Tourism Commission - Feb. 12, 2025

Tourism Commission Regular Meeting of the Tourism Commission - February 12, 2025 will be a Hybrid Meeting

Agenda original pdf

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1. REGULAR MEETING of the TOURISM COMMISSION BOARD February 12, 2025, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) John Riedie, D7 District 10 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on December 11, 2024. 3. 4. 5. 6. 7. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Burleson, regarding the vacancy and updates for commission board. Presentation by Tom Noonan, President & CEO, Visit Austin regarding the outlook for Tourism in Austin in 2025. Presentation by Tim Fennell, the Tourism Director of the Office of the Governor of Texas, Travel Texas regarding the outlook for Tourism in Texas and its implications for Austin in 2025. Discussion on attributes for new Tourism Commission appointees and strategies for their approval. DISCUSSION AND ACTION ITEMS Discussion and possible action to set road map for 2025 Tourism Commission Meeting. WORKING GROUP/COMMITTEE UPDATES Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call Felicia Ojeda at Austin Convention Center …

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Tourism Commission Presentation_Visit Austin original pdf

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Tourism Commission Board Meeting Feb. 12, 2025 Austin Tourism Public Improvement District ● 2% assessment fee on taxable hotel room nights for hotels with 100+ rooms ● Funding will allow for enhanced incentives for groups events at the Austin Convention Center and Palmer Events Center, as well as incentivizing in-house hotel groups. ● Allows for increased sales, marketing, advertising and research activities. ● Estimated $30 million in total collections in ● Collections begin April 1, 2025 and first payment expected in first full year August 2025 ● Working on obtaining a line of credit in advance to support initiatives before collections begin TPID Founding Board Alison Berg General Manager AT&T Conference Center Scott Blalock Vice Chair VP/ General Manager JW Marriott Austin Joe Bolash General Manager Hilton Austin Mike Culver General Manager Fairmont Austin Jeff Donahoe Board Chair General Manager Hyatt Regency Austin Rob Gillette General Manager Renaissance Austin Hotel Elizabeth Jackson Area General Manager Hampton Inn South Corynn Hansen General Manager Hampton Inn & Suites Downtown Santosh Khanjee Principal Aiden Austin City Hotel Joanna McCreary General Manager W Austin Joseph Pagone Regional Vice President Westin Domain Neal Patel Owner Extended Stay America - North Central Andy Patel Board Secretary Owner Aloft Austin NW Ex Officio Denise Eisman President Austin Hotel & Lodging Association Tom Noonan President & CEO Visit Austin Paul Barnes Deputy Director Austin Convention Center Visitor Center: Phillips Building 103-105 5th Street SAVE THE DATE Tuesday, March 11th Join us for a grand opening event at the new Austin Visitor Center location 4:00pm - 7:00pm 103 E. Fifth St. Austin, TX 78701 SALES & SERVICES Steve Genovesi, Executive Vice President VISIT AUSTIN EXECUTIVE COMMITTEE (13) members make up the Visit Austin Executive Committee, a subcommittee of the Board who meet prior to the quarterly meetings to review/approve business activities and action items going before the Board. Skeeter Miller Immediate Past Chair Owner, The County Line, Inc Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Greg Chanon Secretary Attorney, Chanon Law Jennifer Currier, General Manager, Sonesta Select Austin North Rob Gillette Chairman General Manager, Renaissance Austin Hotel Cindy Lo President & Event Strategist, RED VELVET Tom Noonan CEO, Visit Austin Vijay Patel Humble Origins Hospitality Management Andy Loughnane President, Austin FC Joanna McCreary General Manager, W Austin Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Trisha Tatro Director, Austin Convention Center …

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Travel Texas Program Overview_Austin Tourism Commission original pdf

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————[ Austin Tourism Commission, 2/12/25 ]———— Mission Statement Travel Texas’ mission is to enhance and extend local economic development efforts by marketing Texas as a premier travel destination in out-of-state domestic and international markets, generating non-Texan travel to the state, thereby creating revenue and jobs. 2 Travel Texas • Travel Texas is the only entity responsible for tourism promotion to non-Texans. • Major activities performed under the program include advertising, public relations and marketing in domestic and international markets. • Travel research is conducted to provide a foundation to inform and direct the program’s tourism activities and encourage tourism development. 3 Return on Investment State taxes generated by influenced travel from outside the state were estimated at $246 million in FY24 – an increase of 16% over the prior year. I S N O L L M I 4 Halo Effect of Tourism Promotion Travel promotion helps to educate, inspire and ultimately influence travel while also improving perceptions of the state as a good place to: • Relocate a business • Start a career • Start a business • Live and play • Attend college 5 6 Tourism Memorandum of Understanding (MOU) 7 Research & Development Texas Travel Industry Research Detailed industry research reports for travel and tourism in Texas by calendar year are available on request. • Economic Impact of Travel on Texas • Texas Domestic Visitor Profiles – Statewide and Regional • Texas International Visitors Report 9 Interactive Economic Impact Website Local estimates are available to assist travel industry partners with developing tourism. • Regional (tourism regions, heritage trails, MSA’s) • Legislative district • All 254 Counties • 300+ Cities 10 Texas Tourism Regions – Hill Country (2023, YOY) Travel Spending Employment Earnings Tax Revenue $12.3B up 1.2% 103.6K up 6.8% $4.6B up 10.6% $1.2B up 2.9% 11 Direct Travel Spending In 2023, spending by travelers to and within Texas was estimated at $94.8 billion. This spending generated an economic impact of $193.8 billion supporting 1.3 million Texas jobs. s n o i l l i B $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $- 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Current Dollars Inflation Adjusted (2023) Source: Dean Runyan Associates 12 Spending by Commodity (2023, 2022) Travel spending impacts many sectors of the economy with the largest commodity categories being food service, accommodations, local transportation and gasoline. Food Service Accommodations …

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Tourism Commission Presentation_Visit Austin_Revised original pdf

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Tourism Commission Board Meeting Feb. 12, 2025 Visit Austin Boards ● Visit Austin Board of Directors ● Visit Austin Executive Committee ● Visit Austin Sports Commission Board of Directors ● Visit Austin Foundation Board of Directors ● Austin Tourism Public Improvement District Board Each Board meets quarterly to review business activities. R E T S O R D R A O B N T S U A T S V I I I Elizabeth Alderson Austin Detours Rob Gillette General Manager, Renaissance Austin Hotel Vijay Patel Humble Origins Hospitality Management Monica Andry President/CEO, Greater Austin Hispanic Chamber of Commerce Ghizlane Badawi CEO, Austin-Bergstrom International Airport Dianne Bangle CEO, Real Estate Council of Austin Will Bridges Antone’s Nightclub T.C. Broadnax City Manager, City of Austin Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Tina Cannon Executive Director, Austin LGBT Chamber of Commerce Greg Chanon Attorney, Chanon Law Jennifer Currier General Manager, Sonesta Select Austin North Mark Duval President & CEO, Greater Austin Asian Chamber of Commerce Jeremy Martin CEO, Austin Chamber of Commerce Nate Hardesty General Manager, THOMPSON AUSTIN| tommie Austin Tam Hawkins President & CEO, Greater Austin Black Chamber of Commerce Cindy Lo President & Event Strategist, RED VELVET | Strong Events Andy Loughnane President, Austin FC Beverly Magee General Manager, Four Seasons Austin David Masters Four Blue Plans, LLC Joanna McCreary General Manager, W Austin Skeeter Miller Owner, The County Line, Inc Tom Noonan CEO, Visit Austin Dewitt "De" Peart President & CEO, Downtown Austin Alliance Zo Qadri Council Member, District 9, City of Austin Jim Ritts CEO & Executive Director, Austin Theatre Alliance Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Steven Stout Executive Director, TSAE Trisha Tatro Director, Austin Convention Center Jordan Uppleger VP of Tournament Business, PGA TOUR Dottie Watkins President & CEO, CapMetro Kirk Watson Mayor, City of Austin VISIT AUSTIN EXECUTIVE COMMITTEE (13) members make up the Visit Austin Executive Committee, a subcommittee of the Board who meet prior to the quarterly meetings to review/approve business activities and action items going before the Board. Skeeter Miller Immediate Past Chair Owner, The County Line, Inc Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Greg Chanon Secretary Attorney, Chanon Law Jennifer Currier, General Manager, Sonesta Select Austin North Rob Gillette Chairman General Manager, Renaissance Austin Hotel Cindy Lo President & Event Strategist, RED VELVET …

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