Items #5 Downtown Austin Alliance Presentation — original pdf
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DOWNTOWN COMMISSION October 15, 2025 DOWNTOWN AUSTIN ALLIANCE VP, Public Affairs DOWNTOWN AUSTIN ALLIANCE VP, Communication & Marketing DOWNTOWN AUSTIN ALLIANCE VANESSAOLSONMATT GESKE Urban Design Initiative The Downtown Austin Alliance is working with Transportation and Public Works to develop a comprehensive Construction Engagement & Mitigation Strategy. The tentative strategy will advance fifteen recommendations of the report, including: Proactive notices of street and sidewalk closures Business Support Toolkits Construction Inspection Task Force PLANNING FOR CONSTRUCTIONCONGRESS AVENUE DOWNTOWNAUSTIN ALLIANCECommunication & Business Support Update CONSTRUCTION MITIGATION STRATEGY MARKETING BENEFITS Photo by Ismael Quintilla III DOWNTOWN CALENDAR Submit your events to our Downtown Events Calendar & get free promotion! 1,100+ views per month SUBMIT EVENTS: https://downtownaustin.com/do wntown-events-submission- form/ VIEW THE CALENDAR: https://downtownaustin.com/ev ents-calendar/ VIDEO INTERVIEWS BUSINESS ANNOUNCEMENTS SOCIAL SHARING Content created or provided by us to promote downtown businesses to our social following (50K+ across channels) Examples include an in-depth interview from the folks behind Moonshine and Kinfolk and a new business opening for HokkaiSan DOWNTOWN DEALS GIVEAWAYS & POP UPS DOWNTOWN DEALS & GIVEAWAYS DOWNTOWN DEALS: Partner with us for one of our seasonal campaigns and get a custom landing page on the XOXO App to feature deals. GIVEAWAYS & POP UPS: We’ve partnered with Miranda’s Cafe and Parkside to do exclusive gift card giveaways for our app subscribers. Contact us to host your own! DOWNTOWN ENGAGEMENT XOXO STICKER: Businesses can drive traffic to campaigns on the app, increasing visibility for all businesses that opt in A FRAMES: Request an A frame from us to drive interest to your business from pedestrians STOREFRONT WRAPS: Reach out to us if you’d like to beautify your storefront with window wraps SOAK UP SUMMER ADS PAID SOCIAL: Meta CITYCAST: Preroll ads, sponsored segments, email marketing CULTUREMAP: Newsletter marketing, social media, dedicated emails DATAFY: Web banner ads 6AM CITY/ATX TODAY: Article and newsletter marketing 13,000 views on campaign landing page 50% of campaign landing page engagement is organic and not from paid ads 23,500+ impressions on paid social ads Construction Communication & Business Support DOWNTOWN XOXO APP Launched the XOXO App to promote businesses and communicate road closure notices. Future integration with a live roadway impact map in discussion. BUSINESS CAMPAIGN Launched the Soak up Summer campaign in the XOXO App to attract patrons to businesses impacted by Convention Center construction BUSINESS PROMOTIONS Actively highlighting local businesses within a half-mile radius of the Convention Center across social media platforms. DOWNTOWN CONVENTION CENTER CONVENTION CENTER BANNERS GET INVOLVEDDOWNTOWNDOWNTOWNAUSTINALLIANCEEXPLOREDOWNTOWNPUBLICARTPARKSGREENSPACES&PARKINGOPTIONSDOWNTOWNEVENTS© 2025 DOWNTOWN AUSTIN ALLIANCE • About theAll Rights ReservedCONSTRUCTIONUPDATESAPP NEWCOMMUNICATIONCHANNELS & TOOLSConstruction & Closures Webpage Downtown Austin Updates ATX to 512-890-3099 Construction Updates ATX CONSTRUCTION to 512-890-3099 Seasonal Promotions ATX SUMMER to 512-890-3099 Safety Network ATX SAFETY to 512-890-3099 GET INVOLVEDDOWNTOWNDOWNTOWNAUSTINALLIANCEEXPLOREDOWNTOWNPUBLICARTPARKSGREENSPACES&PARKINGOPTIONSDOWNTOWNEVENTS© 2025 DOWNTOWN AUSTIN ALLIANCE • About theAll Rights ReservedCONSTRUCTIONUPDATESAPP TEXT CHANNELS CONSTRUCTION UPDATES MARKETING UPDATES APP TEXT UPDATES We send out weekly updates to our text channels with downtown- centric information exclusive to app text subscribers Text ATX to 512-890-3099 for general updates APP MAPS EXPLORE DOWNTOWN PARKING Add the App to homescreen 1. Click arrow symbol 2. Click “+” by add to home screen 3. Click Add 4. Use our App and share! @DOWNTOWNAUSTIN | DOWNTOWNAUSTIN.COM THANK YOU