REGULAR MEETING of the TOURISM COMMISSION BOARD WEDNESDAY, MARCH 11, 2026, AT 2:30 P.M. CITY HALL, COUNCIL CHAMBERS ROOM 1001 300 W. 2ND STREET AUSTIN, TEXAS Some members of the Tourism Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, contact Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT COMMISSIONERS: Ed Bailey, Chair, D5 Greg Chanon, D2 Francisco “Cisco” Gamez, D1 Stefani Mathis, D8 Dani Pruitt, D3 District 9 (vacant) Cristina Masters, Vice Chair, D10 Bishop Chappell, D6 Sophia Gonzalez, D4 Anna Panossian, Mayoral District 7 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first [10] speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Special Called Meeting on February 9, 2026 DISCUSSION ITEMS 2. Presentation by The Paramount Theatre regarding the Renovation & Heritage Grant Update on the facility closure, key improvements to the historic venue, and a review of how Heritage Preservation Grant funds were utilized. Presentation by Jim Ritts, CEO. DISCUSSION ITEMS 3. Presentation by Austin’s Arts, Culture, Music, and Entertainment (ACME) Department, regarding an Overview and Updates. Presentation by Angela Means, Director. STAFF BRIEFINGS 4. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy filled, deadlines, resources, and updates. WORKING GROUP UPDATE 5. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance, please contact the Liaison or TTY users’ route through 711. A person may request language access accommodations no later than 48 hours before the scheduled meeting. Please call or email Felicia or Burleson felicia.burleson@austintexas.gov to request service or for additional information. at Austin Convention Center Department, 978-1325 (512) at For more information on …
Overview & Updates Austin Arts, Culture, Music, and Entertainment March 11, 2026 Our Purpose ACME was created in February 2025 to unify and strengthen Austin’s Arts, Culture, Music, and Entertainment ecosystem. Align funding, facilities, programming, and economic impact. Increase transparency and accountability Position Austin as a global cultural and arts capital 3 Our Structure ACME’s Executive Leadership Team Org Chart 5 Our 2025 Accomplishments ACME Year One Foundation: What We Accomplished Theme: Stabilize → Listen → Build Department Formation & Organizational Alignment Unified Five Legacy Divisions Launched The Creative Reset (TCR): Our Strategic Planning Process Strengthened Cross- Department Partnerships Initiated New Funding Framework Realigned Based on What We Heard 7 Our 2025 Goals The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Goal: Operational Excellence + Public Trust Phase 1 Phase 2 Phase 3 Phase 4 Funding Programs & *Art in Public Places Resolution Cultural Facilities & Museums Special Events & Alternative Funding Framework Strategic Plan In 2026, ACME will publish its first Strategic Plan 9 Our Work Ahead The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 1: Funding Programs April 2025 • Conducted Outreach & Engagement • Collected Community Feedback June 2025 • Performed Internal Assessments • Analyzed Feedback July 2025 • Drafted New Guidelines • Conducted Roadshow to gain additional feedback September 2025 • Incorporated Feedback • Finalized Guidelines & Application Process October 2025 • Staff & Program Realignment • Launched ACME Funding Programs Completed December 2025 – March 2026 • Completing first Funding Cycle • Evaluation, Review and Adjustments • Wraparound Services 11 The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 2: Cultural Facilities & Museums October- December 2025 • Conducted Outreach & Engagement • Collected Community Feedback January 2026 • Performed Internal Assessments • Analyzed Feedback February-March 2026 • Finalized Preliminary Data • Share with ACME Staff & City Leadership April 2026 • Publish “What Did We Miss?” • Gather Feedback at Boards, Commissions & Community Groups July 2026 • Incorporate Feedback • Finalize Executive Report August 2026 • Publish Final Report Completed 12 The Creative Reset Launched in April 2025, it is a multi-phase, community- driven, strategic, and transformative process. Phase 3: Special Events & Alternative Funding Framework Initiation Planning Execution Performance Monitoring Project …
