Agenda Item 2a: 2020 Census — original pdf

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Austin-Travis County Census 2020 Outreach CITY COUNCIL UPDATE FEBRUARY 4TH, 2020 Update on 2020 Census Preparations John Lawler Census Program Manager Ryan Robinson City of Austin Demographer 1. The Importance of the Census 2. The Story so Far 3. Strategic Plan 4. Mapping and Serving the Hard to Count The Census Is Crucial ◦ Allocation of federal funds to state and local communities - $800 billion/year ◦ Reapportionment of Congressional districts among the states ◦ Texas expected to gain as many as three seats ◦ Redistricting of state house, senate, legislative and other districts ◦ City of Austin City Council Districts ◦ Travis County Commissioners Court 4 Federal Funds: $800 billion •Medicaid •Medicare Part B •Children’s Health Insurance Program (CHIP) •Grants to local school districts (Title I) •SNAP •Highway and public transit programs •Emergency food and shelter programs •Head Start •Women, Infants and Children (WIC) food assistance program •Programs for the elderly •Crime Victim assistance •Substance abuse prevention and treatment 5 The Census Is Crucial 6 Austin Area Populations/Communities At-Risk For An Undercount •Young children (under 5) •College students – some 135,000 people involved in higher-ed in Austin •Immigrants/Foreign-born/Refugees •Non-English speaking residents who may be linguistically isolated, speaking Chinese, Vietnamese, or Spanish. •Renters/recent movers/the highly mobile/newly arrived/alternative living arrangements •The homeless – by definition, hard to find and count •Households of color •Elderly--aged •LGBTQ •The disabled, physical and mental •Low income households and the very poor persons who distrust the government 7 Travis County 2019 estimates Immigrants, n=225K Linguistically Isolated, n=150K Young Children, n=85K 8 9 10 The Story So Far… October 2018 – CoA and Travis County fund Census Program Manager role April 1, 2019 – First meeting of Austin/Travis County Census 2020 Complete Count Committee (CCC) June 2019– CCC forms Subcommittees to plan and coordinate activities August 2019 – John Lawler comes on board as Census Program Manager 11 The Story So Far… September 2019 – CoA and Travis County each set aside $200K for Census activities October 2019 – Strategic Plan Produced November 2019 – Community CCCs launched December 2019 – Regional Media Plan awarded $59,000 by Central Texas pooled fund January 2019 – Community CCCs finalizing messaging and strategies, and Southeast Travis County CCC formed 12 Timeline for Success January – Finalize digital assets and support continued development of sub-committees and Community CCCs February – Launch field campaigns and publish outreach materials March – Start regional digital and media ads, and bilingual mailers 5th Weekend of March – CENSUS WEEKEND! April – July 2020 – Follow-up by Census Bureau August – September 2020 - Evaluation Strategic Plan The strategic plan for the 2020 Census has three principal components: An institutional strategy, centered on mobilizing a broad swath of trusted Austin/Travis County institutions in educating and motivating a large segment of the public to participate in the Census. A grassroots strategy, to identify and communicate with people who are not easily or ordinarily reached by the institutional outreach component. A media strategy, to communicate effectively with all Central Texas residents through radio, TV, print media and social media. Institutional: Subcommittees Existing •Faith Based •Community Based Organizations •Education (K – 12) •Education (Higher Ed) •Government •Business •Digital Team Grassroots: Community CCCs Existing •Asian American •Black-African American •Hispanic-Latino •Homeless Service Providers •Healthcare Providers Developing •Affordable Housers •College Students Media: Targeted and Regional Targeted Digital Ads • Specific to geographic areas (Ex: schools and neighborhoods) • Leverages HTC specific messaging generated by Community CCCs and national organizations Regional Media Plan • Partnership with Five County Region • Coordinated media buys to avoid duplicative advertising • Targeted to hard to count areas in the region Fundraising Update As of November 20th, 2019 Travis County • $200,000 City of Austin • $200,000 Central Texas Pooled Fund (Received) • $59,000 Texas Counts (Pending) • $100,000 Local Fundraising • $300,000 $1,000,000 $900,000 $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 Public Dollars Only Public + Grants Public + Grants All Others + Needed Received Received + Potential Fundraising Grants Travis County City of Austin Central Texas Pooled Fund (Received) Texas Counts (Pending) Fundraising Gap National and State-wide Resources National Organizations • Field tested messaging • Research for best approaches and practices • Outreach materials and design • One-pagers, data crunching, and more... State-wide organizations (many Austin based) • Texas and County specific data • One-pagers on Texas needs • Infrastructure building in other parts of state… Example of Leveraging Local Resources Austin Public Library • Dedicated CENSUS workstation at every location: March 12 – July 31 • Mobile PODs Reserve System deployed in coordination with institutional partners. o 2 APL staff, 5 laptops, Wi-fi connection, FAQ materials, Swag, 2-hour time blocks, 7 days/week between 10AM and 6PM o Capacity for 3-5 ‘pop-ups’ per week Pop up Location Suggestions  Civic and Cultural Events  Churches  Community Centers  Townhall Meetings  Neighborhood Assoc. meetings Example of Partner Generated Content: Updated and Improved Website Mapping and Serving the Hard to Count Communities of Austin – Travis County How City Council Can Help Lead… 1. Provide us a calendar of events in your district over the next three months. 2. Distribute outreach materials as they are produced. 3. Fill out our google form with local connectors to Hard to Count populations.