Item 13- Recommendation 20251020-013 AE Logo — original pdf

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ELECTRIC UTILITY COMMISSION RECOMMENDATION 20251020-013 October 20, 2025 Subject: Recommendation Allowing Austin Energy to Retain Current Logo Motioned By: Seconded By: Recommendation The Electric Utility Commission recommends to the City Council that Austin Energy be allowed to retain their current logo. Rationale: • The current Austin Energy logo has been in use for almost 30 years and incorporates design elements that had been in use in the various City of Austin Electric Utility Department logos for decades prior to the adoption of the current logo. • Austin Energy has attained well-deserved national name recognition, and its logo is widely recognized throughout the electric utility industry. Additionally, the logo is proudly worn by current and former AE employees. • Transitioning to the proposed new logo, even over an extended period of time, will be a costly effort. Given the current financial challenges facing AE and the City as a whole, retaining the current logo seems to be the more prudent use and stewardship of the AE ratepayers’ money. Vote: Against: Abstentions: Absent: Attest: 1 of 1