Parks and Recreation Department, Spending Plan for FY17 Hotel Occupancy Tax Revenue presentation — original pdf

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PARD Spending Plan forFY17 Hotel Occupancy Tax RevenueKim McKnight, MSHP, AICP, CNU-AEnvironmental Conservation Program Manager Cultural Resource Management | Historic Preservation Planning Park Planning DivisionAustin ParkOverview FY17: City Council allocated approximately $1 million in Hotel Occupancy Tax (HOT) Revenue directly to PARD:$ 5,370 Marketing & Promotions$ 993,841 Capital Expenditures: Funding historical restoration or preservation projectsPARD developed a spending plan for FY17 as well as horizon projects for consideration.Traditionally, PARD’s only access to HOT funding has been through a small grant program of the Austin Convention and Visitor’s Bureau.What is Hotel Occupancy Tax?Hotel owners collect local and statehotel occupancy tax from their guests who rent a roomThe City of Austin’s Hotel Occupancy Tax rate is 9 cents and is used primarily to fund: Austin Convention CenterAustin Convention and Visitor’s BureauCultural Arts Programs administered by the Economic Development Dept.Expenditures must meet two-part test for HOT expenditure:Criterion #1: Every expenditure must DIRECTLY enhance and promote tourism AND the convention and hotel industry. Criterion #2: Every expenditure must clearly fit into one of nine categories under Texas Tax Code Chapter 351 for expenditures of local hotel occupancy tax revenues.Advertising & Promotion of the Arts Total Amount: $ 5,370Proposed Expenditure: Updating and printing PARD’s History, Arts & Culture GuideHighlights cultural amenities such as the Emma S. Barrientos Mexican American Cultural Center as well as historical exhibitions at Austin’s Brush Square MuseumsProvides guidance to accessing Austin’s popular parks and trails Guide will be regularly distributed at hotel accommodations, tourist centers, and the convention centerHistorical Restoration & Preservation ProjectsTotal Amount: $993,841 Proposed Expenditures: Restoration projects for PARD historic sites that are open to the public on a regular basis and are frequented by tourists:$319,140 Oakwood Chapel$205,000 O. Henry Museum$389,701 Elisabet Ney Museum$ 80,000 Mayfield Park Oakwood Cemetery ChapelCity of Austin Historic Landmark,Historic Texas Cemetery, National Register of Historic Places1914 Gothic-Revival Chapel; Final resting place for many prominent TexansClose proximity to the Texas Capitol, Bob Bullock Texas State History Museum, State Cemetery, and the UT campusChapel to become visitor center and community spacePromoted as visitor destination for tours and heritage tourism programmingElisabet Ney MuseumCity of Austin Historic Landmark, State Antiquities Landmark, National Register of Historic Places1892 Classical Revival Sculpture Studio with more than 80 pieces of Ney’s original workCenterpiece of Hyde Park Historic District43% out of town visitors in 2016Historic Artists’ Homes and Studios ProgramTours for national and international conferencesO. Henry MuseumCity of Austin Historic Landmark, National Register of Historic PlacesLate 19thcentury home of American writer O. HenryMore than 75 artifacts with direct links to O. HenryLocated in historic Brush Square in heart of Convention Center district.O. Henry Pun-Off attracts thousands each year and has been features on CBS, the Paris Review, Wall Street Journal, NPR and LA Weekly.Mayfield Park City of Austin Historic Landmark, National Register of Historic PlacesMayfield-GutchEstate includes 1870s cottage and 2 acre classical gardens surrounded by 21 acre nature preserveFamous for peacocks Visitors from all over the world Adjacent to Laguna Gloria and Mt. Bonnell2016 Historic Landscape Treatment Plan provides garden restoration planHorizon ProjectsBarton Springs BathhouseOld Bakery and EmporiumHistoric CemeteriesElisabet Ney Visitor CenterHorizon ProjectsPease Park Tudor CottageZilker Metropolitan ParkDowntown SquaresNorwood HousePhase II O. Henry Museum RestorationCharles UmlaufHome & StudioQuestions?