Tourism CommissionAug. 10, 2020

Economic Development Department, August 10, 2020 Presentation — original pdf

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E C O N O M I C D E V E L O P M E N T D E PA R T M E N T Overview FY20 Hotel Occupancy Tax Funded Programs August 10, 2020 Economic Development Department The Economic Development Department’s mission is to develop and lead innovative programs that increase the prosperity of Austinites, businesses, and diverse neighborhoods, creating a cultural and economic environment that enhances the vitality of the community. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 2 Hotel Occupancy Tax – Supported Divisions • Cultural Arts • Heritage Tourism • Music & Entertainment C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 3 Historic Preservation Fund & Heritage Grant Overview Melissa Alvarado Manager, Heritage Tourism Division C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 4 Historic Preservation Fund C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 5 Heritage Grant Timeline/Background March 2020 Heritage Grant Launch May – July 2020 Virtual Outreach & Engagement Aug 2020 Review Panels Sept 2020 Council Review Oct 2020 Awards Announced Outreach & Engagement August 24, 2020 Heritage Grant recommendations will be provided to the Tourism Commission Virtual Information Sessions Virtual Open Office House One-On-One Technical Assistance Newsletters Email Campaigns Social Media Campaigns Radio Promotions C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 6 Heritage Grant Program Updates Initial Applicant Stats 24 Total applications submitted • • • $2.6M requested 29% ALANA Peer Review Panels Ongoing 18 Nonprofit applicants 6 Commercial applicants 9 Heritage Capital Projects 15 Site-specific Heritage Tourism Projects C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 7 Heritage Grant Scoring Criteria C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 8 Heritage Grant Scoring Criteria • Expand eligible criteria: Preservation of Historic Interiors • Wayfinding Scope of Work • Work with stakeholders to develop and execute expanded Heritage Tourism Plan scope and strategies together with Music & Entertainment and Cultural Arts C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 9 Live Music Fund Overview Erica Shamaly Manager, Music and Entertainment Division C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 10 Live Music Fund • The City Council established the Live Music Fund via Ordinance No. 20190919-149 on September 19, 2019. C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 11 Live Music Fund – Timeline November 2019: • Music Commission established the Live Music Fund Working Group, which includes Music Commissioners and representatives of Austin’s Music community February–April 2020: • Live Music Fund Working Group meetings May–August 2020: • Special Called Music Commission meetings to revisit equity goals and to align efforts with Cultural Arts and Heritage Tourism C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 12 Live Music Fund – Timeline August–October 2020: • Guideline and process development with equity consultant, Cultural Arts and Heritage Tourism Staff, and Music and Arts Commissions Fall/Winter 2020: • Staff Recommendations to Mayor and City Council on guidelines and process Spring 2021: • Live Music Fund application announced C I T Y O F A U S T I N E C O N O M I C D E V E L O P M E N T 13 E C O N O M I C D E V E L O P M E N T D E PA R T M E N T Overview FY20 Hotel Occupancy Tax Funded Programs Questions?