1. REGULAR MEETING of the TOURISM COMMISSION BOARD July 20, 2022 at 3pm City Hall Council Chambers Room 1001 301 W. Second St. Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Rachel Magee, Chair Alta Alexander Ed Bailey John Riedie Daniel Ronan Mayoral Vacant AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL Ken Smith, Vice Chair Greg Chanon Bill Bunch Lois Rodriguez Mike Cannatti The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on June 15, 2022. DISCUSSION ITEMS 2. DISCUSSION AND ACTION ITEMS Presentation by Professor Heywood Sanders regarding convention center expansions. Discussion and possible action on Annual Internal Review and Report 3. WORKING GROUP/COMMITTEE UPDATES 4. 5. Updates from the Parks and Environment Working Group Updates from the TPID Working Group FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. at Please felicia.ojeda@austintexas.gov, for additional information; TTY users route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. at Austin Convention Center Department, Felicia Ojeda call
HVS MARKET ANALYSIS FOR EXPANDED AUSTIN CONVENTION CENTER Comparative Examples Austin Convention Center EXPANSION STUDY AUSTIN, TEXAS SUBMITTED TO: EXISTIN G Mrs. Trisha Tatro Austin Convention Center 500 East Cesar Chavez Street Austin, Texas 78701 Trisha.Tatro@austintexas.gov +1 (512) 404-4000 HVS Convention, Sports & Entertainment PREPARED BY: Facilities Consulting 205 West Randolph Suite 1650 Chicago, Illinois 60606 +1 (312) 587-9900 June 10, 2020 Convention, Sports & Entertainment Facilities Consulting Chicago, Illinois Demand History The ACC provided HVS with a summary of the number of events and corresponding total attendance that occurred at the facility from 2015 through 2019. The following figure presents the event and attendance history at the ACC for the past five years. FIGURE 1-4 SUMMARY OF DEMAND HISTORY 2015 2016 2017 2018 2019 Event Conventions Tra des hows Cons umer Shows Conferences Ba nquets Meeti ng Sports Concerts & Enterta i nment Other South by Southwes t Total Estimated Attendees Conventions Tra des hows Cons umer Shows Conferences Ba nquets Meeti ng Sports Concerts & Enterta i nment Other South by Southwes t Total 37 2 11 12 7 31 8 1 3 1 113 130,329 1,700 86,063 23,854 12,250 14,225 33,500 900 35 105,000 407,856 38 1 9 11 5 18 4 3 na 1 90 174,600 10,000 45,100 12,875 3,280 8,330 22,700 2,850 na 150,000 429,735 Source: ACC 42 3 16 11 9 25 5 1 2 1 115 186,480 3,200 132,600 17,275 5,775 15,165 29,100 2,500 30 150,000 542,125 36 1 11 12 7 15 3 2 3 1 91 216,500 1,500 80,700 23,400 5,275 7,800 18,000 4,600 32 200,000 557,807 38 1 11 10 6 26 3 1 2 1 99 156,750 1,200 84,700 13,000 8,730 10,913 4,300 1,000 15 200,300 480,908 The ACC hosted between 90 and 115 events per year since 2015. Most events are conventions or meetings, but the ACC also hosts a significant number of conferences and consumer shows. Attendance peaked in 2018 at approximately 560,000 attendees. Although the number of annual events increased from 2018 to 2019, attendance decreased because the average event size was smaller. This change reflects the periodic nature of booking patterns rather than a trend. In any given year, the booking of one or two events with high attendance can cause large swings in annual attendance levels. June 10, 2020 Austin Convention Center 1-13 Introduction Convention, Sports & Entertainment Facilities Consulting Chicago, Illinois Demand Projections …
AUSTIN CONVENTION CENTER EXPANSION: PROMISES AND PERFORMANCE HEYWOOD SANDERS UNIVERSITY OF TEXAS AT SAN ANTONIO C.H. JOHNSON CONSULTING, INC. Experts In Convention , Sport and Real Estate Consulting the obstacles to future growth in Austin's Convention Center business have continued to mount. Table 2-1 summarizes the major reasons for lost business. The reasons are distributed by the number of room nights lost. Table 2-1 Reasons for Lost Business Primary Reason Facility dates unavailable Inadequate meeting space Lack of large hotel Room rates Political Large room block not available Location No response from hotels Meeting canceled Other reasons Room Nights Lost % of Total 69,820 31,045 28,155 25,133 11,874 11, 130 11,002 9,625 9,175 33,488 29% 13% 12% 10% 5% 5% 5% 4% 4% 14% Source :Austin Convention and Visitor's Bureau Meeting planners reported the lack of available facility dates more than any other reason for not using the Convention Center. The lack of available dates stems from the size of the facility, which prevents the occurrence of simultaneous events. Lack of adequate meeting space was the second most frequently cited problem. The availability of hotel rooms at reasonable rates is also important. Hotel-related factors (four categories in total) account for over 31 percent of the lost business . Additional hotel supply and greater cooperation from tl1e existing hotel community are essential if the city is to realize its meeting market potential. The current convention center is too small to accommodate Austin's pot ential demand . Center management is now facing severe problems in its attempts to retain a number of annual repeating events . Many national rotating events that previously came to Austin and liked the community cannot return because they are now too large for the facility . Many state events have also outgrown the facility. The chart below shows potential scenarios for exhibit-hall occupancy under three potential growth rates (2, 4, and 6 percent) . Exhibit-hall occupancy is the number of days an exhibition hall is rented (including move-in and move- OUt days) divided by the number of days in the year. The following chart h 'b ' t hall occupancy and potential future occupancy under a displays recent ex 1 1 - range of growth rates. I nnn R;innP. StriltP.nV• Austin r.nnv11ntinn r.,mtDr C.ortil\t'l ? _ 0!'!1"o ,:; C.H. JOHNSON CONSULTING, INC. Experts In Convention , Sport and Real Estate Consulting the obstacles to future growth in …
TOURISM COMMISSION MEETING MINUTES (20, JULY 2022) TOURISM COMMISSION REGULAR MEETING MINUTES 20, JULY 2022 The TOURISM COMMISSION convened in a REGULAR meeting on 20, JULY 2022, at 301 W. SECOND ST. In Austin, Texas. Chair MAGEE called the TOURISM COMMISSION Meeting to order at 3:04 p.m. Board Members/Commissioners in Attendance: Chair Rachel Magee, Vice Chair Ken Smith, Commissioners Ed Bailey, Bill Bunch, Mike Cannatti, Greg Chanon, John Riedie, Daniel Ronan Board Members/Commissioners in Attendance Remotely: Commissioners Alta Alexander and Lois Rodriguez PUBLIC COMMUNICATION: GENERAL No public communications DISCUSSION ITEMS variety of items 1. APPROVAL OF MINUTES Presentation by Professor Heywood Sanders regarding convention center expansions 2. Approve the minutes of the TOURISM COMMISSION REGULAR MEETING on JUNE 15, 2022. The minutes for the regular meeting of 6/15/2022 were approved with the following amendments on Commissioner Chanon’s motion, VICE CHAIR SMITH second on a 7-1 vote. Commissioner Cannatti abstained off the dais of absent. The amendments were: correcting Chair Magee as present for the votes 1 TOURISM COMMISSION MEETING MINUTES DISCUSSION AND ACTION ITEMS a variety of items 3. Discussion and possible action on Annual Internal Review and Report (20, JULY 2022) The motion to postpone until next meeting due to remaining time for the scheduled meeting was approved on Chair Magee’s motion, Vice Chair Smith second on a unanimous vote. No Update from the Parks and Environment Working Group No Update from the TPID Working Group WORKING GROUP/COMMITTEE UPDATES 4. 5. FUTURE AGENDA ITEMS 6. Commissioner Ronan request more information about the current working groups by this Board to offer his time and perspective Commissioner Bunch request to follow-up discussion from Professor Sanders presentation and possible take action on a resolution passed by the Downtown Commission board Commissioner Riedie request to discuss all the information regarding the convention center expansion and downtown commission resolution mentioned by Commissioner Bunch Vice Chair Smith would like to have the Austin Convention Center staff and the HVS Consultant follow-up discussion regarding the convention center expansion Commissioner Ronan requests to invite the city clerk’s office to discuss and possible take action on board’s bylaws 7. 8. 9. 10. Chair Magee adjourned the meeting at 5:04 p.m. without objection. The minutes were approved at the 8/17/2022 meeting on Commissioner Bailey’s motion, Commissioner Riedie second on a unanimous vote 2
TOURISM COMMISSION MEETING MINUTES (20, JULY 2022) TOURISM COMMISSION REGULAR MEETING MINUTES 20, JULY 2022 The TOURISM COMMISSION convened in a REGULAR meeting on 20, JULY 2022, at 301 W. SECOND ST. In Austin, Texas. Chair MAGEE called the TOURISM COMMISSION Meeting to order at 3:04 p.m. Board Members/Commissioners in Attendance: Chair Rachel Magee, Vice Chair Ken Smith, Commissioners Ed Bailey, Bill Bunch, Mike Cannatti, Greg Chanon, John Riedie, Daniel Ronan Board Members/Commissioners in Absence: Commissioners Alta Alexander and Lois Rodriguez PUBLIC COMMUNICATION: GENERAL No public communications DISCUSSION ITEMS variety of items 1. APPROVAL OF MINUTES Presentation by Professor Heywood Sanders regarding convention center expansions 2. Approve the minutes of the TOURISM COMMISSION REGULAR MEETING on JUNE 15, 2022. The minutes for the regular meeting of 6/15/2022 were approved with the following amendments on Commissioner Chanon’s motion, VICE CHAIR SMITH second on a 7-1 vote. Commissioner Cannatti abstained off the dais of absent. The amendments were: correcting Chair Magee as present for the votes 1 TOURISM COMMISSION MEETING MINUTES DISCUSSION AND ACTION ITEMS a variety of items 3. Discussion and possible action on Annual Internal Review and Report (20, JULY 2022) The motion to postpone until next meeting due to remaining time for the scheduled meeting was approved on Chair Magee’s motion, Vice Chair Smith second on a unanimous vote. No Update from the Parks and Environment Working Group No Update from the TPID Working Group WORKING GROUP/COMMITTEE UPDATES 4. 5. FUTURE AGENDA ITEMS 6. Commissioner Ronan request more information about the current working groups by this Board to offer his time and perspective Commissioner Bunch request to follow-up discussion from Professor Sanders presentation and possible take action on a resolution passed by the Downtown Commission board Commissioner Riedie request to discuss all the information regarding the convention center expansion and downtown commission resolution mentioned by Commissioner Bunch Vice Chair Smith would like to have the Austin Convention Center staff and the HVS Consultant follow-up discussion regarding the convention center expansion Commissioner Ronan requests to invite the city clerk’s office to discuss and possible take action on board’s bylaws 7. 8. 9. 10. Chair Magee adjourned the meeting at 5:04 p.m. without objection. The minutes were approved at the 8/17/2022 meeting on Commissioner Bailey’s motion, Commissioner Riedie second on a unanimous vote 2 TOURISM COMMISSION MEETING MINUTES (20, JULY 2022) 3
