Item #8 Draft Good Fix Working Group Recommendation — original pdf

Backup

Good Fix Working Group Recommendations to Improve Outcomes for July 2025 Clinic Recommendations for Austin Animal Center (AAC): • AAC’s Marketing Team: o Post the clinic in the events section in the Austin Chronicle and ask for free advertising for the event. o Request COTA to promote the clinic on its website and onsite. o Ask Do512 to post on their website and on their social media. o Request more media coverage before and during the event. o Create more variety in their social media posts rather than posting the same digital flyer each time. o Reach out to all contracted nonprofits providing services for APH/HHS with flyers to ask them to pass on to clients and staff (Meals on Wheels, AARC, OutYouth, APH Clinics, etc). Improve search engine optimization (SEO) to drive more web traffic to AAC’s website for the clinic. o ➢ Status: Discussed details of these ideas with AAC’s PIO/Marketing Manager in late June. • AAC’s Community Cats Program: o Ask Good Fix how many community cats they can accept each clinic day and then work with volunteer trappers and community members to fill the slots. ▪ ▪ ▪ Support Trap-Neuter-Return (TNR) volunteer trappers. Support Shelter-Neuter-Return (SNR) regulars. Support neighborhoods around COTA with active trapping requests. ➢ Status: Detailed ideas submitted to AAC. • AAC’s Customer Service Team: o Post flyers outside the Pet Resource Center and distribute flyers to everyone who comes to the PRC for any shelter service. Include a link to clinic information in the auto-reply for all shelter emails. o o With help from their IT team, email clinic information to every pet owner who has reclaimed their pet intact from AAC in the past two years. o With help from their IT team, harvest email addresses from 311 requests for the past year and email flyers to those addresses. ➢ Status: Detailed ideas submitted to AAC. Flyers are being distributed to people who go to the PRC and/or the lobby and posters are hung around the AAC campus. • AAC’s Outreach Team: o Reinstate their spay and neuter outreach efforts where AAC picked up and transported owned pets to Emancipet where they were sterilized and vaccinated and returned to their owners. The same program could be done for the Good Fix clinic. ➢ Status: Submitted to AAC. • AAC’s Rescue Coordinator: o Request more comprehensive marketing support from all rescue partners. ➢ Status: Detailed ideas submitted to AAC. DRAFTRecommendations for the Community: • Host Good Fix Virtual Funshop to engage more community members. o Sixteen people attended the Funshop held on Wednesday, May 21, where we brainstormed ideas. ➢ Status: Currently coordinating efforts through Google Sheets: ▪ Distribution of flyers (physical and digital) ▪ Community outreach, social media/influencers, targeted advertising and signage • Email flyers and clinic information to target mutual aid groups to share with clients. ➢ Status: Digital flyers emailed to over 30 mutual aid groups (e.g., Caritas, Central Texas Food Bank, Foundation Communities). Physical flyers provided to local food pantries. • Provide physical flyers to COA departments (rather than emailing digital copies expecting them to print and post) such as libraries, fire stations, and rec centers. ➢ Status: Community members provided physical flyers to some local library branches. AAC will provide physical flyers to targeted library branches. • Target areas close to COTA. ➢ Status: ▪ Passed out dog food and spoke with and/or gave flyers to dog and cat owners in mobile home parks and other households in Del Valle with 10 or more dogs that may need help with transportation to the clinic. ▪ Contacted Del Valle ISD and Del Valle Community Coalition. • Ask local veterinarians to post flyers at their clinics. ➢ Status: Community members have posted at various vet clinics around Austin. • Contact apartment complexes and mobile home parks and ask them to include clinic information in their newsletters and new resident packets. ➢ Status: Community members have contacted multiple apartment complexes and mobile home parks. • Contact neighborhood associations to share clinic information with their members. ➢ Status: Multiple neighborhood associations have been contacted including Pecan Springs, Windsor Park, and Galindo. The Austin Neighborhoods Council (ANC), which represents over 80 neighborhood associations, has been contacted. • Compile list of places with physical bulletin boards. • • Find ways to remove barriers to getting pets to the clinic. Emphasize the benefits of spay and neuter along with the free service. 2 DRAFT