Tourism Commission Presentation_Visit Austin_Revised — original pdf

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Tourism Commission Board Meeting Feb. 12, 2025 Visit Austin Boards ● Visit Austin Board of Directors ● Visit Austin Executive Committee ● Visit Austin Sports Commission Board of Directors ● Visit Austin Foundation Board of Directors ● Austin Tourism Public Improvement District Board Each Board meets quarterly to review business activities.  R E T S O R D R A O B N T S U A T S V I I I Elizabeth Alderson Austin Detours Rob Gillette General Manager, Renaissance Austin Hotel Vijay Patel Humble Origins Hospitality Management Monica Andry President/CEO, Greater Austin Hispanic Chamber of Commerce Ghizlane Badawi CEO, Austin-Bergstrom International Airport Dianne Bangle CEO, Real Estate Council of Austin Will Bridges Antone’s Nightclub T.C. Broadnax City Manager, City of Austin Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Tina Cannon Executive Director, Austin LGBT Chamber of Commerce Greg Chanon Attorney, Chanon Law Jennifer Currier General Manager, Sonesta Select Austin North Mark Duval President & CEO, Greater Austin Asian Chamber of Commerce Jeremy Martin CEO, Austin Chamber of Commerce Nate Hardesty General Manager, THOMPSON AUSTIN| tommie Austin Tam Hawkins President & CEO, Greater Austin Black Chamber of Commerce Cindy Lo President & Event Strategist, RED VELVET | Strong Events Andy Loughnane President, Austin FC Beverly Magee General Manager, Four Seasons Austin David Masters Four Blue Plans, LLC Joanna McCreary General Manager, W Austin Skeeter Miller Owner, The County Line, Inc Tom Noonan CEO, Visit Austin Dewitt "De" Peart President & CEO, Downtown Austin Alliance Zo Qadri Council Member, District 9, City of Austin Jim Ritts CEO & Executive Director, Austin Theatre Alliance Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Steven Stout Executive Director, TSAE Trisha Tatro Director, Austin Convention Center Jordan Uppleger VP of Tournament Business, PGA TOUR Dottie Watkins President & CEO, CapMetro Kirk Watson Mayor, City of Austin VISIT AUSTIN EXECUTIVE COMMITTEE (13) members make up the Visit Austin Executive Committee, a subcommittee of the Board who meet prior to the quarterly meetings to review/approve business activities and action items going before the Board. Skeeter Miller Immediate Past Chair Owner, The County Line, Inc Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Greg Chanon Secretary Attorney, Chanon Law Jennifer Currier, General Manager, Sonesta Select Austin North Rob Gillette Chairman General Manager, Renaissance Austin Hotel Cindy Lo President & Event Strategist, RED VELVET Tom Noonan CEO, Visit Austin Vijay Patel Humble Origins Hospitality Management Andy Loughnane President, Austin FC Joanna McCreary General Manager, W Austin Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Trisha Tatro Director, Austin Convention Center TPID Founding Board Alison Berg General Manager AT&T Conference Center Scott Blalock Vice Chair VP/ General Manager JW Marriott Austin Joe Bolash General Manager Hilton Austin Mike Culver General Manager Fairmont Austin Jeff Donahoe Board Chair General Manager Hyatt Regency Austin Rob Gillette General Manager Renaissance Austin Hotel Elizabeth Jackson Area General Manager Hampton Inn South Corynn Hansen General Manager Hampton Inn & Suites Downtown Santosh Khanjee Principal Aiden Austin City Hotel Joanna McCreary General Manager W Austin Joseph Pagone Regional Vice President Westin Domain Neal Patel Owner Extended Stay America - North Central Andy Patel Board Secretary Owner Aloft Austin NW Ex Officio Denise Eisman President Austin Hotel & Lodging Association Tom Noonan President & CEO Visit Austin Paul Barnes Deputy Director Austin Convention Center Austin Tourism Public Improvement District ● 2% assessment fee on taxable hotel room nights for hotels with 100+ rooms ● Funding will allow for enhanced incentives for groups events at the Austin Convention Center and Palmer Events Center, as well as incentivizing in-house hotel groups. ● Allows for increased sales, marketing, advertising and research activities. ● Estimated $30 million in total collections in ● Collections begin April 1, 2025 and first payment expected in first full year August 2025 ● Working on obtaining a line of credit in advance to support initiatives before collections begin Visitor Center: Phillips Building 103-105 5th Street Join us for a grand opening event at the new Austin Visitor Center location Date Coming Soon in March 4:00pm - 7:00pm 103 E. Fifth St. Austin, TX 78701 SALES & SERVICES Steve Genovesi, Executive Vice President 2024 Year in Review STR COMP CITIES 2024 Year-End Market STR COMP CITIES 2024 Year-End CBD/Downtown #10 AUSTIN Top Meeting Destinations in North America! Phases of the 2025-2030 Strategic Plan Phase 1 Phase 2 Phase 3 Pre-Construction & Redevelopment of the Convention Center 2025-2029 Construction & Redevelopment of the Convention Center Post-construction & Redevelopment of the Convention Center Sales, Sports & Services Strategies ● Develop a convention alliance / campus-style convention strategy. PHASE 1-2 ● Create a robust meetings incentive program that prioritizes need time periods for short-term and long-term bookings. PHASE 1-3 ● Create new opportunities and programs to bring customers in-market to showcase Austin. PHASE 1-3 ● Continue to develop and elevate out-of-market sales activities. PHASE 1-3 ● Realign and expand the Visit Austin sales team. PHASE 1-2 ● Develop a citywide sales strategy to secure post expansion convention center groups. PHASE 1-3 ● Identify opportunities to expand sports sales production. PHASE 1-3 PHASE 1-3 ● Grow and expand sports venue and facility partnerships. Visit Austin Customer Advisory Board Discussion Topics Included: ● Reimagining the Austin Convention Center ● Enhancing Customer Experience and Tailored Solutions ● Campus-Style Events ● Data-Informed Decision Making ● Optimization of Marketing and ● Urban Challenges and Safety Communications 2025 Preview U.S Group Demand Forecast Baseline: 2024 shows improvement relative to previous forecast; growth continues in 2025. Downside: Assumes a combination of factors, such as lower attendance levels, weaker economy and greater hesitancy to plan group events, results in a slower recovery in group demand. Source: Tourism Economics, October 2024; Total U.S. FUTUREPACE STLY CITYWIDE JANUARY 2025- Visit Austin FUTUREPACE STLY IN-HOUSE (Hotel only/non conv ctr) JANUARY 2025 - Visit Austin 2025 Major Citywides & Sporting Events Group Dates Peak Rooms (or Attendance) Texas Association of School Administrators January 24-29 Texas Computer Education Association January 28-February 5 Ascension Seton Austin Marathon, Half Marathon & 5K February 16 Projected 23K Runners (Record) National Association of ESEA State Program Administrators February 16-22 Texas Association of School Business Officials February 23-27 1,750 2,200 3,200 1,730 NASCAR at COTA February 28-March 2 South By Southwest MotoGP March 7-15 March 28-30 46,533 (avg. across 3 event days) 50,000+ (TRN- via official housing) 47,455 Attendees (avg. across 3 event days) 2025 Major Citywides & Sporting Events Group American Public Transportation Association Dates April 4-9 Blast.TV Austin Major June (Dates not public) Concacaf Gold Cup June (Dates not public) Peak Rooms (or Attendance) 1,250 10,000+ Attendees (avg. across 4 event days) 15,000 Attendees (avg. across 3 matches) MLS All-Star Game July (Dates not public) 21,000 Attendees World Endurance Championships - Lonestar LeMans September 5-7 20,000 Attendees Sailpoint Technologies September 29-October 3 1,260 Formula 1 - United States Grand Prix October 17-19 130,000 Attendees (avg. across 3 event days) Texas vs. Texas A&M Football November 29 105,000 Attendees New Hotel Supply Home2 Suites by Hilton I-35 OPENING JANUARY 2025 Hilton Garden Inn Austin Central OPENING JANUARY 2025 Element Hotel North Tech Ridge OPENING MAY 2025 Tru by Hilton Austin South OPENING JUNE 2025 The Inn at Green Pastures OPENING JULY 2025 Homewood Suites Austin Airport OPENING JULY 2025 Tru by Hilton Capitol District OPENING JUNE 2026 1 Hotel OPENING LATE 2026 OTHER ANNOUNCED PROJECTS Hotel Trinity Autograph Collection 2026 AC Hotel Downtown East 2026 Graduate Austin by Hilton 2027 Kimpton Verde Square 2027 Embassy Suites/Tempo by Hilton 2028 AUSTIN SPORTS COMMISSION Executive Board of Directors Jordan Uppleger CHAIRMAN Vice President Tournament Business PGA Tour Jordan Uppleger CHAIRMAN Vice President Tournament Business PGA Tour Anna Panossian Anna Panossian VICE CHAIRMAN VICE CHAIRMAN Major Events Finance Officer Major Events Finance Officer Circuit Of The Americas Circuit Of The Americas J.J. Gottsch IMMEDIATE PAST CHAIR CEO Austin Gamblers J.J. Gottsch IMMEDIATE PAST CHAIR CEO Austin Gamblers Adam Bauman Adam Bauman SECRETARY SECRETARY Vice President Sports Vice President Sports Ascension Seton Ascension Seton Tom Noonan Tom Noonan President & CEO President & CEO Visit Austin Visit Austin Board of Directors Taje Allen Assistant Director Austin Convention Center Michael Delay COO, Texas Stars General Manager, H-E-B Center Laura Dixon President Pro Sports Assembly Allen Fincher Executive Director Lonestar Soccer Club Mark Floreani CEO & Founder Flo Sports Bryan Hammond Executive Director NASCAR at COTA Thomas Henderson Athletic Director Huston-Tillotson University Tim Jackson General Manager Round Rock Express Board of Directors (cont.) Brandon James SVP Business Strategy & General Counsel, San Antonio Spurs Stacy Keese Owner High Five Events Glen Lietzke Founder Austin Junior Volleyball Andy Loughnane President Austin FC Drew Martin Executive Sr. Associate Athletic Director, Texas Athletics Kimberly McNeeley Director, Parks & Recreation City of Austin Jeff Nickler SVP, Oak View Group General Manager, Moody Center James Russell Executive Director Trail of Lights Foundation Debbie Taylor Athletic Director St. Edwards University 2024 Sports Eta Sports Commission Of The Year (Population > 500k) PORTLAND, OREGON (April 23, 2024) – Austin Sports Commission was honored by Sports ETA as the Sports Commission of the Year, population above 500,000 category. Austin Sports Commission was one of 10 awardees honored today among the 800 Sports ETA member organizations. The award was accepted by Drew Hays from the Austin Sports Commission, at the annual Sports ETA Symposium held this week in Portland, Oregon. The Sports ETA Member Awards sponsor is Team Travel Source. “Congratulations to the team at Austin Sports Commission for being named Sports Commission of the Year by Sports ETA,” said John David, President & CEO of Sports ETA. “The award honors sports commissions who are leading our sports events tourism industry in collaborative and creative ways.” Austin Sports: New For 2025 (not annual events) BLAST.TV Austin Major June 2025 MLS All-Star Game July 2025 Marketing Shelley Hall, Vice President of Marketing Driven by data Visitor + Spend Origins Source: Zartico, January 2024 - December 2024 Trip Planning Window Source: Future Partners: The State of the American Traveler 2024 Most Effective Travel Inspiration Resources Source: Future Partners: The State of the American Traveler 2024 2024 Year in Review The TODAY Show in Austin ● $772.4K in EMV across social posts on @hodaandjenna and their personal accounts + 5.84 million broadcast views 2024 MICHELIN Guide Texas Selection is Announced ● Austin received more stars than any other major Texas city ● 44 Austin restaurants received recognition at the ceremony in Houston on Monday, Nov 11 Social Media Project Highlights ● Three monthly ongoing short-form series; one highlighting public art, one showcasing local museums and one promoting events/happenings ● Heritage Month series in partnership with diverse, local creators highlighting Austin businesses and attractions within the community ● Inspirational and trending content highlighting unique moments in FY23/24, like the Solar Eclipse and MICHELIN Guide Texas ● Partnerships with events like ATX Open, Austin Gamblers, Austin Blues Festival, Hot Summer Nights, Hot Luck Festival & others in FY 23/24 23/24 Advertising Campaign 23/24 Leisure Campaign Results Hotel Night Bookings 143,065 Hotel Searches* 255,168 Flight Bookings Flight Searches* 74,653 16,530 Hotel Revenue $44.9M Impressions 463.8M Clicks 2.4M *Expedia does not report searches, but represent the largest share of flight bookings. FY23-24 Meetings + Sports 1 2 3 Drive meeting professional awareness and consideration of Austin hotels, meeting and entertainment venues Lean into in-house groups and demonstrate the possibilities and impact of mini-wide meetings (500-1500 on peak) Develop focused, ongoing content support on owned channels (visitaustin.org, eNewsletters, LinkedIn) to highlight mini-wide meeting strategies and share up-to-date news on the Convention Center Expansion 2024-2025 Austin Insider Guide International Marketing UK Campaigns Texas Frontiers Campaign (July - November 2024) Integrated digital, OTA, paid social, print and OOH campaign with Travel Texas with Houston, Fort Worth, Dallas and Austin. British Airways Double Daily Flight Support Co-branded campaign now live to support the double daily launch in March 2025, leveraging video from UK Influencer 2024 collaborations MUSIC OFFICE  N A I C I S U M N I T S U A N A E R I H S T L U S E R M A R G O R P Fiscal Year Musicians Hired Musician Payout 23/24 22/23 21/22 20/21 19/20 18/19 17/18 16/17 15/16 182 141 128 89 102 163 146 191 131 $391,587 $273,355 $219,750 $55,685 $69,750 $256,210 $354,270 $344,322 $187,050 Total Over Last 9 Years = 1,273 = $2.15 M Direct To Austin Musicians AUSTIN FILM COMMISSION Lights, Camera, Austin! Series: Brothers: Season 1 (Apple TV) 1923: Season 2 (Paramount+) Tom Segura Show: Season 1 (Netflix) Walker: Seasons 4 (CW) Kitchen Nightmares (Fox) Films: Merrily We All Go Along (Blumhouse) Save Muny (Independent) Pearl (Independent) Due West (Independent) Party People (Independent) Texas Cult House (Independent) Commercials: Salesforce, HEB, Starbucks, Lowes, Target, Verizon, Ford, Progressive, Facebook, Heineken, Remax, CVS, Dell, Lincoln, Pfizer, Whole Foods, Toyota, Budweiser, Dodge, Clorox & many more! Gained Legislative Support & Strike Bounce Back THANK YOU | Q&A @VisitAustinTX @MusicAustin @FilmATX Visit Austin, Texas Austin Film Commission @VisitAustinTX @MusicAustin @FilmATX @SportsAustin @VisitAustinTexas Visit-Austin Austin-Sports-Commission