Item 004 - Public Information and Marketing Presentation — original pdf

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Public Information and Marketing Public Information and Marketing Division overview | Paul Bestgen, Marketing Supervisor Zero Waste Advisory Commission | February 2026 Public Information and Marketing Media relations and marketing Digital and creative services Community engagement Public Information and Marketing 2 Media relations and Marketing Media relations and marketing  Press releases and media advisories  Media interview requests and inquiry responses  Customer messaging  Marketing campaigns and paid advertising  Special projects  Industry information requests 4 Press releases in 2025  Holiday Tree Recycling | December 22  Circular Showcase | August 27  MoveOutATX | July 22  Cartons can now be recycled | June 2 Media advisories  Electric collection vehicle and multifamily composting outreach b-roll and interview opportunity 5 Marketing campaigns  Recycling contamination  Battery and electronics recycling ads started in January  Styrofoam and plastic bag recycling ads launch in March  General recycling messaging  Composting participation  Launched campaign in February  Encouraging curbside customers to compost more  If it grows, it goes in your green cart 6 7 Marketing campaigns  Multifamily composting  Paid campaign runs January – February  Posters in grocery stores near apartments/condos that have composting  Geo-fenced digital ads reaching residents in those apartments 8 Marketing campaigns  Bulk and brush collections  Reminding customers that bulk and brush are now on- demand services  A mailer is scheduled to be sent starting in April  HHW collection  Ongoing promotion of HHW collection  A mailer is scheduled to be sent starting in April  Ad campaign will launch in early summer 9 Marketing campaigns  Holiday tree recycling  Events at Zilker Park held on Dec. 28 and Jan. 3  950 cubic yards of trees (over 1,000 trees)  260 cubic yards of mulch 10 Internal marketing projects  Zero Waste at City Facilities  Employee training video  Creating educational resources and messaging to employees  Safety messaging (internal)  Created reminder messaging for heat safety, cold weather safety and avoiding distracted driving 11 Digital and creative services Digital and creative services  Graphic design  Department website management and content creation  Social media: Facebook, Instagram, LinkedIn, NextDoor  Austin Recycles App / ReCollect tools  Austin Recycles newsletter  Online forms for public use 13 Graphic design | Citywide rebrand  Redesign all campaign and marketing materials to new brand guidelines  Brand presentations to all staff  Working on guidance for disposal of old branded items. 14 ReCollect | Austin Recycles app  77,886 total mobile app installs  14,757 in 2025  564,067 mobile app sessions in 2025  71.9% iOS/Apple users  28.1% Android users 15 ReCollect | Reminders 135,991 total reminders  29,220 added in 2025  79,904 addresses with reminders (some addresses have multiple people signed up for reminders, or they may get reminders through more than one method like text message and app alert) Most common reminder types  Mobile / in app alert: 80,903  Text message: 23,149  iCalendar: 15,086  Alert only: 9,951  Email: 6,732 16 ReCollect | What Do I Do With… tool  177,090 material views in 113,865 user sessions Most searched items  Mattresses and boxsprings (22,936)  Computers and electronics (14,829)  Styrofoam (9,637)  Plastic bags (8,415)  Furniture (4,557)  Paint (4,237) 17 ReCollect | On-demand collections Bulk  57,459 collection requests for 349,828 items  47,005 addresses used service Top items:  Lumber ( 98,207 )  Other ( 86,525 )  Furniture ( 85,704 )  Rigid plastic items ( 30,820 )  Electronics ( 17,223 ) Brush  15,317 collection requests  13,566 addresses used service 18 ReCollect | On-demand collections (cont.) Household hazardous waste  7,715 collection requests for 69,300 items  8,634 addresses used service Top items:  Paint and paint thinners: 55,093  Aerosol cans: 2,778  Batteries (household): 2,736  Automotive fluids and oil filters: 2,532  Cleaning products: 2,450 19 ReCollect | Other updates 2,594,718 calendar views in 2025  303,472 more than in 2024 Added content in three new languages  Korean, Simplified Chinese and Vietnamese iOS (Apple) Google Play  All content in the app can be accessed in these languages  Previously was available in English and Spanish only 20 Social media | Facebook  12.5k followers  76.5% of audience identifies as female  23.5% of audience identifies as male  Primarily ages 35-54 21 Social media | Instagram  2.5k followers  74.9% of audience identifies as female  25.1% of audience identifies as male  Primarily ages 35-54 22 Social media | LinkedIn and Nextdoor 23 Community engagement Community engagement and outreach  Community outreach events  Presentations and speaking opportunities  Zero Waste Block Leader program  Youth education  Engagement for department projects  Language access program 25 Community Outreach  Presentations  Zero Waste Resource Fairs  Community-driven events  Citywide  Neighborhoods and HOAs  Religious congregations  Community groups  Recreation centers  Libraries  Career days  Training presentations FY25 Achievements  97 Events and presentations  4,500+ interactions 26 Zero Waste Block Leaders (ZWBLs) 166 current ZWBLs 27 Youth education  Contract with Keep Austin Beautiful  Provides free programs for K-12 youths  In-person programs  Activity kits  Self-led learning FY25 Achievements  7,778 Unique youth interactions  633 Classes or groups  50 Activity kits  99 Schools 28 Current engagement projects  Administrative Rules updates  Northeast Service Center  Future transfer station  Furniture Reuse Warehouse  Services for HOA and property owner-managed residences  Deconstruction workshop 29 Language Access  Provide meaningful access to City services, activities and programs irrespective of the linguistic status of Austin residents  Coordinate translations for marketing and communications  Coordinate interpreters for events, when necessary  Maintain an internal glossary of commonly used words in the department to ensure consistency in messaging 30 Questions?