1. REGULAR MEETING of the TOURISM COMMISSION BOARD August 17, 2022 at 3pm Austin Energy HQ Mueller Assembly Rm 1111a/b 4815 Mueller Blvd. Austin, Texas 78723 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Alta Alexander Ed Bailey John Riedie Daniel Ronan Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on July 20, 2022. 2. 3. 4. 5. 6. DISCUSSION ITEMS Discussion regarding convention center expansions by Tom Hazinski, HVS Consultant and Katy Zamesnik, Austin Convention Center Department Chief Administrative Officer DISCUSSION AND ACTION ITEMS Discussion and possible action on Annual Internal Review and Report Discussion and possible action on Downtown Commission Recommendation 20220420- 2(d) on Convention Center Expansion adopted by the Downtown Commission on April 20, 2022 WORKING GROUP/COMMITTEE UPDATES Updates from the Parks and Environment Working Group Updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please at felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
Presentation to the Tourism Commission Austin, Texas August 17, 2021 Thomas Hazinski, MPP HVS Convention, Sports & Entertainment Facilities Consulting Table of Contents 1. Introduction 2. Expansion Study– Scope & Methodology 3. Industry Trends and Impact of COVID 4. Economic Impact 5. Q&A Expansion Study – Scope & Methodology Role of HVS – Expert and independent third-party research and analysis Scope of Services EXPANSION STUDY • Site visit • Analysis of future bookings • Development plan reviews • Comparable venue research • Economic and demographic analysis • COVID-19 impact analysis • Review and analysis of historic event • Demand and financial forecasts data and financial statements • Economic impact analysis • Event planner survey and interviews Industry Trends and Recovery from COVID Current state of the convention industry as it recovers from COVID-19 closures Recent Industry Surveys Source: Access Intelligence Research & Consulting Average 2022 YTD In-Person Attendance Recovery vs. 2019Convention Center Manager Survey (YTD June)71%Event Producer Survey (YTD May)68%Association conferences and convention have the best outlook for "normal" growthAre convention centers offering higher space rental discounts?No62%Yes38%Is inflation an issue?No42%Yes58%When do you anticipate full recovery to 2019 levels? Estimated to fully recover in 18 to 24 months Economic Impact Spending and Job Estimates A typical approach designed to measure return on investment https://www.hvs.com/article/9384-quieting-the-noise-in-economic-impact-estimates Summary of Impact Analysis Total annual spending under two redevelopment scenarios $0$100$200$300$400$500$600$700$800One-PhaseNo Construction$0$100$200$300$400$500$600$700$800Two-PhaseNo Construction Estimated Return on Investment Cumulative spending impact per dollar of investment (capital costs, operating loss, & capital maintenance) $0.00$1.00$2.00$3.00$4.00$5.00$6.00$7.00$8.00202420252026202720282029203020312032203320342035203620372038Two-Phase ExpansionOne-Phase Expansion ACC Impact on Downtown Hotels A statistical analysis using a “Difference of Means Test” O y (2015–2019)On Event Days (n=862)84.1%On Non-Event Days (n= 964)72.1%Difference12.1%Av ly R R (2015–2019)On Event Days (n=862)$253.91On Non-Event Days (n= 964)$216.64Difference$37.27 Estimate Annual Room Revenue Impact (2019) Estimated $58.2 million annual room revenue impact in 2019 dollars Occupancy Impact ADR Impact ParameterValueTotal Available Room Nights5,868Difference in Occupancyx12%Change in Occupied Rooms708Non-Event Day ADRx$217Annual ACC Event Daysx172Annual Incremental Rooms Revenue*$26,437* (thousands $)ParameterValueOccupancy84%Total Available Room Nightsx5,868Occupied Room Nights4,938Difference in ADRx$37Annual ACC Event Daysx172Annual Incremental Rooms Revenue*$31,728* (thousands $) The Value of Hard Infrastructure A highway has value because it creates transportation efficiency Convention Centers as Social Infrastructure A forum for the exchange of information, a center of commerce, and foster social interactions. Ancient Agora of Athens Asilomar Conferences - 1974 and 1975 An example of profound and lasting economic and social impact Asilomar Conference Center, Monterey California Who Reaps Social Benefits …
