Downtown CommissionJune 17, 2021

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Palm District Planning Initiative Downtown Commission June 17, 2021 Content Project Background Study Area Project Scope Project Team How to Get Involved Project Background Engage stakeholders and the public to develop a shared vision for a complex, culturally rich, and rapidly transforming part of downtown Austin that includes:  Palm School Palm Park Convention Center  Waller Creek  Red River Cultural District      ESB-Mexican American Cultural Center Proposed Mexican American Heritage Corridor And more…. 4 Resolution 20190523-029  Palm School Negotiations  Rainey Street District Fund  Fifth Street Mexican American Heritage Corridor  Convention Center Expansion  District Planning Process  Improved Connectivity 5 Recent Planning History  Waller Creek Master Plan (2010)  Downtown Austin Plan (2011)  Imagine Austin (2012)  Waller Creek Design Plan (2012)  Hispanic/Latino Quality of Life  ESB-MACC Master Plan (2018)  Project Connect Vision (2019)  Brush Square Master Plan (2019)  UT Analysis of Convention Center Expansion (2019)  Convention Center Master Plan (2013) (2015)  Downtown Austin Wayfinding Update (2020) Master Plan (2013)  Urban Land Institute Study of IH 35  Convention Center Master Plan (2020) …and more 6 Study Area 8 History of Study Area  Long, layered history  Palm School dates back to the 1890s  Palm District originally part of East Austin  Mexican-Americans, African- Americans and German Immigrants called Palm district home 9 PICA 21043 Austin History Center, Austin Public Library Historic Connection To East Austin 10 CO3746 Austin History Center, Austin Public Library Sir Swante Palm School 11 Sir Swante Palm School 12 waterloogreenway.org Sir Swante Palm Neighborhood Park 13 Sir Swante Palm Neighborhood Park 14 PICA 04088 Austin History Center, Austin Public Library Waller Creek 15 Waller Creek Tunnel 16 waterloogreenway.org Waterloo Greenway/Waterloo Park 17 texasfreeways.com I-35 18 texasfreeways.com I-35 19 texasfreeways.com I-35 20 I-35 21 statesman.com: Photo Credit, Jay Jannier Project Connect and Downtown Transit Station 22 Neil Kocurek Memorial Austin Convention Center 23 Brush Square/O. Henry Museum 24 Emma S. Barrientos Mexican American Cultural Center (ESB-MACC) 25 Rainey Street Neighborhood & Historic District 26 lostinaustin.org: Photo Credit, Will Taylor Rainey Street Neighborhood & Historic District 27 Rainey Street Neighborhood & Historic District 28 Sixth Street Historic and Entertainment District 29 lostinaustin.org: Photo Credit, Will Taylor Red River Cultural District 30 Innovation District 31 KXAN.com m o c . N A X K Mexican American Heritage Corridor 32 Project Scope Equity-Based Goals  Create a safe, welcoming place history  Preserve and interpret access  Increase access to housing  Improve mobility and  Enhance educational and cultural assets  Provide economic benefits  Improve access to nature, enhance natural systems, and support an equitable, sustainable, resilient future 34 Deliverables  Engage stakeholders  Understand existing conditions  Develop a shared vision  Support coordination of related initiatives  Identify options  Amend Downtown Austin Plan  Implement through programs, regulations, partnerships 35 Project Team Project Leadership: • J. Rodney Gonzales, Assistant City Manager Executive Lead Stevie Greathouse, Housing and Planning Project Lead Jorge Rousselin, Housing and Planning Urban Design Lead Project Support: • HPD Urban Design Division • HPD Small Area Planning and Code Division • HPD Historic Preservation Office, Austin History Center Communications and Public Information Office • • • Coordinating Departments: • Convention Center • Economic Development • Real Estate • Austin Transportation • Parks and Recreation • Watershed Protection • Office of Sustainability Agency Partners • Downtown Austin Alliance • Waterloo Greenway • Capital Metro • AIA Austin • UT School of Architecture Key Stakeholders • Travis County • Texas Department of Transportation • Preservation Austin • Visit Austin • Our Austin Story • The Trail Foundation • Travis County Historical Commission • The Greater Austin Chamber of Commerce • Housing Authority of the City of Austin • Movability • East Sixth Street Public Improvement District • Project Connect Advisory Net • Hispanic Austin Leadership • Hispanic Advocates Business Leadership of Austin • The Downtown Austin Neighborhood Association • ESB-MACC • Mexic-Arte • La Peña • The Red River Cultural District • La Raza Roundtable • The Rainey Neighbors Association • The East Cesar Chavez NPCT • The Rainey Business Coalition • The Town Lake Neighborhood Association • The Austin History Center Association • The Greater Hispanic Chamber of Commerce • City of Austin Boards and Commissions ….and more 37 Timeline FALL 2019-Winter 2021 SPRING 2021 SUMMER 2021 FALL 2021 WINTER 2021-2022 SPRING 2022 TASK 1: Pre-Planning TASK 2: Visioning TASK 3: Active Planning TASK 6: External Stakeholder Engagement TASK 4: Draft Review TASK 5: Plan Adoption 39 Get Involved!  Visit www.speakupaustin.org/palmdistrict –Review information and materials –Take the Survey –Add to Interactive Map –Ask questions  Request an Organizational Briefing 41  Provide input via –e-mail: palmdistrictplanning@austintexas.gov –Phone: 311 –Mail: Palm District Planning, Housing and Planning Department, PO Box 1088, Austin, Texas 78767 42 Thank You Stevie Greathouse, Division Manager Inclusive Planning: Small Area Planning and Code Division Stevie.Greathouse@austintexas.gov