Downtown Austin Alliance Presentation — original pdf

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Presented to: City of Austin Tourism Commission February 9, 2026 DOWNTOWNAUSTIN UPDATESAGENDA Who We are Downtown Market Snapshot What We Do Key Initiatives Closing CITY of Austin Toursim Commission 2/29/2026WHO WE AREOur mission is to create, preserve and enhance the vibe, vitality and value of Downtown Austin for everyone. FOUNDING: 1993 DPID TERM: 2023-2032 DPID SIZE: 600 Acres ASSESSMENT RATE: $0.0925 per $100 on commercial properties valued at more than $500,000 DOWNTOWNAUSTINFAST FACTSACTIVEURBANISM Downtown ignites, attractsand cultivates authenticarts, culture, music, natureand sense of placeSTRATEGIC PLAN PRIORITIESBUILTENVIRONMENT Downtown grows with adelightful and eclectic mixof modern investment andbeautiful public spaces,while preserving historiccharacter and funkyweirdnessMOBILITY Downtown is easier andmore enjoyable to accessand move within, hasenhanced pedestrian andtransportation facilities,and improved connectionsto neighboringcommunitiesLEADERSHIP &INFLUENCE The Downtown AustinAlliance is entrusted withthe responsibility toeffectively lead, influenceand visibly steward adowntown for allPUBLIC SPACEEXPERIENCE Downtown is clean, safeand welcoming foreveryone2023-2028PHOTO: Marina WandersMARKET SNAPSHOT ACL AND FORMULA 1 BUOY HOTEL MARKET IN FINAL MONTHS OF 2025 Downtown Hotel Average Daily RateH1 2019H2 2019H1 2020H2 2020H1 2021H2 2021H1 2022H2 2022H1 2023H2 2023H1 2024H2 2024H1 2025H2 2025$0$50$100$150$200$250$300Downtown Hotel Average Occupancy RateH1 2019H2 2019H1 2020H2 2020H1 2021H2 2021H1 2022H2 2022H1 2023H2 2023H1 2024H2 2024H1 2025H2 20250%20%40%60%80%100%Downtown remains open for tourism business! In support off Visit Austin, DAA has traveled and participated in Sales Missions to amplify why Downtown Austin remains a compelling destination for group travel despite the presence of an operational convention center. Dallas - October 23 Atlanta - October 29 MEETING &CONVENTION SALES VISITOR FOOT TRAFFIC AT 94% COMPARED TO 2019 Monthly Visitors Downtown1/1/20194/1/20197/1/201910/1/20191/1/20204/1/20207/1/202010/1/20201/1/20214/1/20217/1/202110/1/20211/1/20224/1/20227/1/202210/1/20221/1/20234/1/20237/1/202310/1/20231/1/20244/1/20247/1/202410/1/20241/1/20254/1/20257/1/202510/1/202501,000,0002,000,0003,000,0004,000,0005,000,000CONSUMER SPENDING DECREASED 21% YEAR-OVER-YEAR COMPARED TO 2024 Estimated consumer spending downtown for 2025 was approximately $2.16 billion Dining and Nightlife spending remains the most prominent, accounting for approximately 20% of spending downtown. Macro-economic and geopolitical trends weighed heavily on consumer confidence in 2025; however, several economic forecasts suggest a return to normal conditions throughout 2026. WHAT WE DOKeep downtown clean, safe, beautiful and welcoming every day from 6 a.m. to 11 p.m. Call 512.937.7422 or submit a service request online for ambassador services The bike patrol addresses non- emergency quality-of-life issues daily from 6 a.m. to 10 p.m. The mobile patrol in the downtown entertainment district works Thursday through Sunday from 5 p.m. to 3 a.m. KeepingDowntown AustinPublic SpacesClean, Safe &Welcoming For All2025 Ambassador of the Year, Isaak GhebremaraimDOWNTOWN AMBASSADORSDOWNTOWN SAFETY TEAMWRITING ON THE WALLS Collaborative public art installations and events celebrating art, diversity and public spaces in Downtown Austin MUSICIANS ACTIVATING SPACES Bringing vibrancy to downtown spaces and places through free live music performances PARKS Managing programming at Republic Square and Old Bakery Park CULTURAL PARTNERSHIPS Mexic-Arte Museum, Red River Cultural District, Future Front, Paramount Theatre and The Contemporary Austin Creating InspiringPlaces &ExperiencesREPUBLIC SQUARE The Downtown Austin Alliance manages the park’s operations, maintenance and community programming RESERVE THE SQUARE Host your next event in the heart of Downtown Austin at Republic Square SUPPORT Your financial support helps maintain the park’s beauty and provide free programming and events KEY INITIATIVES17 CONGRESSAVENUE URBANDESIGN INITIATIVETransforming the Main Street of Texas18 PROJECT SCOPE OF WORKThe first phase of the project will focusfunding on the avenue, between CesarChavez Street and Seventh Street.Design enhancements include:Expanded sidewalks toaccommodate a storefront amenityzones adjacent to the building’sfacade.Opportunity for continuouslandscaping enhancements.Programmable amenity zones foran active streetscape.Curb-protected bike lanes, ADAparking access, and flexible drop-off zones.19 An Evolving Sixth StreetDistrict Needs Assessment Initial Takeaways: Tree canopy maintenance Storefront facade improvements Lighting enhancements Placemaking & activation potential Low-cost road/sidewalk improvements Historic storytelling opportunity 20 Work to DateAttract Local Visitors. Build Local Trust. 1,000+ LOCAL VISITORS IN TWO DAYS 5 Community Events with Local Partners 1 Mosaic Mural Created 2 All-Ages Workshops on Sixth Street 500,000+ Online Impressions of organic local storytelling around art, culture and vibe of downtown Austin 30+ Videos for Downtown Austin Storytelling Library VIBE DOWNTOWN 2025 — IMPACT REPORT I T R O P E R T C A P M — 5 2 0 2 N W O T N W O D E B V I Award $30K to Austin Artists & Creatives. VIBE Downtown was designed to fund $30,000 in local commissions for artists and creatives, emerging from a year-long public engagement process facilitated by 501c3 arts and culture organization, Future Front Texas. Inaugural grantees included: Where Y'all At Though?!, Bobby Pudrido Productions, The Mosaic Workshop, Slow Fashion Festival and Shake It Africa MARKETING EFFORTS NEW BUSINESSES UP NEXT MARKETING &COMMUNICATIONNational advertising campaign with France MediaShopping Center BusinessTexas Real Estate PublicationsICSC (International Council of Shopping Centers) ConferenceAustin presenceMulti-Partner CollaborationNATIONALMARKETINGEFFORTSRECENT CAMPAIGNSDOWNTOWN NEW BUSINESSES December & January Openings Tomo Mags/Cielito Lindo Cafe Paseo Black Sheep Coffee Swedish Hill Francois Van Horns Sweetwater Coffee & Tea HOLIDAY CAMPAIGN Media SecuredXOXO DOWNTOWN AUSTIN APP TEXT ATX to 512-890-3099 for construction updates, seasonal promotions, parking, maps & more! GET INVOLVEDDOWNTOWNDOWNTOWNAUSTINALLIANCEEXPLOREDOWNTOWNPUBLICARTPARKSGREENSPACES&PARKINGOPTIONSDOWNTOWNEVENTS© 2025 DOWNTOWN AUSTIN ALLIANCE • About theAll Rights ReservedCONSTRUCTIONUPDATESScan tosign upDOWNTOWN DEALS GIVEAWAYS & POP UPS DOWNTOWN DEALS & GIVEAWAYS DOWNTOWN DEALS: Partner with us for one of our seasonal campaigns and get a custom landing page on the XOXO App to feature deals. GIVEAWAYS & POP UPS: We’ve partnered with Miranda’s Cafe and Parkside to do exclusive gift card giveaways for our app subscribers. Contact us to host your own! CONSTRUCTION UPDATE DOWNTOWN AUSTIN ALLIANCEMatt Geske432176598DOWNTOWNPROJECTS Transformative1) I-35 CAPITAL EXPRESS CENTRAL PROJECT2025 - 2033 Anticipated ConstructionACTIVE + PLANNED PROJECTS3) PROJECT CONNECT2027 - 2033 Anticipated Construction4) CONGRESS AVENUE URBAN DESIGN INITIATIVEPhase I: 2026 - 2027 Anticipated Construction5) TEXAS CAPITOL COMPLEX2026 Anticipated Completion6) CONVENTION CENTER EXPANSION2025 - 2029 Anticipated Construction7) WATERLOO GREENWAYConfluence: 2026 Anticipated CompletionPhase III + IV: Construction Pending Funding8) EAST SIXTH STREET EVOLUTION2027 - 2029 Anticipated Construction9) SEAHOLM MULTIMODAL IMPROVEMENTS2026 - 2030 Anticipated Construction2) OUR FUTURE 35 CAP & STITCHConstruction Pending Funding10) AUSTIN AIRPORT EXPANSION*2025 - 2030 Anticipated Construction*Not visible on downtown map7DOWNTOWN IN DECEMBER Uber Pilot Program PROGRAM SNAPSHOT One-month pilot duration from December 1 - January 1 50% Off Uber Rides to and from Downtown Austin Pick-up or drop-off location must be located within a 30- mile radius of downtown Vouchers covered up to $40 of total ride cost Limited to six vouchers per Uber account NUMBER OF TRIPS 4,989 UNIQUE USERS 1,905 Quick Facts LONGEST RIDE / AVERAGE RIDE 32.49 MILES / 5.47 MILES FURTHEST TRAVEL POINTS SAN MARCOS GEORGETOWN CEDAR PARK TOTAL AIRPORT RIDES 116 DROP-OFFS 94 PICK-UPS DOWNTOWN COMMUTERS 10.64% OF RIDES DAILY COMMUTES *MON - FRI BETWEEN 8AM-10AM & 4PM-6PM SOURCE: UBER DOWNTOWN IN DECEMBER PROGRAM, FUNDED BY THE DOWNTOWN AUSTIN ALLIANCE REGIONAL RIDERSHIP Downtown Uber Pilot PATRON PARKING PILOT Convention Center Construction PROGRAM SNAPSHOT 10-week pilot duration from February 23 through April 30, 2026 Pilot limited to 40 businesses within a two-block radius of the Convention Center construction Participating businesses receive printed parking vouchers for visitors and patrons at ACC’s 2 or 5 Street garages nd th Vouchers provide patrons free 2- hour parking or discounted parking over 2-hours (a $5 value) LAUNCHED JAN 14 SIGN-UPS TO DATE 18 BUSINESSES LAUNCHED JAN 16 INTEREST TO DATE 10 BUSINESSES CONSTRUCTION IMPACT RELIEF Business Grant Program PROGRAM SNAPSHOT Financial assistance and technical support for small, locally owned businesses within the PID Grant is a reimbursable expense program up to $10,000 Business must be located on a construction corridor, a construction haul route, or within one-block of a construction site Must be a street-level retail, restaurant or creative business space open to the public. DOWNTOWNAUSTINCOMMUNITYSURVEYHave your voice heard.PHOTO: SABINE FLETCHER @DOWNTOWNAUSTIN | DOWNTOWNAUSTIN.COM THANK YOU