Item 2 - Cultural Arts Funding Update Presentation — original pdf

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Cultural Arts Funding Update Economic Development Department November 19, 2024 Agenda Cultural Funding Review Process History Overview (FY24 Funding Requests/Distribution) 1. FY25 Launch Calendar 2. Past and Planned Promotion/Marketing of Programs 3. 4. Highlights of Awardees from AAPI led organizations 5. Questions Noting: All Cultural Funding programs are funded via Hotel Occupancy Tax. There are other programs run in our department, and with Rally Austin (a Local Government Corporation) utilizing other funding sources. Examples: - Creative Space Assistance Fund (General Fund, EDD) - Iconic Venue Fund (Managed by Rally Austin) C I T Y O F A U S T I N Cultural Funding Review Process History Cultural Funding – Reminders 2017: Cultural Funding Program Responsiveness Working Group 2018: Funding cuts for the first time (11%) COA Equity Statement: Strategic Direction 2023 Problem: Address 50 years of inequitable funding distribution. C I T Y O F A U S T I N Cultural Funding Review Process — Community Led C I T Y O F A U S T I N Cultural Funding Review Process – MJR Partners Report https://www.austintexas.gov/department/cultural-funding C I T Y O F A U S T I N Cultural Funding Review Process – Pilot Programs Approved by Arts Commission June 29, 2022 Solution: Holistic Funding Ecosystem addressing past disparities in funding. Note: Current Guidelines for these Pilot programs do not prevent awardees from being eligible in the following year of funding opportunities. C I T Y O F A U S T I N Cultural Funding – Pilot Program Investment Outcomes Grantee Investment by Demographics FY2015 - 2021 C I T Y O F A U S T I N Cultural Funding – Pilot Program Investment Outcomes Grantee Investment by Demographics FY2015 - 2021 Grantee Investment by Demographics FY 2023 - 2024 C I T Y O F A U S T I N Cultural Funding – Pilot Program Investment Outcomes Note: 2015-2021 Investment was 18% Majority Diverse; 25% Equally Led; 57% Majority White/Prefer not to answer. C I T Y O F A U S T I N Cultural Funding Program Overview – FY 2024 Awards $17,475,000 Awarded (FY 25-26 Thrive, FY24 Elevate, FY24 Nexus) $3.3M Increase from previous cycle (FY23-FY24 Thrive, FY23 Elevate, FY23 Nexus) $63 Million In Total Requested Funds 366 Total Awards (FY 25-26 Thrive, FY24 Elevate, FY24 Nexus) 190 New to COA Cultural Funding Awardees 77% Majority Diverse Led 66% Women/Non-Binary Led 47% LGBTQIA Led 25% Community of People with Disabilities Led 160 Arts & Culture 501(c) organizations funded (44% total awards) $14.7M investment in arts & culture 501(c) organizations (84% of total funds) C I T Y O F A U S T I N FY25-FY26 Thrive Overview 155 eligible Applications • • 5-year history in Austin; 501(c) status at time of application 35 grants Awarded • 120 Non-Profits not granted Thrive funds/ moved to Elevate for consideration 35 Awards $7.7 M Across 2 years • • • • • C I T Y O F A U S T I N $7,700,000 Awarded ($3.85M per year for two years) • $46,500,000 Requested ($23.25M per year for two years) 23% Acceptance rate Activities: January 1, 2025 – December 31, 2026 Awardee List posted on the Thrive webpage 35 Awards $7.7 M Across 2 years FY25-FY26 Thrive Overview Thrive Awardee History: o 17 returning Thrive recipients o 14 previous Elevate recipients o 4 New to Cultural Funding Thrive Award Amounts: o 10 Awardees will receive $150k for two years ($300k total per awardee) o These were the top highest scoring applicants. o 15 Awardees will receive $100k for two years ($200k total per awardee) o These were the next highest scoring applicants. o 10 Awardees will receive $85k for two years ($170k total per awardee) o These were the following highest scoring applicants. Responsive Dashboards available on Thrive program website C I T Y O F A U S T I N FY24 Elevate Awardee Details 229 Awards $9.27 M • • • • • • • 190 Eligible Arts & Culture 501(c) Organizations Applications 125 Non-Profit grants Awarded (66% Acceptance Rate in Elevate) • 65 Non-Profits Declined (34%) $7,000,000 Awarded • $15.2M Requested 263 Eligible Individual/ Creative Businesses Applications 104 Individual/Creative Business grants Awarded • 157 Individual/Creative Businesses Declined (60%) $2,265,000 Awarded • $7.9M Requested Activities: October 1, 2024 – December 31, 2025 Elevate Non-Profit Awardee List; Elevate Individual/ Creative Business Awardee List Responsive Dashboards available on Elevate program website C I T Y O F A U S T I N FY24 Elevate Awardee Details 229 Awards $9.27 M 125 Elevate Non-Profit Grants Awardee History: 104 Elevate Individual/Creative Business Grants Awardee History: –73 were returning Elevate recipients. –14 were previous Thrive recipients. –3 were previous Nexus recipient. –35 were New to Cultural Funding. –26 were returning Elevate recipients. –18 were previous Nexus recipients. –60 were New to Cultural Funding. Awards Amount breakdown: Awards Amount breakdown: –30 Awardees will receive $80k (1 year) –28 Awardees will receive $30k (1 year) • Top highest scoring applicants. • Top highest scoring applicants. –40 Awardees will receive $60k (1 year) –38 Awardees will receive $22.5k (1 year) • Next highest scoring applicants. • Next highest scoring applicants. –55 Awardees will receive $40k (1 year) • The following highest scoring applicants. –38 Awardees will receive $15k (1 year) • The following highest scoring applicants. C I T Y O F A U S T I N 102 Awards $510k • • • • FY24 Nexus Awardee Details • 531 Eligible Applications 241 Spring/Summer Eligible Applicants 291 Fall/Winter Eligible Applicants 422 First Time Applicants 199 Spring/Summer First Time Applicants 243 Fall/Winter First Time Applicants 102 grants Awarded (20% acceptance rate) $510,000 Awarded • $2.7M Requested • • • • • • For FY 23 Fall/Winter, there were 3 returning Nexus recipients and 1 previous LMF recipient. Activities: July 1, 2024 – September 30, 2024; October 1, 2024 - March 31, 2025 Awardee Lists: FY24 Summer; FY24 Fall/Winter Responsive Dashboards available on Nexus program website C I T Y O F A U S T I N FY25-26 Launch Calendar Economic Development Department Launch Calendar Grants and Public Art opportunities January 2025 FY25 Nexus GTOPS January 2026 (tentative) AIPP Open Calls FY26 Nexus GTOPS Art In Public Places (AIPP) Open Calls FY25 Elevate FY25 Live Music Fund (LMF) Creative Space Assistance Program (CSAP) AIPP Open Calls FY26 Elevate FY26 LMF CSAP FY27-28 Thrive May 2025 May 2026 (tentative) C I T Y O F A U S T I N Marketing & Communications FY24 Marketing & Communications • Media Relations • – Press Releases (Over 300 Media Contacts) – Media Interviews & Inquiries (e.g., KUT, Austin Chronicle, Austin Monitor, etc.) Email Communications Biweekly Newsletter (Over 21,000 contacts) Organic & Paid Social Media Campaign EDD Staff Updates during Commission meetings Marketing Toolkit – Shared with internal stakeholders: • • Citywide PIO teams Boards & Commissions Paid Advertisements • • • • • • – – TV Interviews (e.g., Univision, CBS Austin’s “We Are Austin”) Radio Spots (e.g., KUT/X, Univision Radio Affiliated Stations, etc.) C I T Y O F A U S T I N Language Access Efforts – – City of Austin Policy: Standard Citywide Policy EDD Supplemental Language Access Plan: Tailored to meet the department’s translation and interpretation needs, reviewed annually to align with internal resources and community needs. • • Calendar year 2023: – Translated application content and marketing materials into 8 non-English languages (e.g., Spanish, Chinese Simplified & Traditional, Vietnamese, Arabic, Korean, French, Hindi) Calendar year 2024: – Translated application content and marketing materials into Spanish. Provided in-person and virtual application support opportunities through Spanish interpreters and Spanish-speaking subject matter experts Additional language access support available upon request. – – FY25 Marketing & Communication Plans • Default Marketing & Communications Support: Maintain standard level of support offered in FY24 • Goals for Improvement: – Strategically Provide Interpretation Services at Select Events – Proactive Community Engagement – Increased Boards & Commissions Support – Work with our DECA chambers on informing their communities – More awareness of application language support upon request Goal: To hear from you - how can we reach your communities better? Tell us! C I T Y O F A U S T I N Highlights: Grant Funded Activities from AAPI Organizations Austin Asian American Film Festival Supported the following positions • Executive Director • Operations Coordinator • Sponsorships Coordinator • Social Media Coordinator • Digital Communications Coordinator • Operations Assistant • Development & Community Partnerships Assistant Hired the following positions • Community Program Coordinator Other Accomplishments: • Acquired office space • Acquired studio space • Revived and expanded on the AAAFF archives at Austin History Center • $24k in Artist Payments "[With Thrive] we revived and expanded on the AAAFF archives at Austin History Center as well as worked with history center staff to develop an exhibit on our 20 year community building history." C I T Y O F A U S T I N Austin Chinese-American Network or ACAN Hired the following positions • Bookkeeper Other Accomplishments: • Launched Mid-Autumn Asian Performing Art festival • $28k in Artist Payments "We were able to use the Thrive grant to hire a bookkeeper, and to strengthen ACAN’s accounting process. Through participating in the Miles Partnership webinars, we are in a better position to market ACAN events and as an organization." C I T Y O F A U S T I N Color Arc Productions Hired the following positions • Director • Director of Photography • Production Designer • Music Composer • Sound Mixer • Camera Operators • Post-Production Editing & Sound • Various other Production Assistants Other Accomplishments: • Completed "Pizza My Heart" film production, world premier, and trailer Launched inaugural Color Arc Storytelling event series • $25k in Artist Payments • "We were able to accomplish our programming goals because of Thrive. We couldn’t have done itwithout Thrive." C I T Y O F A U S T I N India Fine Arts, Inc Supported the following positions • Events Manager • Administrative Assistant Hired the following positions • Marketing Consultant Other Accomplishments: • Launched Strings for Peace concert • $20k in Austin Rental Space • $55k in Artist Payments "The Thrive grant helped us to market our activities and hire consultants to promote our activities. We were able to produce more videos and DVDS on several aspects of musical therapy like Nada Yoga. We started educating seniors on basic computer use. Reach out to underrpresented and neglected communities by making a concerted effort .Arranged several educational seminars on growing India's role in promoting East- West culture." C I T Y O F A U S T I N Indie Meme C I T Y O F A U S T I N Supported the following positions • Festival Coordinator • Festival Intern • Website Intern • Fundraising Intern Hired the following positions • Operations Director Other Accomplishments: • Expanded number of Artists • • hired to 42 Launched Indie Meme Lit Launched Indie Meme Archival Project. "By expanding our community and elevating our festival to the status of a tourist attraction, we aim to not only celebrate the art of independent cinema but also foster cross-cultural exchange, dialogue, and appreciation. Through these endeavors, we aspire to create a vibrant tapestry of experiences that enriches the cultural landscape of Austin and leaves a lasting impact on all who participate. It will also help us to elevate our status to become an Oscar Qualifying Festival. Support from Thrive is very crucial for institutions like us" TARANADA Supported the following positions • Executive Director • Festival Coordinator • Executive Assistant Other Accomplishments: • Expanded the Romani Hamaro Fest to two-days • Over $30k paid to artists "Support from the Thrive grant was instrumental in advancing Taranada's goals, enabling the organization to continue promoting cultural dialogue and artistic expression within the community." C I T Y O F A U S T I N Questions?