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Aug. 10, 2020

August 10, 2020 Agenda original pdf

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Special Meeting of the Tourism Commission August 10, 2020 Tourism Commission to be held August 10, 2020 with Social Distancing Modifications Public comment will be allowed via telephone; no in-person input will be allowed. All speakers must register in advance (August 9, 2020 by Noon). All public comment will occur at the beginning of the meeting. To speak remotely at the August 10, 2020 Tourism Commission Meeting, residents must: •Call or email the board liaison at 512.404.4022/ felicia.ojeda@austintexas.gov no later than noon, (the day before the meeting). The information required is the speaker name, item number(s) they wish to speak on, whether they are for/against/neutral, and a telephone number or email address. •Once a request to speak has been called in or emailed to the board liaison, residents will receive either an email or phone call providing the telephone number to call on the day of the scheduled meeting. •Speakers must call in at least 15 minutes prior to meeting start in order to speak, late callers will not be accepted and will not be able to speak. •Speakers will be placed in a queue until their time to speak. •Handouts or other information may be emailed to felicia.ojeda@austintexas.gov by Noon the day before the scheduled meeting. This information will be provided to Board and Commission members in advance of the meeting. •If this meeting is broadcast live, residents may watch the meeting here: http://www.austintexas.gov/page/watch-atxn-live Tourism Commission August 10, 2020 at 1pm VIA VIDEOCONFERENCING Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) CALL TO ORDER 1. APPROVAL OF MINUTES a. June 8, 2020 2. OLD BUSINESS a. Discussion on formation of working groups b. Update on Historic Preservation Fund and Historic Preservation Grants presented by Economic Development Department, Interim Director, Sylnovia Holt Rabb c. Update on Convention Center Expansion presented by Austin Convention Center Department, Acting Chief Administrative Officer, Katy Zamesnik 3. NEW BUSINESS a. Visit Austin Marketing Plan and Budget, presented by Visit Austin, President & CEO, Tom Noonan FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal …

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Aug. 10, 2020

Austin Convention Center Department Expansion Update original pdf

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Austin Convention Center Expansion August 10, 2020 Attorney/client deliberative privilege Austin Convention Center Expansion Current Space Exhibition Space 247,000 sf Meeting Space 65,000 sf Ballroom Space 64,000 sf Recommended Space Exhibition Space 450,000 sf Meeting Space 120,000-140,000 sf Ballroom Space 100,000-120,000 sf Note: multiple options for expansion have been considered Attorney/client deliberative privilege 2 1 Convention Center Expansion Timeline 2 Convention Center Expansion Timeline- Update Master Plan Update Economic Impact Study COVID-19 2 NEXT STEPS 5

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Aug. 10, 2020

Austin Cultural Recovery Fund DRAFT Resolution original pdf

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Austin Cultural Recovery Fund A robust investment now can save many of the businesses that are the bedrock of our local culture and make Austin such an appealing place to live and visit. Such investment could come from CAREs Act funding, convention center reserves or other sources yet to be identified. A successful comeback for Austin’s creative community will require a comprehensive plan that supports music, arts, and cultural assets like iconic restaurants. Austin has the opportunity to be a success story that inspires other communities to rally around their creative community and establishes Austin as a destination for post- pandemic travelers. Iconic establishments like Threadgill's, Blue Dahlia and Shady Grove have already closed their doors. Cultural assets like music venues, arts spaces and restaurants are on the front lines of this crisis. They were the first to close for public safety and continue to bear the brunt as they work to find a safe path forward. Even with the hard work of organizations like Good Work Austin to create safety protocols for reopening, a huge number of our culturally significant restaurants will be operating at a loss if at all. The cost of operating under new safety protocols means much tighter margins in a business that already has tiny margins. If no assistance is given to these businesses many will open too soon and/or without the proper safety protocols thus further endangering the public and slowing down any recovery. As COVID-19 diagnoses continue to jump by 1,000 per day in Texas in the shadow of governor’s attempts to restart the economy, the risk of sustained closures and another round of stay-at-home orders looms large. The time to tap available resources is now if we want to have independent businesses as part of a restarted economy. Hyperlocal businesses and nonprofits need operational funding just to survive. Besides CARE funds and other emergency reserves, two paths to accessing convention center reserves deserve serious consideration: 1. Council could determine that the sustainable existence of local music, arts, restaurants, retail businesses, and the creative Texans they employ, de facto promote tourism and the hotel and convention industry. While the governing body’s determination is subject to judicial review, broad deference is given to their determination according to multiple Attorney General opinions. 2. Council could determine that the reserves are composed of rental and users fees earned by the convention center over the past decade. …

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Aug. 10, 2020

Cultural Recovery Fund Cover Letter original pdf

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Dear Council Member, Good Work Austin was originally formed in 2018 by local independent business owners to help other similar businesses implement benefits like paid sick leave and equitable wages that would make their establishment, employees and our community healthier. Since the first wave of Covid-19 hit and restaurants were the first businesses asked to close for the safety of the public and our employees, GWA has focused on helping the independent hospitality industry survive. We have worked with State and Local government to answer questions regarding Sales Tax payments, TABC rules, unemployment benefits and the PPP. We’ve served as advisors to numerous State and Local elected officials on the industry’s immediate needs and subsequent policy proposals. Our membership swelled to over 120 businesses, mostly bars & restaurants, all local and independent, inarguably cornerstones of Austin’s unique cultural fabric and a significant tourism draw. Most recently, GWA has compiled a clear and comprehensive Re-Opening Agreement for restaurants to follow when opening their dining rooms that we are now adopting for other non food & beverage businesses. Our guidelines are considerably more stringent than those offered up by State government. We understand that no protocols will eliminate the chance of an employee testing positive. We also understand that nothing is going to fundamentally change until there is a widely distributed vaccine. Opening and staying open is about a partnership between business and gov’t. We adopt strict guidelines and open in a slow, cautious, consistent manner and gov’t provides incentives and add’l revenue streams, in the form of jobs that increase food access to communities in need like several of our restaurants have been performing for AISD and will soon be for quarantined homeless and homebound seniors. Independent restaurants are a cultural asset to our city. Our employees are, individually, cultural assets as well. They do not currently have jobs to return to and will not if a plan is not put in place to help independent restaurants get through the next 12-18 months of reduced capacity. It is with this in mind that we ask you to support the attached draft cultural funding resolution. Restaurants face a unique challenge as business models in these conditions and they are not being helped by going back and forth through the phases. If the independents go away, they will be replaced by large chains and corporate restaurants with the capital to weather this crisis. …

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Aug. 10, 2020

Economic Development Department, August 10, 2020 Presentation original pdf

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E C O N O M I C D E V E L O P M E N T D E PA R T M E N T Overview FY20 Hotel Occupancy Tax Funded Programs August 10, 2020 Economic Development Department The Economic Development Department’s mission is to develop and lead innovative programs that increase the prosperity of Austinites, businesses, and diverse neighborhoods, creating a cultural and economic environment that enhances the vitality of the community. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 2 Hotel Occupancy Tax – Supported Divisions • Cultural Arts • Heritage Tourism • Music & Entertainment C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 3 Historic Preservation Fund & Heritage Grant Overview Melissa Alvarado Manager, Heritage Tourism Division C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 4 Historic Preservation Fund C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 5 Heritage Grant Timeline/Background March 2020 Heritage Grant Launch May – July 2020 Virtual Outreach & Engagement Aug 2020 Review Panels Sept 2020 Council Review Oct 2020 Awards Announced Outreach & Engagement August 24, 2020 Heritage Grant recommendations will be provided to the Tourism Commission Virtual Information Sessions Virtual Open Office House One-On-One Technical Assistance Newsletters Email Campaigns Social Media Campaigns Radio Promotions C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 6 Heritage Grant Program Updates Initial Applicant Stats 24 Total applications submitted • • • $2.6M requested 29% ALANA Peer Review Panels Ongoing 18 Nonprofit applicants 6 Commercial applicants 9 Heritage Capital Projects 15 Site-specific Heritage Tourism Projects C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 7 Heritage …

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Aug. 10, 2020

June 8, 2020 Minutes to Review and Approve original pdf

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Tourism Commission Via Video Conferencing June 8, 2020 10:00 am MINUTES In Attendance: Rachel Magee Edward Bailey Scott Joslove Bill Bunch John Riedie Lois Rodriguez Mike Cannatti Catlin Whitington Absent: Alta Alexander Vanessa Fuentes Brian Rodgers Staff and Other In Attendance: Felicia Ojeda, Austin Convention Center Department, Staff liaison Katy Zamesnik, Austin, Convention Center Department, Acting Chief Administrative Officer Tom Noonan, Visit Austin, President and CEO Mary Kay Hackley, Visit Austin Christine Cramer, Visit Austin Steve Genovesi, Visit Austin Julie Chase, Visit Austin AGENDA 1. CALL MEETING TO ORDER a. Meeting called to order at 10:00 am by Chair, Catlin Whitington 2. CITIZEN COMMUNICATIONS: a. No Citizen Communications 3. APPROVAL OF MINUTES a. February 10, 2020 – postponed to July Meeting 4. NEW BUSINESS The Commission discussed the following agenda item: a. Reviewed Hotel Occupancy Tax Funded Programs update. b. Visit Austin, Tom Noonan, presented the Visit Austin, Travel and Tourism Updates a. Visit Austin, Tom Noonan and Julie Chase, presented the Visit Austin Marketing Recap b. Chair, Catlin Whitington, shared a Historic Hotel Occupancy Taxable Revenue chart (1995- 2017, annual and monthly) 5. FUTURE AGENDA ITEMS The Commission may discuss and identify future agenda items, topics, or presentations a. Table to Approve February Minutes with amended comments i. Commissioner Cannatti, addressed the Working Groups, to read – Motioned to Approve members for the Environmental Working Groups ii. Commissioner Riedie, addressed he requested to be added to the Short-Term Rental Working groups iii. Commissioner Riedie, addressed the request to add a TPID Working Group 6. ADJOURNMENT a. Chair, Catlin Whitington motioned to adjourned the meeting at 11:23 am. Commissioner Rodriguez seconded the motion. The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call or email Felicia Ojeda 512.404.4022, felicia.ojeda@austintexas.gov. for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission, please contact Felicia Ojeda at 512.404.4022, felicia.ojeda@austintexas.gov. Department, Convention Austin Center the at at

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Aug. 10, 2020

Marketing Recap 8.7.2020 original pdf

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Visit Austin Marketing Recap M A R K E T I N G , P R , T O U R I S M , M U S I C A N D F I L M | M A R C H - J U L Y 2 0 2 0 While all paid advertising efforts are paused, we’ve ensured that our website and social media accounts remain active engaging our audience with timely, relevant and inspiring content. Meanwhile, efforts are also underway to develop a recovery campaign that will deploy when the market is ready. As part of our ongoing commitment to our local hospitality community, we are bringing additional attention to the products and services Austinites and visitors can take advantage of from home. These efforts are engaging with thousands of locals and non-locals every day. W E B S I T E In March, we launched our new (temporary) homepage “Visit Austin, From Home” which highlights Austin content users can take advantage of from home.​ ​www.austintexas.org Later this summer, we are launching a new homepage (and other web & social content) designed to support travelers in trip-planning mode, as well as provide Austin content for those that remain at home. S O C I A L M E D I A P E R F O R M A N C E The current goal of Visit Austin’s social media platforms, including leisure, meetings, film, sports and music, is to be a source of entertainment for its followers during the COVID-19 crisis, while continuing to promote local businesses and attractions. Despite paid efforts on pause, betwee​n May 1- July 31,​ Visit Austin’s leisure channels still earned: ● ● ● 971 new followers 126,913 engagements 3,745,758 ​ impressions @visitaustintx @musicaustin ​@meetaustin @filmatx @sportsaustin All of this signals that while fans can’t travel now, people are still dreaming of visiting Austin. Follow us today at: @visitaustintx @musicaustin Music Austin Visit Austin, Texas VisitAustinTX R E C E N T M A R K E T I N G A C T I V I T I E S Hire an Austin Musician We deployed an eblast to more than 22,000 customers promoting Austin musicians for virtual and hybrid events. Since the email deployed on July 28th, we’ve already received more than 900 page visits and booking inquiries. This is a very promising tactic to help keep musicians working …

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Aug. 10, 2020

Visist Austin, Austin Tourism Commission Presentation 8.10.20 original pdf

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Aug. 10, 2020

Visit Austin FY 20/21 Marketing Plan original pdf

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Aug. 10, 2020

Visit Austin Proposed FY21 Summary Budget original pdf

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AUSTIN CONVENTION & VISITORS BUREAU dba Visit Austin Proposed Budget Fiscal Year 2020 -2021 REVENUE Proposed FY2021 Amended FY 2020 Approved Approved FY2020 FY2019 Approved FY2018 City Contract - Visit Austin Operations City Contract - Pass Through Funding Spring Festival Security Heritage Grants Local Business Grants 8,776,726 10,584,682 14,748,301 13,126,471 13,345,700 - - - - - - - - - - - - 1,200,000 250,000 200,000 Total City Contract 8,776,726 10,584,682 14,748,301 13,126,471 14,995,700 Private Sector Revenue Retail Revenue Publication Sales Rack Rental Partnership Revenue Austin Sports Commission Revenue Services Billed Donated Services Interest Income Draw on Reserve Funds Sub-Total, Private Sector Revenue 750,000 20,000 5,500 247,000 40,000 13,750 25,000 24,000 2,000,000 3,125,250 791,941 20,000 10,000 429,680 48,705 15,000 315,000 35,000 1,000,000 2,665,326 1,250,000 20,000 15,000 674,500 73,000 30,200 315,000 42,000 533,800 2,953,500 1,140,000 - 15,000 646,525 68,000 22,400 315,000 3,600 376,100 2,586,625 1,110,000 20,000 15,000 549,500 68,000 80,000 315,000 4,200 112,350 2,274,050 TOTAL REVENUE 11,901,976 13,250,008 17,701,801 15,713,096 17,269,750 BUDGET BY PROGRAM Convention Sales & Services Marketing Music & Film Visitor Center Finance/Administration/IT Future Convention Commitments Pass Through: Spring Festival Heritage Grants Local Business Grant Compensation Reductions TOTAL * ** 4,625,273 4,014,434 549,688 994,270 1,718,309 - - - - - 11,901,974 4,951,697 4,244,747 587,944 1,442,767 2,022,853 13,250,008 7,528,490 5,249,747 702,944 1,697,767 2,522,853 - - - - - 17,701,801 6,750,862 4,576,127 563,430 1,640,135 2,182,542 - - - - - 15,713,096 6,381,191 5,092,971 539,890 1,591,040 2,254,658 - 1,200,000 250,000 200,000 (240,000) 17,269,750 CHANGE IN NET ASSETS - - - - FY2021 Amended FY2020 FY2020 Percentage Allocation Percentage Allocation Percentage Allocation FY2019 Percentage Allocation FY2018 Percentage Allocation Convention Sales Convention Services Convention Services - Housing Tourism Sales Marketing/Advertising Music & Film Visitor Center Finance/Administrative/IT Pass Through Current and Future Convention Commitments * * * * ** 28% 8% 0% 3% 34% 5% 8% 14% 0% 0% 100% 28% 8% 0% 3% 34% 4% 8% 14% 0% 1% 100% 28% 6% 0% 3% 31% 3% 9% 13% 7% 0% 100% 23% 14% 1% 3% 30% 3% 8% 11% 0% 7% 100% 28% 6% 2% 3% 33% 3% 8% 11% 0% 6% 100%

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Aug. 10, 2020

August 10, 2020 Meeting Recording original link

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June 8, 2020

June 8, 2020 Remote Meeting Agenda original pdf

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Special Meeting of the Tourism Commission June 8, 2020 Tourism Commission to be held June 8, 2020 with Social Distancing Modifications Public comment will be allowed via telephone; no in-person input will be allowed. All speakers must register in advance (June 7, 2020). All public comment will occur at the beginning of the meeting. To speak remotely at the June 8, 2020 Tourism Commission Meeting, residents must: •Call or email the board liaison at 512.404.4022 or felicia.ojeda@austintexas.gov no later than noon, (the day before the meeting). The information required is the speaker name, item number(s) they wish to speak on, whether they are for/against/neutral, and a telephone number or email address. •Once a request to speak has been called in or emailed to the board liaison, residents will receive either an email or phone call providing the telephone number to call on the day of the scheduled meeting. •Speakers must call in at least 15 minutes prior to meeting start in order to speak, late callers will not be accepted and will not be able to speak. •Speakers will be placed in a queue until their time to speak. •Handouts or other information may be emailed to felicia.ojeda@austintexas.gov by Noon the day before the scheduled meeting. This information will be provided to Board and Commission members in advance of the meeting. •If this meeting is broadcast live, residents may watch the meeting here: http://www.austintexas.gov/page/watch-atxn-live TOURISM COMMISSION JUNE 8, 2020 AND 10:00 AM OF MEETING VIA VIDEOCONFERENCING CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) CALL TO ORDER 1. APPROVAL OF MINUTES a. February 10, 2020 Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA 2. NEW BUSINESS The Commission may discuss and take action on the following agenda items: a. Report from City of Austin outlining the YTD Hotel Occupancy Tax Collection, current balance and projected annual collections in the following funds i. Cultural Arts ii. Historic Preservation iii. Live Music Fund relation to Covid 19 b. Visit Austin update on state of the industry and current marketing strategies in 3. FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications …

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June 8, 2020

Approved Minutes of Febraury 10, 2020 meeting original pdf

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Tourism Commission February 10, 2020 6:30pm Austin Convention Center 500 E. Cesar Chavez Austin, TX 78701 MINUTES In Attendance: Alta Alexander Vanessa Fuentes Rachel Magee Edward Bailey John Riedie Lois Rodriguez Brian Rodgers Mike Cannatti Catlin Whitington Absent: Scott Joslove Bill Bunch Staff and Other In Attendance: Felicia Ojeda, Austin Convention Center Department, Staff liaison Trisha Tatro, Austin Convention Center Department, Interim Director Carla Steffen, Austin Convention Center Department, Deputy Director AGENDA 1. CALL MEETING TO ORDER a. Meeting called to order at 6:40 pm by Chair, Catlin Whitington 2. CITIZEN COMMUNICATIONS: GENERAL 6:40pm a. No Citizen Communications 3. APPROVAL OF MINUTES 6:41pm a. August 12, 2019 – Motioned to approve Commissioner Fuentes, Second by Rodgers. All votes to approve b. September 9, 2019- Motioned to approve by Chair Whitington, Second by Commissioner Fuentes. Commissioners Alexander, Fuentes, Bailey, Magee, Riedie, Rodgers, and Whitington approved minutes and Commissioner Cannatti abstained c. December 9, 2019- Motioned to approve by Commissioner Fuentes and second by Chair Whitington. Commissioners Alexander, Fuentes, Bailey, Magee, Riedie, Rodgers, and Whitington approved minutes and Commissioner Cannatti abstained 4. OLD BUSINESS 6:44pm The Commission discussed the following agenda item: a. Discussed the Commission Working Groups and Working Groups Updates a. Commissioner Cannatti motioned to Working Group lists. Second by Chair Whitington. Approved by all Commissioners presence b. Chair Whitington motions to approve Short-Term Rentals Working Groups with Commissioners Fuentes, Whitington, Alexander, and Rodgers. Seconded by Commissioner Bailey. Approved by all Commissioners present. c. Chair Whitington motions to approve and separate to Working Groups for Arts and Historic. Commissioners Magee and Rodriguez with Arts Working Group and Commissioners Rodriguez, Riedie and Bailey with Historic Working Group. Seconded by Commissioner Rodgers. All Commissioners presence approved. b. Discussed future Commission meetings and dates. a. Chair Whitington proposes to Quarterly Meetings, Months of May, August, November 2020 and February 2021 i. Commissioner Riedie opposes to Quarterly Meetings due to possibility of missing significant information. Proposes Bi-Monthly meetings. b. Vice -Chair Magee and Second by Commissioner Alexander motions to move the meetings to Bi -monthly meetings. All Commissioners presence voted approved. 5. FUTURE AGENDA ITEMS 7:52pm The Commission may discuss and identify future agenda items, topics, or presentations a. Discuss additional tax mechanisms that are affected by tourism. b. State Economic Development and Tourism, Marketing efforts c. Visit Austin, Marketing efforts 6. ADJOURNMENT Chair, Catlin Whitington adjourned the meeting at 8:22 pm. The City …

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June 8, 2020

Austin Convention Center Department, HOT Programs update original pdf

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HOT Funded Programs- Update to Tourism Commission June 8, 2020 Katy Zamesnik, Convention Center HOT-Funded Programs Update FY20 Budget FY20 CYE FY21 FY22 FY23 FY24 FY25 Proposed Projected Projected Projected Projected Cultural Arts $11,880,629 $8,623,318 $7,790,403 $8,369,337 $8,991,293 $9,659,468 $10,377,299 Historic Preservation $15,025,076 $11,087,123 $10,016,232 $10,760,576 $11,560,234 $12,419,316 $13,342,241 Live Music $3,144,447 $2,463,805 $2,225,829 $2,391,239 $2,568,941 $2,759,848 $2,964,942 TOTAL PROGRAMS $30,050,152 $22,174,246 $20,032,465 $21,521,152 $23,120,467 $24,838,632 $26,684,482 Hotel Occupancy Tax Collections as of April 30, 2020: $58.5M 2

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June 8, 2020

Historic Hotel Occupancy Tax Graphs original pdf

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HOT Taxable Revenue for COA Properties Annual, 1995 - 2017 19951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017 HOT Taxable Revenue for COA Properties Monthly, 1995 - 2017 5 9 - n a J 5 9 - t c O 6 9 - l u J 7 9 - r p A 8 9 - n a J 8 9 - t c O 9 9 - l u J 0 0 - r p A 1 0 - n a J 1 0 - t c O 2 0 - l u J 3 0 - r p A 4 0 - n a J 4 0 - t c O 5 0 - l u J 6 0 - r p A 7 0 - n a J 7 0 - t c O 8 0 - l u J 9 0 - r p A 0 1 - n a J 0 1 - t c O 1 1 - l u J 2 1 - r p A 3 1 - n a J 3 1 - t c O 4 1 - l u J 5 1 - r p A 6 1 - n a J 6 1 - t c O 7 1 - l u J $1,200,000,000.00 $1,000,000,000.00 $800,000,000.00 $600,000,000.00 $400,000,000.00 $200,000,000.00 $- $160,000,000.00 $140,000,000.00 $120,000,000.00 $100,000,000.00 $80,000,000.00 $60,000,000.00 $40,000,000.00 $20,000,000.00 $- Catlin Whitington - 2020

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June 8, 2020

Visit Austin, Marketing Board Recap original pdf

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Visit Austin Marketing Recap M A R K E T I N G , P R , T O U R I S M , M U S I C A N D F I L M | M A R C H - M A Y 2 0 2 0 While all paid advertising efforts are paused, we’ve ensured that our website and social media accounts remain active engaging our audience with timely, relevant and inspiring content. Meanwhile, efforts are also underway to develop a recovery campaign that will deploy when the market is ready. As part of our ongoing commitment to our local hospitality community, we are bringing additional attention to the products and services Austinites and visitors can take advantage of from home. These efforts are engaging with thousands of locals and non-locals every day. W E B S I T E In March, we launched our new (temporary) homepage “Visit Austin, From Home” which highlights Austin content users can take advantage of from home.​ ​www.austintexas.org In mid-June, we will launch a new homepage (and other web & social content) designed to support travelers in trip-planning mode, as well as provide Austin content for those that remain at home. S O C I A L M E D I A P E R F O R M A N C E The current goal of Visit Austin’s social media platforms, including leisure, meetings, film, sports and music, is to be a source of entertainment for its followers during the COVID-19 crisis, while continuing to promote local businesses and attractions. Despite paid efforts on pause, betwee​n April 1- May 30,​ Visit Austin’s leisure channels still earned: ● ● ● 843 new followers 93,437 engagements 2,579,536 ​ impressions @visitaustin @musicaustin ​@meetaustin @filmatx @sportsaustin All of this signals that while fans can’t travel now, people are still dreaming of visiting Austin. Follow us today at: @visitaustin @musicaustin Music Austin Visit Austin, Texas VisitAustinTX R E C E N T M A R K E T I N G A C T I V I T I E S Austin Table Cookbook During National Travel and Tourism Week, we launched Austin Table in partnership with R/GA Austin. This​ digital cookbook is filled with recipes from the menus of 21 beloved local restaurants. 100% of profits go directly to participating restaurants. Since May 6th, this project has raised more than $15,000 to …

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June 8, 2020

Visit Austin, Travel and Tourism Update original pdf

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T R A V E L & T O U R I S M U P D A T E Tom Noonan, President & CEO of Visit Austin T R A V E L I N D U S T R Y I M P A C T L O S T B U S I N E S S 3 C A N C E L L A T I O N I M P A C T I M P A C T O F C A N C E L E D V I S I T A U S T I N B O O K I N G S I M P A C T O F S X S W C A N C E L L A T I O N 263 308,842 $81 MM $316 MM 58,000 $34 MM C A N C E L E D T O T A L R O O M L O S T H O T E L G R O U P S N I G H T S R E V E N U E T O T A L E C O N O M I C I M P A C T T O T A L R O O M N I G H T S L O S T H O T E L R E V E N U E *Farthest out citywide cancellation: early November *Farthest out future cancellation: April 2021 (this is the only 2021 cancellation thus far) NOTE: Cancellation loss represents Visit Austin booked meetings only, as of MAY 31; SXSW estimated room night/revenue loss per STR analysis 4 F U T U R E B O O K I N G S 5 R O O M N I G H T S O N T H E B O O K S T E N T A T I V E F U N N E L YEAR # Leads TRN ESTIMATED ECONOMIC IMPACT 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 137 348 141 99 43 24 8 6 4 1 73,573 $64,398,827 341,184 $240,719,605 245,270 $177,661,349 314,443 $223,768,730 192,476 $164,380,220 96,475 76,064 17,087 14,306 2,824 $88,360,066 $39,473,300 $17,582,850 $14,323,200 $2,218,950 TOTAL 811 1,373,02 $1 Billion L E A D T R E N D S (March-May) ● Lead volume …

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June 8, 2020

Special Meeting, June 8, 2020 recording original link

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May 11, 2020

May 11, 2020 Agenda original pdf

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Special Meeting of the Tourism Commission May 11, 2020 Tourism Commission to be held May 11, 2020 with Social Distancing Modifications Public comment will be allowed via telephone; no in-person input will be allowed. All speakers must register in advance (May 10, 2020). All public comment will occur at the beginning of the meeting. To speak remotely at the May 11, 2020 Tourism Commission Meeting, residents must: •Call or email the board liaison at 512.404.4022 or felicia.ojeda@austintexas.gov no later than noon, (the day before the meeting). The information required is the speaker name, item number(s) they wish to speak on, whether they are for/against/neutral, and a telephone number or email address. •Once a request to speak has been called in or emailed to the board liaison, residents will receive either an email or phone call providing the telephone number to call on the day of the scheduled meeting. •Speakers must call in at least 15 minutes prior to meeting start in order to speak, late callers will not be accepted and will not be able to speak. •Speakers will be placed in a queue until their time to speak. •Handouts or other information may be emailed to felicia.ojeda@austintexas.gov by Noon the day before the scheduled meeting. This information will be provided to Board and Commission members in advance of the meeting. •If this meeting is broadcast live, residents may watch the meeting here: http://www.austintexas.gov/page/watch-atxn-live TOURISM COMMISSION MAY 11, 2020 AND 10:00 AM OF MEETING VIA VIDEOCONFERENCING CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) CALL TO ORDER 1. APPROVAL OF MINUTES a. February 10, 2020 Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA 2. NEW BUSINESS The Commission may discuss and take action on the following agenda items: a. Report from City of Austin outlining the YTD Hotel Occupancy Tax Collection, current balance and projected annual collections in the following funds i. Cultural Arts ii. Historic Preservation iii. Live Music Fund relation to Covid 19 b. Visit Austin update on state of the industry and current marketing strategies in 3. FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications …

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Feb. 10, 2020

February 10, 2020 Meeting Agenda original pdf

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Tourism Commission February 10, 2020 6:30pm Austin Convention Center Meeting Room 12a 500 E. Cesar Chavez Austin, TX 78701 CURRENT BOARD MEMBERS: Alta Alexander (D-1) Edward Bailey (D-3) Bill Bunch (D-5) John Riedie (D-7) Brian Rodgers (D-9) Catlin Whitington (Mayoral) Vanessa Fuentes (D-2) Rachel Magee (D-4) Scott Joslove (D-6) Lois Rodriguez (D-8) Mike Cannatti (D-10) AGENDA CALL TO ORDER CITIZEN COMMUNICATION: GENERAL The speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. 1. APPROVAL OF MINUTES a. August 12, 2019 b. September 9, 2019 c. December 9, 2019 2. OLD BUSINESS The Commission may discuss and take action on the following agenda items: a. Discussion regarding Commission Working Groups and Working Groups Updates. b. Discussion of future commission meetings dates and frequency of meetings. 3. FUTURE AGENDA ITEMS The Commission may discuss and take possible action to request information and identify future agenda items, topics, or presentation: ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call or email Felicia Ojeda at the Austin Convention Center Department, at 512.404.4022, felicia.ojeda@austintexas.gov. for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission, please contact Felicia Ojeda at 512.404.4022, felicia.ojeda@austintexas.gov.

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