Economic Development Department – Hotel Occupancy Tax Program Overview — original pdf

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Economic Development Department – Hotel Occupancy Tax Program Overview Sylnovia Holt Rabb, Deputy Director Economic Development Department March 8, 2021 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 1 EDD - Divisions The Economic Development Department’s mission is to promote a competitive, sustainable and equitable economy for all. EDD achieves this mission through its six divisions. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 2 Policy & Statute Alignment HOTEL OCCUPANCY TAX (HOT) • To directly support “the encouragement, promotion, improvement, and application of the arts” by investing in the growth of Austin’s cultural producers. • Funded contractors will “present, perform, promote, encourage or otherwise make possible” cultural events that are promoted and open to the public. CITY OF AUSTIN PRIORITIES • To support the City’s priorities in equity, leading with a lens of racial equity and healing and correcting past disparities in funding. • To advance the goals of the Strategic Direction 2023, including:  Culture & Lifelong Learning indicators by elevating the quality of cultural resources, investing in the vibrancy of the creative industry, and honoring ethnic heritage.  Economic Opportunity & Affordability through supporting job and workforce development, and industry stabilization. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 3 Cultural Arts Fund C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 4 C U LT U R A L A RT S F U N D 401 Applications received in Core and CHFP FY20: 25 CHFP 22 OS 400 Recommended for funding FY 19: 19 CHFP 22 OS FY20: 64 PS I 127 PS II 163 PS III FY 19: 66 PS I 141 PS II 174 PS III 113 First Time Applicants 116 ALAANA Applicants C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 5 Historic Preservation Fund C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 6 Heritage Preservation Program – FY21 Approved Budget Project Zilker Clubhouse Restoration Seaholm Intake Building Rehabilitation  Phase I Small Scale Historic Preservation  Projects Interpretive and Wayfinding Signage  at Historic Sites Austin History Center Interior and  Exterior Improvements Capital Project Total Department Parks and Rec. District 8 Amount $1,365,000 Parks and Rec. 9 $500,000 Parks and Rec. Multiple $235,000 Parks and Rec. Multiple $50,000 Library 9 $500,000 $2,650,000 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 7 Heritage Preservation Program – FY21 Approved Budget Department District Amount Operations Project Temporary staffing, five FTEs, general  maintenance at the following historic sites: Old  Bakery and Emporium, O. Henry Museum,  Susanna Dickinson Museum, Elisabet Ney  Museum, Oakwood Chapel Visitor  Center, Montopolis Negro School Two FTEs, operations to manage fund, conduct  promotional programming, education, outreach  and projects related to Heritage Tourism Citywide Historic Building Scan (Phase II) Detailed Historic Building Survey: Downtown,  Central South, Allandale / Brentwood /  Crestview, and North Central Austin Austin History Center – Content and Digital  Asset Management  Operations Total Parks and Rec.,  Economic  Development Economic  Development Planning and Zoning  Historic Preservation  Office Planning and Zoning  Historic Preservation  Office Austin Public Library Multiple $1,524,819 All All $555,357 $120,000 1, 9 $204,660 9 $33,000 $2,437,836 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 8 Heritage Preservation Program – FY21 Approved Budget Heritage Grant Projects Amount District Austin Saengerrunde Home Company, Inc.  Capitol View Arts  Austin Revitalization Authority (Estate of  Richard Overton) Huston‐Tillotson University Metropolitan AME Church Save Austin’s Cemeteries Soul of Latin America International  Education Services LLC ‐ Black Austin  Historic Tours Proposal Scholz Garten Preservation  Plan Huston‐Tillotson Evans  Industrial Hall Interpretive  Project Richard Overton Museum  Development Plan Old Administration Building  Roof Replacement Restoration of Bell Tower  and Structure Stabilization Evergreen Cemetery Virtual  Tour and Video Dedrick‐Hamilton House:  Black Austin Historic Tour  Development and  Promotions 1 1 1 1 1 1 1 $10,382 $31,083 $71,987 $120,480 $120,199 $13,267 $5,250 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 9 Heritage Preservation Program – FY21 Approved Budget Ciscos Restaurant Bakery & Bar Façade Exterior Restoration: Brick,  Stone, Paint & Trim, Signage,  Tilework, Windows/Sills, Murals Hightower Abate Properties, Inc. (First  Church of the Nazarene) Foundation Repair Austin Parks Foundation (Austin Tejano  Trails) Austin Tejano Trails Collateral, Trail  Guide Translation, Tour Guide  Microphone and Speaker Zilker Botanical Garden Conservancy,  Inc. Collateral Austin Theatre Alliance (The) ‐ Paramount Theatre Exterior North Wall Rehabilitation:  Tuck‐Pointing and Repair Humanities Texas Inc (Byrne‐Reed  House) Repair and Stabilize SE and NE  corners of the first‐floor porch Pease Park Conservancy Tudor Cottage Revitalization German Texan Heritage Society  (German Free School) Historic Staircase Preservation Plan 3 3 3 8 9 9 9 9 $210,977 $67,654 $21,740 $3,071 $202,208 $71,063 $203,792 $37,148 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 10 Heritage Preservation Program – FY21 Approved Budget Leadership Austin  73+ Historic Site Walk of the  Town Website, Interactive Tour  Development and Promotions Shoal Creek Conservancy Historic Audio Walking Tour Friends of the Parks of Austin:  Mayfield Park  The Contemporary Austin  Museum Inc (Laguna Gloria) Heritage Grants Total Restoration of Historic Masonry Signage and Bilingual Family Visitor Guide 9 9 10 10 $99,350 $13,978 $37,492 $54,574 $1,395,695 Land Appropriation Historic Land Acquisition  Land Appropriation Total Department Office of Real Estate Services Amount $9,595,685 $9,595,685 Total Requirements $ 16,079,216 C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 11 Live Music Fund C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 12 FY21-22 Budget – Key Dates • May 7: Department Budgets Due To The Budget Office • July 9: Present the Proposed FY21‐22 Budget To City Council • July 22: First Budget Hearing • July 27: City Council Budget Work Session • July 29: Second Budget Hearing • Aug. 3: City Council Budget Work Session • Aug. 11: Tax Rate Hearing And Budget Adoption C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 13 Building an Equitable Cultural  Funding Review: Arts • Heritage • Music Economic Development Department Priority Given To • Proposals that directly enhance cultural experiences for tourists and convention delegates, including projects that highlight underrepresented histories and narratives. • Individuals and organizations from the Black/African American, Native American, Asian, Hispanic/Latino, Middle Eastern, Pacific Islander, LGBTQIA+ and Disability communities and other historically under- represented and under-served communities. • Sustaining and growing Austin’s cultural infrastructure so that all may share in the economic and employment benefits of the heritage preservation and creative sectors. CITY OF AUSTIN EQUITY STATEMENT: Racial equity is the condition when race no longer predicts a person's quality of life outcomes in our community. The City recognizes that race is the primary determinant of social equity and therefore we begin the journey toward social equity with this definition. The City of Austin recognizes historical and structural disparities and a need for alleviation of these wrongs by critically transforming its institutions and creating a culture of equity. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 15 HERITAGE TOURISM DIVISION T O P R O M O T E T O U R I S M T H R O U G H T H E P R E S E R VAT I O N , R E S T O R AT I O N O F H I S T O R I C B U I L D I N G S , O R P L A N N I N G , E D U C AT I O N A L A N D M A R K E T I N G P R O J E C T S T I E D T O A H I S T O R I C B U I L D I N G , S I T E O R D I S T R I C T. Heritage Preservation Grant • Capital (Bricks‐and‐Mortar Construction) • Planning, Educational, and Marketing C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 16 CULTURAL ARTS DIVISION T H E S E P R O G R A M S S U P P O R T E F F O R T S T O M A R K E T A U S T I N A R T S & C U L T U R E T O T O U R I S T S A N D C O N V E N T I O N D E L E G AT E S . O U R P R O G R A M I N V E S T M E N T S W I L L N U R T U R E , S U S TA I N , A N D G R O W A U S T I N ’ S C U L T U R A L E C O N O M Y F O R T H E B E N E F I T O F T H E C I T Y A N D T O U R I S T S . Art in Public Places Program Cultural Funding Program • Temporary Art Program  (TEMPO) • Nexus • Elevate • Thrive C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 17 MUSIC & ENTERTAINMENT DIVISION T H E L I V E M U S I C F U N D, E S TA B L I S H E D BY C I T Y O R D I N A N C E N O. 2 0 1 9 0 9 1 9 - 1 4 9 O N S E P T E M B E R 1 9 , 2 0 1 9 , I S B A S E D O N R E C O M M E N D AT I O N S F R O M 2 0 1 7 ’ S V I S I TO R TA S K F O R C E ' S F I N A L R E P O RT. Live Music Fund Event Program • 2021 Inaugural Music & Entertainment Cultural Funding Program • The Live Music Fund Event Program supports Austin’s professional  music businesses/organizations and musicians/bands that produce and  promote live or virtual shows that can be marketed to local audiences,  potential tourists, and conventions delegates. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 18 Questions? C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 19