Tourism Commission Meeting January 11, 2021 Tourism Commission to be held January 11, 2021 with Social Distancing Modifications Public comment will be allowed via telephone; no in-person input will be allowed. All speakers must register in advance (Sunday, January 10, 2021 by noon). All public comment will occur at the beginning of the meeting. To speak remotely at the January 11, 2021 Tourism Commission Meeting, members of the public must: •Call or email the board liaison at 512.404.4022 or felicia.ojeda@austintexas.gov no later than noon, (the day before the meeting). The following information is required: speaker name, item number(s) they wish to speak on, whether they are for/against/neutral, email address and telephone number (must be the same number that will be used to call into the meeting). •Once a request to speak has been made to the board liaison, the information to call on the day of the scheduled meeting will be provided either by email or phone call. • Speakers must call in at least 15 minutes prior to meeting start time in order to speak, late callers will not be accepted and will not be able to speak. •Speakers will be placed in a queue until their time to speak. •Handouts or other information may be emailed to felicia.ojeda@austintexas.gov by noon the day before the scheduled meeting. This information will be provided to Board and Commission members in advance of the meeting. • If the meeting is broadcast live, it may be viewed here: http://www.austintexas.gov/page/watch- atxn-live Reunión del Tourism Commission FECHA de la reunion (January 11. 2021) La junta se llevará con modificaciones de distanciamiento social Se permitirán comentarios públicos por teléfono; no se permitirá ninguna entrada en persona. Todos los oradores deben registrarse con anticipación (Sunday, January 10, 2021 antes del mediodía). Todos los comentarios públicos se producirán al comienzo de la reunión. Para hablar de forma remota en la reunión, los miembros del público deben: • Llame o envíe un correo electrónico al enlace de la junta en 512.404.4022 or felicia.ojeda@austintexas.gov a más tardar al mediodía (el día antes de la reunión). Se requiere la siguiente información: nombre del orador, número (s) de artículo sobre el que desean hablar, si están a favor / en contra / neutral, dirección de correo electrónico (opcional) y un número de teléfono (debe ser el número que se utilizará para llamar ). • Una vez que se haya realizado una solicitud …
Fiscal Year FY19/20 - FY20/21 to-date Tourism Commission Request (draft agenda langauge from 12/14/2020) Visit Austin report funds dedicated to tourism promotion that have been used to sponsor or otherwise pay musicians and/or other artists and creative productions. Visit Austin Response Visit Austin does not provide sponsorship to musicians or artists/creatives. As marketing programs and campaigns are developed to promote the destination to potential visitors and meeting professionals, local destination assets (musicians, makers, chefs, artists, photographers,videographers, writers, influencers, etc,) are sometimes engaged to support sales and marketing activities. Assets outlined below. Marketing Campaign/Activity Production / Photographers Writers Music Music Performance Licensing Video Edit Influencers / Local Talent Total Estimated Spend $3,581 X $14,553 X X X X X X X X Promotional Video Content Destination Promotional Video Refresh Best Seat in the House Service Industry Video Series (2 teasers, 8 episodes) Vibrant City (Mural Promotional Video + AR Filters) Convention Sales Drone Video Small Business Season Campaign 15 Seconds in Austin Pre-roll Video Destination Content Creation Content Development (website, blogs, insider guide, social media, etc.) Social Media Marketing Campaigns Influencer Campaign 3D Portrait Promotional Series (featuring musicians & other local creatives) Virtual Convention Promotion ASAE Virtual Conference Promotion (Best Seat rebroadcast) IMEX Virtual Conference Promotion (Best Seat rebroadcast) NCBMP Virtual Conference Promotion PCMA Foundation Virtual Event PCMA Virtual Conference Promotion IAEE Virtual Conference Virtual Destination Campaigns Best Seat in the House Live Music Edition - Episode 1 Willie Nelson Tribute Best Seat in the House Live Music Edition - Episode 2 Daniel Johnston Tribute Best Seat in the House Live Music Edition - Episode 3 Tribute to Austin's Black Music Legacy National Travel and Tourism Week Virtual Travel Trade/Tourism Trainings Virtual Vacations Webinar Brand USA Mexico trade training Canada Trade Webinar Beds Online Webinar Travel Texas Mexico Trade training Convention Services Convention Services Commitments International and other Marketing Activities Americana Fest - UK Paste Studio NYC Song Confessional Content Song Confessional @ PCMA Hosted Meetings 2019 Annual Meeting 2020 Virtual Annual Meeting Sales Missions & Customer Events Hire Austin Musician Program: X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X $34,140 $4,678 $5,031 $3,000 $31,652 $10,000 $5,178 $5,371 $1,500 $3,050 $1,500 $6,000 $300 $800 $800 $5,100 …