Item 2: Emma S. Barrientos Mexican American Cultural Center Presentation — original pdf

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Emma S. Barrientos Mexican American Cultural Center ‹# › OUR MISSION The Emma S. Barrientos Mexican American Cultural Center is dedicated to the preservation, creation, presentation, and promotion of the cultural arts of Mexican Americans and other Latino cultures. ‹#› OUR VISION The arts, culture, and contributionS OF Mexican American, Indigenous, and Latino/a/e communities are acknowledged, recognized, and cherished as part of the past, present, and future of the City of Austin. ‹#›  ALIGNMENT W /STRATEGIC PLANS High-quality Events, Programs, & Revenue Generating Anchors LONG-TERM SUSTAINABILITY Adopt an operations culture of an agile organization. BRAND EQUITY & RECOGNITION Build consistent brand identity to drive participation. 360° GOALS 360° GOALS 360° GOALS INTEGRATED STRATEGIC APPROACH 01 BOLSTER PROGRAM PILLARS Prioritize space audits & launch: 02 BUILD VISIBLE MOMENTUM Increase attendance & space utilization: 03 EVALUATE BY DESIGN Integrate as an operations component. Data is: a) Intentional Space Activations b) Consistent Scheduled Programs c) Rentals Marketing Campaign a) Relatable Representative Marketing b) Maximize Cross Promotion Opportunities c) Language Accessibility a) collected, b) documented, and c) synthesized into actionable insights for continuous improvement. FACILITY PRIORITIES 1 . C o m p l e t i o n o f P h a s e I I - A d d e d 1 9 , 0 0 0 s q f t o f n e w s p a c e w i t h e n h a n c e d w a y f i n d i n g , s h a d e s t r u c t u r e , A D A a c c e s s i b i l i t y , a d d i t i o n a l p r o g r a m m a b l e s p a c e s 2 . U p g r a d e s t o e x i s t i n g s p a c e s ( a u d i t o r i u m , b l a c k b o x , f r o n t r e c e p t i o n , m e d i a l a b a n d l i b r a r y ) 4 . A d d i t i o n a l p u b l i c a r t i n s t a l l a t i o n s 3 . S a f e t y a n d s e c u r i t y i m p r o v e m e n t s - b e t t e r d e f i n e d M A C C s p a c e s ‹#› GRAND REOPENING JUNE 6, 2026 3K + ATTENDEES 100+ PAID PERFORMERS AND VENDORS 30+ VOLUNTEERS “ This was my first time at the MACC, and I was floored by the extent of the programs and services that are already being provided, knowing that there’s even more to come. Especially in these times, Austin is lucky to have the MACC uplifting and amplifying Mexican-Americans and Mexican-American culture, without which this city would be a very different place.” - event participant MARKETING INITIATIVES 01 INCREASED VISIBLITY Inviting experiences as a first “gateway” touchpoint. opportunities through drop-in DISTRIBUTION CHANNELS Tailored email lists, social media, community networks, & media company partnerships. DRIVE ENGAGEMENT Content strategy beyond just promotion & advertising that builds brand equity. 0203PROGRAM HIGHLIGHTS RAICES SUMMER CAMP CASA DE LA CULTURA JUN- AUG SEP OCT LAUNCH OF LAAPEXHIBIT CALL FORPROPOSALS JUN-SEPMACC EDUCATION FY 2025 - 2026 RECAP Total Number of Programs - 9 CIS Afterschool, Lending Library, Sabados en Familia, EDU Outreach, Siembra Spring Break, Raices Summer Camp, Academia Cuauhtli, Events, Tours Number of Sites Served - 35 Recreation centers, Cultural Centers, Libraries, Schools, Nonprofits, Community Groups Total Participants - 3,139 Guest Instructors - 7 RAICES SUMMER CAMP 2026 06/08- 06/26 INFLUENCES OF HIP HOP 06/29- 07/17 CREATION STORIES OF LATIN AMERICA 07/20- 08/07 IN XOCHITL, IN CUICATL CASA DE LA CULTURA PROGRAMS WEDNESDAYS RAICES VIVAS GROWING FAMILIES, GROWING ROOTS MONDAYS TUESDAYS CUMBIA PARA MACC MOVIMIENTO ANCESTRAL CASA DE LA CULTURA PROGRAMS WEDNESDAYS COLORIN COLORADO TODDLER STORYTIME THUR & SAT SATURDAYS SON JAROCHO: ZAPATEADO Y JARANA DULCES A TRAVES DEL TIEMPO  CAMINOS TEEN INTERNSHIP CELEBRATES 10 YEARS!! 88 students 2016 to 2026 Hired 26 to continue working with the MACC Annual Breaking Barriers Teen Conference Spring 2027 4:00 p.m. La Sonora Hechicera 5:00 p.m. Danza Azteca Guadalupana 5:30 p.m. Ricardo Castillon Y La Diferencia 6:30 p.m. Ballet Folklórico de Austin 7:00 p.m. Latin Breed 8:15 p.m. El Grito & Himno Nacional 8:30 p.m. Mariachi Alma Mexicana 9:00 p.m. Mariachi & Ballet Folklórico Grand Finale Sept 12, 4:00 -9:00 p.m. 600 RIVER STREET, AUSTIN For more information, scan the QR code or visit Austintexas.gov/vivamexico All AgesFreeBilingualMariachiBalletFolklóricoYouthActivitiesFood trucksActivations& GiveawaysIndoor/OutdoorPerformance Schedule:Emma S. Barrientos Mexican American Cultural CenterA Celebration of Independence¡Viva Mexico!September 12, 2026th4:00 p.m. - 9:00 p.m.UPCOMING EVENTS A3 FIESTA MEXAMERICON DIA DE LOS MUERTOS NOV1SEP26,27OCT31RENTAL COLLABORATIONMACC EVENTWWW.FIESTA.A3AUSTIN.ORGWWW.MEXAMERICON.COMYOUTHANKVISIT OUR WEBSITE HTTPS://WWW.AUSTINTEXAS.GOV/MACCTHANK YOU!!