Item 3 - We All Belong Initiative Overview — original pdf

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Outreach and Education Initiative Overview Communications and Public Information Office What we will cover • BACKGROUND • OUTREACH DEVELOPMENT & DELIVERABLES • PROGRESS TO DATE • HOW YOU CAN HELP BACKGROUND Council Actions • Nov 2021- Resolution directs staff to develop recommendations to address hate crimes • Aug 2022- Budget Funding approved for outreach and education activities Hate Crime Report Data: An Early Warning Mission and messaging for meaningful change We All Belong Campaign Goals Increase awareness of tools and resources to report hate crimes and incidents. • Build community to counter anti - hate climate and culture . • • Inspire and empower Austinites to champion change Call to Action Content Optimized for Social Sharing Asking questions to gain actionable insights What we wa nt e d t o kno w: ● Ho w d o Aus t init e s fe e l o ve ra ll - s e ns e o f s a fe t y, t rus t in C it y/ C o m m unit y Re s p o ns e ? ● Ho w a re a c t s o f ha t e im p a c t ing ho w t he y fe e l in t he ir ne ig hb o rho o d s ? ● Wha t a re p e o p le p e rs o na lly e xp e rie nc ing ? ● Wha t is t he c o m m unit y le ve l o f a wa re ne s s a b o ut t o o ls a nd re s o urc e s t o re p o rt ha t e c rim e s a nd inc id e nt s ? Centralized Reporting Tools and Information Community Connections and Resources An intuitive and interactive data experience A Deeper Dive: Community Data Dashboard A Deeper Dive: Community Data Dashboard Activities and Outcomes A Party with a Purpose Community Pop-Up Events From Altit to Austin concert Lunar New Year Festival Texas Festivus Celebration Incomplete Stories Dance presentation Draupadi, a dance drama Brave Communities Connection: Tai Chi Central Texas Juneteenth Celebration Congolese Independence Day Celebration Congregation Beth Israel- CBI Strong Two Years Later Holi Storytelling Asian American Film Festival Khushfest-Austin’s Color Festival CelebrAsia Latino Health and Wellness Festival Preparedness Pop-Up Event Make a place in your heart world music gathering HC4A/EC4A Back to School Supplies Drive Dragonboat Races Midsummer Festival Impressions ● Call to Action Engagement: 45K+ austintexas.gov/againsthate visits since launch. ● 98% Percent completion rate on TV streaming 54K+ Impressions ● 2000+ Airings on 21 Networks on Legacy/Cable TV, with 700K+ Impressions. ● Broadcast Radio, Community Media presence Impact Do you recall seeing advertising in the last 12 months Priority Language Social Success Stories What’s Next? • Continued community sentiment surveying-including questions to measure initiative effectiveness • Dashboard Data Enrichment • We All Belong Community Pop- Up Events (as funding permits)+ City Event Partnerships • Party at the People’s House 2024: June 22, 6p to 10p @ City Hall How You Can Help • Message amplification – Share initiative content with your network • Attend a Community Pop-up • Party at the People’s House event 2024 Questions? Thank you!