Agenda Item 3d_2020 Census Initiative — original pdf
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2020 Census Asian American Complete Count === Pan-Asia Update: Asian American Quality of Life Commission Sumit DasGupta, PhD. Co-Director, Austin Asian Complete Count Committee (AACCC) Agenda Topics: • Census Count Target • Cross Cutting Approach • Status • Next Steps • Needs SD / 06-18-2020 AACCC Core Team SD / 06-18-2020 Census Count Target / Coverage Area • Count target: Immigrants from all Asian countries • From Turkey and Israel to the west • This will require significant focus and effort to connect with these countries • To Japan and S. Korea to the east • … and all countries in between • Count coverage area: • Travis & Williamson counties: • Total / Asian (single race) population (2018): 1,815,462 / 134,795 • % Asian: 7.4% • Austin-Round Rock MSA: & Hays counties • Covers 5 counties: Travis, Williamson, as well as parts of Bastrop, Caldwell • Total / Asian (single race) population (2017): 2,115,827 / 121,922 • % Asian: 5.8% SD / 06-18-2020 Cross-cutting Approach Cultural Organizations Religious Institutions Business Enterprises Media (print / TV) & Social Media East Asia Southeast Asia South Asia Central Asia West Asia SD / 06-18-2020 Status • Grants to fund GOTC campaign received from multiple sources • Funds distributed to multiple community organizations for deep outreach • Cross-cutting and regional organizations representing Asian part of grantee network • Meetings every 2 weeks to check status / plan next steps • Integrated with county / city-wide effort to coordinate outreach activities through region of interest • Weekly meetings led by Travis County Census 2020 Program Manager (John Lawler) to report status, align strategies, exchange best practices • Switched from hands-on outreach strategy to data-driven and web-based social media outreach effort in multiple languages • Traditional methods include newsprint ads, TV interviews, street signs and ads, and hard- copy promotional materials • Web-based approach includes Census Bureau announcements, interviews, news, and videos on Facebook, Instagram, Youtube, etc. • AACCC running ahead of state, county and other CCC’s • The good news first,… current self-response rate at 63.8% (“low hanging fruit”) • Now the bad news,… 36.2% left to count (possibly assignees, refugees, new immigrants and undocumented) SD / 06-18-2020 Grantee(s) Conducting Outreach Indian American Coalition of Texas (IACT) Bangladesh Association of Greater Austin (BAGA) Greater Austin Nepali Society Chinese Society of Austin (CSA) Austin Chinese American Network (ACAN) Austin Chapter of Taiwanese Chamber of Commerce (ACTCC) Austin Japan Community Korean American Association of Greater Austin (KAAGA) Vietnamese American Community of Austin Texas (VACAT) 1 2 3 4 5 6 7 8 9 10 Refugee Council 11 12 13 14 Asian Family Support Services of Austin (AFSSA) 15 BRAVE Communities 16 Austin Asian Impact 17 Cheryl Reese, Outreach Coordinator 18 Austin Filipino American Association 19 Austin Iranian Professionals Association 20 Rabble Podcast Lighthouse Myanmar Ministries (Burmese Refugee Community) Xiang Yun Temple Emgage, Austin Chapter SD / 06-18-2020 Grantee List HTC Community Indian Bangladesh Nepali Chinese Taiwanese Japanese Korean Vietnamese Refugees (Bhutanese, Afghan, Iraqi, Pakistani, Syrian) Refugees (Burmese) Buddhist Muslim AAPI Immigrants AAPI AAPIs in Bastrop County Filipino Iranian Young AAPIs Census 2020 HTC Map SD / 06-18-2020 Next Steps • Conduct experiments with targeting tools • Continue launching ads on Facebook in partnership with Austin American Statesman • Conduct VoteMap experiments in Travis and Williamson Counties to measure response • Assuming success above, create strategy for focused targeting in low-performing tracts • Ongoing • Renew effort at marginalized segments of population • Contact religious institutions and refugee service organizations • Coordinate with other CCC’s • Outreach effort underway with African American, Hispanic American and LGBTQ CCC’s SD / 06-18-2020 Needs Spread the word! Spread the word! Spread the word! SD / 06-18-2020 Thank You SD / 06-18-2020