Visit Austin Marketing Activites — original pdf

Backup

Fiscal Year FY19/20 - FY20/21 to-date Tourism Commission Request (draft agenda langauge from 12/14/2020) Visit Austin report funds dedicated to tourism promotion that have been used to sponsor or otherwise pay musicians and/or other artists and creative productions. Visit Austin Response Visit Austin does not provide sponsorship to musicians or artists/creatives. As marketing programs and campaigns are developed to promote the destination to potential visitors and meeting professionals, local destination assets (musicians, makers, chefs, artists, photographers,videographers, writers, influencers, etc,) are sometimes engaged to support sales and marketing activities. Assets outlined below. Marketing Campaign/Activity Production / Photographers Writers Music Music Performance Licensing Video Edit Influencers / Local Talent Total Estimated Spend $3,581 X $14,553 X X X X X X X X Promotional Video Content Destination Promotional Video Refresh Best Seat in the House Service Industry Video Series (2 teasers, 8 episodes) Vibrant City (Mural Promotional Video + AR Filters) Convention Sales Drone Video Small Business Season Campaign 15 Seconds in Austin Pre-roll Video Destination Content Creation Content Development (website, blogs, insider guide, social media, etc.) Social Media Marketing Campaigns Influencer Campaign 3D Portrait Promotional Series (featuring musicians & other local creatives) Virtual Convention Promotion ASAE Virtual Conference Promotion (Best Seat rebroadcast) IMEX Virtual Conference Promotion (Best Seat rebroadcast) NCBMP Virtual Conference Promotion PCMA Foundation Virtual Event PCMA Virtual Conference Promotion IAEE Virtual Conference Virtual Destination Campaigns Best Seat in the House Live Music Edition - Episode 1 Willie Nelson Tribute Best Seat in the House Live Music Edition - Episode 2 Daniel Johnston Tribute Best Seat in the House Live Music Edition - Episode 3 Tribute to Austin's Black Music Legacy National Travel and Tourism Week Virtual Travel Trade/Tourism Trainings Virtual Vacations Webinar Brand USA Mexico trade training Canada Trade Webinar Beds Online Webinar Travel Texas Mexico Trade training Convention Services Convention Services Commitments International and other Marketing Activities Americana Fest - UK Paste Studio NYC Song Confessional Content Song Confessional @ PCMA Hosted Meetings 2019 Annual Meeting 2020 Virtual Annual Meeting Sales Missions & Customer Events Hire Austin Musician Program: X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X $34,140 $4,678 $5,031 $3,000 $31,652 $10,000 $5,178 $5,371 $1,500 $3,050 $1,500 $6,000 $300 $800 $800 $5,100 $600 $250 $200 $150 $200 $200 $13,300 $1,000 $1,000 $10,175 $6,800 $11,607 $8,550 In addition to servicing Visit Austin’s sales, services and marketing needs, the Austin Music Office also services third party event and meeting planners to coorindate and confirm bookings through the Hire an Austin Musician Program. TOTAL $190,265