Item 5 - Backup - Draft Annual Report — original pdf

Backup

Annual Internal Review and Report Questions 1. Name of Board or Commission: Tourism Commission 2. Has the board or commission's actions throughout the year complied with City Council directives and bylaws? This should address all elements of the board's mission statement as provided in the relevant sections of the City Code. (Yes, No) Yes a. If No, please explain 3. How many recommendations did your board or commission approve? 2 4. Please list the recommendation numbers. Recommendation 20251117-007 Recommendation 20251117-008 5. Which recommendations are closely aligned to the organization's core mission and why? Both recommendations are aligned to the commission’s core mission. Recommendation 20251117-007 advised council on matters related to city infrastructure and facility investments related to tourism. Recommendation 20251117-008 supports the Rally Austin’s Bond Proposal, Rally Austin, the City’s first multi-purpose local government corporation, was created by Austin City Council to facilitate equitable, community-driven development and deliver projects that generate public benefit, including attracting tourism. 6. Which recommendations are adjacent to the organization's core mission and why? See Above, they are aligned, not adjacent 7. Please share any further context that could support or explain your recommendations. Optional 8. Is there another body that overlaps with the role and work of the board or commission you serve? (Yes, No) Yes a. If yes, which body? Downtown Commission, Arts Commission, Music Commission b. Please explain their alignment. Tourism impacts the downtown corridor; Hotel Occupancy Tax revenue is allocated to both the Cultural Arts and Live Music Fund. 9. Do the bylaws need to be updated? (Yes, No) No a. If yes, what would be the amendment (including section) and why? 10. On a scale of 1-10, how engaged are the board or commission members? 10 11. On a scale of 1-10, how engaged is the community? 3 12. Do you see any gaps in important policies that are not currently covered by a board or commission? (Yes, No) No a. If yes, please explain. 13. List the board’s goals and objectives for the new calendar year. The Commission’s goal is to provide guidance and strategic recommendations to the City Council on all matters related to hotel occupancy tax (HOT) revenue and tourism related initiatives to support the City’s economic vitality and cultural promotion. Our objectives for the next year are as follows: • Advise the City Council on the allocation, investment strategies, and annual budgeting of HOT revenue and related funding sources. • Provide recommendations on city infrastructure and facility investments that support and enhance tourism. • Review and advise on special events and other city sponsored events with major tourism impacts. • Evaluate and recommend marketing and advertising initiatives related to promoting Austin’s special events, music, arts, cultural assets, and current and future tourist attractions. • Review studies, reports, and planning documents related to the Austin Convention Center, including any proposed expansions, and provide timely recommendations. • Monitor and advise on state and federal legislation a(cid:431)ecting the municipal use of hotel occupancy taxes. • Address additional tourism-related issues as requested by the City Council or identified by the Tourism Commission.