comedy is a sharp filter on what’s next in culture. 3 SXSW by the numbers SXSW by the numbers 200K+ 75+ 2,000+ $375M+ Creators, founders, and executives converge on Austin across the conference and festivals. Countries represented — a genuinely global room your delegation steps into. Conference sessions across four festivals — a full week to build a schedule around. Annual economic impact — the scale of the platform your group plugs into. 4 Economic Impact Economic Impact 'South By,' as Austin residents call it, has become an economic powerhouse, its effect on the local economy akin to hosting a Super Bowl, reaching $356 million last year...” -The New York Times 5 1 in 4 attendees travel internationally, from 75+ countries. Delegations arrive from Canada, the UK, Brazil, Mexico, Germany, Japan, and Australia — allowing you access to a worldwide cohort. 1 in 4 attendees travel internationally, from 75+ countries. Delegations arrive from Canada, the UK, Brazil, Mexico, Germany, Japan, and Australia — allowing you access to a worldwide cohort. 6 SXSW 2026 Demographics SXSW 2026 Demographics Gender Female Male Other Includes non-binary, gender fluid and transmasculine Education 4-year (BA, BS) college degree Graduate degree Some college PhD Associate's degree High school graduate/GED 51% 46% 3 % 42% 38% 7% 7% 3 % 3 % Age Under 21 21-25 26-34 35-44 42-54 55-84 65 or older Household Income $300,000+ $200,000 to $299,999 $150,000 to $199,999 $100,000 to $149,999 $75,000 to $99,999 $50,000 to $74,999 Under $50,000 1% 6 % 23% 32% 23% 11% 4 % 17% 15% 14% 18% 11% 13% 12% 7 SXSW 2026 Demographics SXSW 2026 Demographics Top 15 Participating Industries Top 10 Participating Attendee Roles 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Film/Television Music Marketing/Advertising Media & Journalism Health/Wellness/MedTech Software & Internet Services Higher Education Financial Services/FinTech Non-Profit 1 2 3 4 5 6 7 8 9 E-Commerce/Retail Tech 10 Branding/Creative Agencies Government/Public Sector Event Services Computer Technology Design/UX/Creative Tech Founder/Co-Founder Director Manager C-Level Staff - Non-Management Owner/Co-Owner Freelancer/Independent Contractor Producer Lead Senior/Vice 8 SXSW 2026 Notable Partners SXSW 2026 Notable Partners 9 Thank you! Thank you! 10