REGULAR MEETING of the TOURISM COMMISSION BOARD June 11, 2025, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 District 1 (vacant) District 3 (vacant) Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) Dan Webb, D7 Cristina Masters, D10 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES 1. Approve the minutes of the Tourism Commission Board Regular Meeting on May 14, 2025. STAFF BRIEFINGS 2. Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board recent vacancy, deadlines, resources, and updates. DISCUSSION ITEMS 3. 4. 5. Presentation by Glen Alan Phillips, CEO of Austin Rodeo to discuss the economic impact of the organization on Tourism and the Hotel Occupancy Tax. Presentation by John Villarreal, Community Liaison & Director of Government Relations of Circuit of the Americas to discuss the economic impact of the organization on Tourism and the Hotel Occupancy Tax. Presentation by Micah Andress, President of Austin Pride to discuss the economic impact of the organization on Tourism and the Hotel Occupancy Tax. DISCUSSION AND ACTION ITEMS 6. 7. 8. Review and approval of the Annual Internal Review Report. Discussion and possible action to set road map for 2025 Tourism Commission Meetings. Discussion about Tourism Commission Board vacancies WORKING GROUP/COMMITTEE UPDATES 9. 10. Update from the AISD Facilities Working Group on new agenda reports regarding the main focus of the working group and efforts for recommendations. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of …
WORKING DOCUMENT: Tourism Commission Road Map July 2025 – December 2025 Agenda Topics, Potential Speakers & Community Presenters Note: All meetings take place on Wednesdays from 2:30pm-4:30pm in City Council Chambers (unless modified by venue availability) 1. 2. 3. 4. 5. 6. July 9, 2025 – Festivals, Food & Fun August 2025 – Proposed: No Meeting September 10, 2025 – Museums & Tourism October 8, 2025 – Historic Preservation & Tourism November 12, 2025 – Tourism Snapshot – Where we are and where we’re going December 10, 2025 – Tourism Commission Work Session
Annual Internal Review 7/1/2024 to 6/30/2025 Austin Tourism Commission The Austin Tourism Commission mission statement is: "to provide expertise and recommendations to the city council concerning hotel occupancy tax revenue collected by the city and issues related to and that promote tourism" In the past year, the Austin Tourism Commission, has sought to establish stability as a concerted voice for tourism in the city by inviting and elevating various speakers to provide insights into the interworking’s of: a. HOT tax funding, including the City of Austin and the State of Texas; b. The Tourism Public Improvement District in addressing the needs of tourism in Austin; c. Arts and culture funds as allocated through HOT tax funding, and the efficacy of these program funds; d. The efficiency and recommendations for improvement of short-term rental (STR) regulation in Austin to aid in increasing HOT tax revenue collection, including a recommendation to City Council with a series of suggestions to improve existing enforcement of unregulated short-term rentals in Austin – this year, the Commission continued its partnership with the Mayor’s office and Council leading to significant changes in STR rental regulation; e. Strategies to promote historic preservation and heritage in Austin to the benefit of tourism in Austin, also reflected by the Commission’s endorsement of the Equity-Based Preservation Plan; f. Strategies to promote cultural heritage districts in Austin, including that of the Red River Cultural District for which the Commission passed a recommendation to fully fund the District; g. Strategies to promote cultural venues, such as the Doherty Arts Center Project for the betterment of the local tourism economy, including a recommendation to Council to continue with funding the Doherty Arts Center Project; h. Strategies to promote library and cultural institutions for tourism, such as the Austin History Center and the Umlauf Museum and Sculpture Garden through presentations from various cultural institutions; i. Strategies to promote clean air in Austin bars and tourism venues through presentations from the Austin Public Health Department and the American Heart Association regarding the dangers of vaping in addition to smoking; j. Strategies to track and promote tourism more broadly in Austin, including outlook presentations from Visit Austin and the Tourism Director of the Office of the Governor of Texas; k. The Austin Convention Center Department on the Austin Convention Center Project; l. Strategies to connect infrastructure projects for the betterment of tourism outcomes, including Austin Bergstrom International …
2024 F1 USGP ECONOMIC IMPACT 2024 Total Estimated Impacts to Texas It is estimated, based on the online attendee survey that was administered immediately following the 2023 F1 USGP event, that OOS attendees will directly spend over $472.6 million in Texas because of the 2024 F1 USGP at Circuit of the Americas. To capture this spending data, survey respondents were asked questions about their spending on various spending categories, such as hotel rentals, car rentals, food and beverage spending, retail shopping, entertainment spending, etc. As seen in Table 7, the total spending at the event, including indirect and induced effects, should be close to $1.134 billion. 2024 F1 USGP Estimated Total Expenditures Direct Expenditures Indirect Expenditures Induced Expenditures Total Expenditures Sales & Use* $316,015,332 $209,267,534 $294,145,720 $819,428,586 Rental Car Hotel Title 5, ABC Mixed Beverage Total $11,817,922 $67,741,426 $38,482,192 $38,567,513 $2,755,399 $22,461,933 $16,056,756 $16,125,269 $4,608,510 $36,183,886 $30,217,030 $30,335,820 $19,181,831 $126,387,246 $84,755,978 $85,028,603 $472,624,384 $266,666,892 $395,490,967 $1,134,782,244 Table 7: Estimated direct, indirect and induced expenditures used to estimate incremental tax receipt increases due to 2024 event Sources: AE, COTA, IMPLAN * - Excludes airfare expenditures 2024 F1 US Grand Prix Economic Impact: MERP | 8 Concerts 1,247 COTA Operations 9,580 X Games 2,252 MotoGP 5,692 $148.9 IN TAX IMPACTS 2.6 MILLION HOTEL STAYS FORMULA 1 TOTAL ATTENDANCE Formula 1 59,047 83,187 Full-Time Equivalent Jobs Created or Supported 1.1 Million F1 Attendees 719,191 Came from Outside of Texas 150,000 100,000 50,000 0 Questions? John.Villarreal@thecircuit.com https://circuitoftheamericas.com/
Established 1938 501 (c)(3) Non-Profit Our Mission is to grow the next generation of Texas Kids • Over 1,000 Volunteers Serve on 30 Committees • March Events: • Cowboy Breakfast – The Long Center • BBQ Austin – Travis County Expo Center • Fair & Rodeo – Travis County Expo Center • Austin’s Largest Carnival Rapid Growth (Post Pandemic) 2025: 500,730 2024: 473,030 2023: 468,111 2022: 455,758 2021: Covid 2020: Covid 2019: 289,878 2018: 275,212 Attendees • All Fifty States • District of Columbia (Washington, DC) • Territory of Puerto Rico • Over 15 Foreign Countries • 95% of 254 Counties in Texas 99,000 38,100 11,400 10,100 4,320 113,418 15 PERFORMANCES Broadcasted/streamed across Cowboy Channel’s platforms *As of May 1, 2025 Professional Rodeo • Top Ten: Professional Cowboys Rodeo Association and Women’s Professional Rodeo Association • Televised on the Cowboy Channel Economic Impact • Economic Impact Study is Outdated, we will be conducting a new study, Fall 2025
