Hot Luck Fest presentation — original pdf

Backup

MAY 23RD-26TH, 2024 BENEFITING HOT LUCK FEST | AUSTIN, TEXAS 2 ABOUT Austin is home to Hot Luck, where groundbreaking and genre-bending chefs from across the country—both emerging and established—set the stage for a weekend of live food and music events in dramatic, unforgettable environments. Hot Luck is where industry friendships and relationships are forged, and original, astonishing food is served nightly by restaurant teams from across the country to guests from around the world. Hot Luck is a hungry love letter to the city of Austin, launched in 2017 in collaboration with world- class food, music, and cultural scenes and the brainchild of pitmaster and author Aaron Franklin; Guerilla Suit owner and man about town James Moody; and Feast Portland co-founder Mike Thelin. Hot Luck is proud to benefit the Southern Smoke Foundation. In the last six years, Hot Luck has welcomed some of the world’s coolest chefs, influential media and inspiring brands to Austin every Memorial Day weekend for four days of food, music and fun. We like to think of ourselves as the backyard BBQ of food and music festivals–a place where participants and guests are excited to gather and celebrate what they love most about the worlds of food and music in a city that celebrates creativity, originality and good times. See you at Hot Luck in 2024 HOT LUCK FEST | AUSTIN, TEXAS 5 HOT LUCK FEST | AUSTIN, TEXAS 3 2023 Attendance 2023 Miscellaneous 12,000 ENTERTAINED 56% MALE 70% TEXAN 44% FEMALE 74% 25-44 IN AGE 1,200 CINDER BLOCKS USED TO BUILD FIRE PITS 1,450 LBS. BUTTER 150,000 SMILES 15,760 CANS OF RAMBLER 5,500 TORTILLAS MADE ONSITE 2400 HAWAIIAN ROLLS 850 LBS. BISON 16 LBS. CAVIAR 2,000 CHICKEN WINGS 14 BEARD WINNERS 42 FRYERS 59 PLANCHAS 25,000+ HIGH FIVES 150+ VOLUNTEERS 1,300 EARS OF CORN 1,243 LOBSTER ROLLS 1 ROVING GREEN ROOM FOR CHEFS 175+ CULINARY STUDENTS HOT LUCK FEST | AUSTIN, TEXAS HOT LUCK FEST | AUSTIN, TEXAS 4 4 2023 Media SOCIAL MEDIA PAID MEDIA 2.2M+ ORGANIC IMPRESSIONS 3.1M+ PAID ADVERTISING EARNED MEDIA 494M IMPRESSIONS NEWSLETTER 57% OPEN RATE We look forward to this event every year! Aaron does such a great job of bringing the best to Austin. Great food, great music, and most of all, great people. We’re so honored that Aaron and the Hot Luck team has chosen Southern Smoke as its beneficiary, and we are so grateful for the support so we can continue to assist our industry through emergency relief and mental health services. We work together to take care of our own.” Chris Shepherd CHEF & FOUNDER SOUTHERN SMOKE FOUNDATION HOT LUCK FEST | AUSTIN, TEXAS 2024 Event S chedule 7 MAY 23 MAY 24 MAY 25 MAY 26 Thursday Friday S aturday S unday Kick-Off Party We take over the Mohawk, to welcome our WE ticket holders and VIP guests with cheffy snacks and drinks. 500 guests Additional Programing ● Live music at various venues ● Industry Party Hot Luck Supper Club With a golden age Supper Club theme, this event at Austin’s iconic Fair Market brings nostalgia, food, and fun on a big scale. 1,200 guests Al Fuego A flame-fueled celebration of open-air cooking set in the scenic Texas Hill Country at the Wild Onion Ranch, Al Fuego is Hot Luck’s main event. 2,500 guests Camp Sunnyside Brunch The ‘counselors’ at Wild Onion Ranch will roll out the grandest campfire brunch ever known ‘round these parts, 2,000 guests Additional Programing ● Live music at various venues Additional Programing ● Live music at various venues ● Industry Happenings Additional Programing ● Chef Closing Party ● Live music at various venues “Hot Luck is one of the events I look forward to every year. It’s the most diverse in food representation and entertainment in Austin. It has solidified itself as one of the best food experiences guests can have at such a large social event.” Tavel Bristol-J oseph CHEF & PARTNER, EMMER & RYE HOSPITALITY GROUP 2023 Event Reca HOT LUCK FEST | AUSTIN, TEXAS 9 HOT LUCK FEST | AUSTIN, TEXAS 11 HOT LUCK FEST | AUSTIN, TEXAS 13 HOT LUCK FEST | AUSTIN, TEXAS 15 HOT LUCK FEST | AUSTIN, TEXAS 18 “Hot Luck creates such an organic space for brands to connect with chefs and culinary brilliance in a way that doesn’t feel transactional at all. It’s so special and it’s a weekend our company looks forward to every year.” Ellen Bennett FOUNDER AND CHIEF BRAND OFFICER, HEDLEY AND BENNETT