Public Communication - WIC Participation Rates — original pdf

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Austin Public Health WIC:Recent Participation TrendsOur Concerns: Downward trends are expected from October from December, due to theholidays. Clinics have reduced hours and clients may travel for theholidays and miss appointments.2025, however, the loss of participants was more than double the typicaldecrease we usually see.We are unsure of the root cause. We are continuing to post on socialmedia, sending reminder text messages for redemption, and following upwith community partner referrals3Ensuring all categorically eligible citizens are being referred to WIC to screen for program eligibility Call to Action: