The JD Power Report

Visitor Impact Task Force – May 9, 2017

The JD Power Report — original pdf

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© 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. 2016 YTD Rank Charts – Southwest 2016 Destination Experience Satisfaction Study 2 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Southwest 3 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Satisfaction – Southwest 818 811 807 803 802 801 797 783 500600700800900Austin, TXDallas, TXSan Antonio, TXOklahoma City, OKSouthwestFort Worth, TXHouston, TXPhoenix, AZ1 2 3 4 - 5 6 7 Overall Satisfaction Index (based on a 1,000 point scale) 4 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Travel/Arrival Experience – Southwest 800 791 788 780 776 776 771 769 500600700800900Oklahoma City, OKAustin, TXDallas, TXSouthwestPhoenix, AZSan Antonio, TXFort Worth, TXHouston, TX1 2 3 - 4 4 6 7 Overall Travel/Arrival Index (based on a 1,000 point scale) 5 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Activities Experience – Southwest 839 831 819 816 809 808 807 805 500600700800900Austin, TXSan Antonio, TXDallas, TXSouthwestHouston, TXFort Worth, TXOklahoma City, OKPhoenix, AZ1 2 3 - 4 5 6 7 Overall Activities Index (based on a 1,000 point scale) 6 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Lodging Experience – Southwest 858 847 845 845 841 838 834 826 500600700800900Fort Worth, TXDallas, TXAustin, TXSan Antonio, TXSouthwestHouston, TXOklahoma City, OKPhoenix, AZ1 2 3 3 - 5 6 7 Overall Lodging Index (based on a 1,000 point scale) 7 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Infrastructure Experience – Southwest 803 799 792 790 789 786 785 770 500600700800900Austin, TXDallas, TXSan Antonio, TXOklahoma City, OKSouthwestFort Worth, TXHouston, TXPhoenix, AZ1 2 3 4 - 5 6 7 Overall Infrastructure Index (based on a 1,000 point scale) 8 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Food & Beverage Experience – Southwest 861 850 843 838 836 832 831 820 500600700800900San Antonio, TXAustin, TXDallas, TXSouthwestOklahoma City, OKHouston, TXFort Worth, TXPhoenix, AZ1 2 3 - 4 5 6 7 Overall Food & Beverage Index (based on a 1,000 point scale) 9 2016 Destination Experience Satisfaction Study © 2016 J.D. Power and Associates. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Overall Cost & Fees Experience – Southwest 784 782 781 774 763 759 750 727 500600700800900Dallas, TXAustin, TXFort Worth, TXOklahoma City, OKSouthwestHouston, TXSan Antonio, TXPhoenix, AZ1 2 3 4 - 5 6 7 Overall Cost & Fees Index (based on a 1,000 point scale)