Tourism CommissionApril 10, 2024

Austin Food & Wine Festival presentation — original pdf

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November 1-3, 2024 Last year’s lineup! 2 DAYS • 6,000 FANS • 20+ CHEF DEMOS • 60+ FEATURED RESTAURANTS DEMOGRAPHICS GENDER 28% MALE 72% FEMALE AGE 22% 21-34 35% 35-44 24% 45-54 15% 55-64 4% 65+ ANNUAL INCOME 4% < $75K 20% $75K-$149K 31% $150K-$249K 20% $250K-$499K 10% $500K+ 15% Prefer not to answer EDUCATION 2% High School 55% College 43% Masters / PhD DIGITAL DATA 308,948 Unique Views 200,118 Sessions 1:11 (min:sec) Avg. Session duration 1.99 Pages per session 398,986 Total Page Views 2,378 Around the Park Page Views 5,905 Partner Page Views 38K+ FACEBOOK LIKES 21K+ TWITTER FOLLOWERS 39K+ INSTAGRAM FOLLOWERS MARKET SPREAD Local Austin Dallas Houston San Antonio Top States Texas Illinois Iowa California Oklahoma Missouri Kansas Source Data, Google Analytics 11/7/22 – 11/6/23 “There’s a fun, choose-your-own-adventure element to the festival that leads to varied experiences for different guests. Those inclined to catch a glimpse of the big-name chefs can spend some of their days in the seminar tents, while others simply opt to drink and graze on food samples for the day.” -EATER AUSTIN SIP & SAVOR Austin Food + Wine treats guests to culinary creations from Austin’s top restaurants, bites from nationally renowned pit masters and chefs, Master Sommelier-led wine tastings, cocktail classes and so much more. From Central Texas favorites to the country’s top-rated purveyors, awaken your palate with delectable bites! Create the perfect pair when you sip from a wide selection of spirits, wines, and brews among views of the extraordinary Austin skyline. SERVING GOOD VIBES Discover your new favorite cocktail or restaurant in our Grand Taste exhibition. If a smorgasbord of spirits and culinary exhibitors isn’t enough, we host more than 60 esteemed restaurants from across the state serving dishes that put them on the map. Chefs are hand-smoking and hand-serving feasts of the most mouthwatering eats you can imagine. DEMOS & SEMINARS In addition to sampling unique eats from the nation's top-rated talent, get some tips to earn that extra Michelin Star for your home kitchen with our Chef Demos! Then get bubbly at a Tasting Session and sample premier spirits, wines, and beers from across the globe while learning the distillation processes behind them. FIRE PIT Our Fire Pit features bites hot off the flames and the chance to interact with pitmasters and chefs cooking over live fire. Enjoy exceptional BBQ and other dishes cooked over open flame and get first-hand advice from the pros! HANDS-ON GRILLING Kick off the festival weekend with the new ultimate pre-festival cookout at Auditorium Shores, Hands-On Grilling! Grab a partner and cook a delicious meal on a charcoal grill while Chef Tim Love gives pointers on how to become the ultimate pitmaster. 11 MADE IN TEXAS We’re excited to introduce our new Saturday evening event exclusive for VIP Ticketholders, Made In Texas! Think tailgate, lone star dine-around, cooking over open flame or Texas favorites hot off the grill. It’s an homage to all things Texas, foodie-style! 13 THANK YOU TO OUR AMAZING 2023 SPONSORS! 16 THANK YOU!