20240327-008_JIC FY24-25 Emergency Preparedness Outreach Budget Recommendation Signed — original pdf

Recommendation

BOARD/COMMISSION RECOMMENDATION Joint Inclusion Committee Recommendation Number: (20240327-008): Outreach for Emergency Preparedness WHEREAS, the Joint Inclusion Committee (“JIC”) of the City of Austin (“City”) serves as an advisory body that advocates for and inspires the City Council (“Council”) and City Manager on issues pertaining to equity, diversity, and inclusion to promote close cooperation between Council, City Management, City boards, commissions, committees, and task forces, and individuals, institutions, and agencies to increase and sustain equity, diversity, and inclusion in the city; and WHEREAS, persons aged 65 and older represent the fastest-growing age group in Austin, expanding from 55,695 (7.0% of 2010 population) to 91,733 (9.5% of 2020 population), and growing at a rate of 64.7%; and WHEREAS, feedback most often received is that Austinites, including older adults lack knowledge about where to find information related emergency preparedness, and often find themselves unprepared; and WHEREAS, in recent years, the winter storms and their aftermath raised concerns about reaching the "harder to reach" older citizens with timely information and assistance, indicating the need for a multi- modal approach to sharing information with older adults and their family caregivers; and WHEREAS, a multi-modal approach to communication would require print, digital and face-to-face communications with attention to language access and access to individuals with disabilities. And in order to be effective, this approach would require earmarked funding for the Age Friendly Coordination team at Austin Public Health; and WHEREAS, the Commission on Aging has identified emergency preparedness as a key priority requiring ongoing multi-modal outreach and communication multiple times each year to ensure consistent messaging and timely public awareness of essential programs and services related to preparedness for older individuals and family caregivers; and WHEREAS, community engagement with older individuals during Older Americans Month and needs assessment activities are essential to the overall public awareness of the growing population of older Austinites and their needs will require additional funding; and WHEREAS, existing effective multi-modal outreach campaigns cost approximately $5,000 per campaign, proposed funding needs will be $30,000 for multiple emergency preparedness campaigns, Older Americans Month, and ongoing community needs assessment activities. NOW, THEREFORE, BE IT RESOLVED that the Joint Inclusion Committee encourages the Austin City Council to allocate $30,000 to support Age Friendly Plan activities, to be allocated to multiple public awareness and educational outreach events related to informing older adults in the Austin area of emergency procedures and ongoing emergency preparedness planning for older adults and their family caregivers. Date of Approval: March 27, 2024 Record of the vote: 8-0, Commissioners Vargas and Gordon (ECC), Commissioners Davis and Aslam (Human Rights) absent Attest: _____________________________________________ Vice-Chair