1. REGULAR MEETING of the TOURISM COMMISSION BOARD April 9, 2025, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Burleson, (512) 978-1325 or felicia.burleson@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) Daniel Webb, D7 Cristina Masters, D10 AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on March 12, 2025. 3. 4. 5. 6. 7. 8. 9. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Burleson, regarding commission board resources and updates for commission board. Presentation by Brian Gannon, Senior Director, Visit Austin Film Commission, on the impact of the film industry on Austin tourism. Presentation by Barbara Morgan, Executive Director of the Austin Film Festival, on the impact of film and the Austin Film Festival on Austin tourism. Presentation by John Patterson, an Austin-Based Film Producer, on the local film industry and the film production ecosystem and its impact on Austin tourism. Presentation by Jeremy Striffler, Director of Real Estate, Office of Planning & Asset Management, AISD on the potential for district venues to enhance Austin tourism. Introductions and Welcome of Cristina Masters and Daniel Webb to the Tourism Commission. DISCUSSION AND ACTION ITEMS Conduct officer elections for the Chair and Vice Chair. Discussion and possible action to set road map for 2025 Tourism Commission Meeting. WORKING GROUP/COMMITTEE UPDATES 10. Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin …
Austin ISD Facility Rentals 1 Agenda ● Introductions ● Overview ● Athletic Facilities ● Performing Arts Center ● Q&A 2 Introductions Jeremy Striffler Director of Real Estate Jason Glenn Executive Director, Athletics Brad Distelhorst PAC Coordinator 3 Overview ● Board Policy permits public use of school facilities by non-school groups for educational, recreational, civic, or social activities, when these activities do not conflict with school use or Board Policy. ● Campus facilities are generally available for rent throughout the year on weekdays after-school and on weekends. ● Facility rentals generate over $1.8 million annually for Austin ISD. ● All campus rental revenue goes directly to campuses to supplement their budgets. All district facility rental revenue go to Athletics and Fine Arts. 4 Overview (Cont.) ● Austin ISD uses an online rental platform to handle all requests. ● Easy to navigate and search all of our campuses, along with District-wide facilities. ● Clear instructions on how to make payments and submit required documents. 5 Athletics Facilities 6 Athletics Facilities Burger Activity Center Features a 15,000-seat football stadium with press box, locker rooms and turf field; a 5,500-seat arena for basketball, volleyball or other tournaments; a 3,000-seat baseball field with press box, lights and dugouts; and a second football field for games and events. Delco Center Featuring a versatile 5,000-seat arena and a fully equipped conference room. Whether you're planning a significant sporting event, a business meeting, or a community gathering, we have the ideal space to suit your needs. House Park House Park is one of Austin's oldest and most beloved athletic facilities, originally established in 1939. Over the decades, it has become a vibrant hub for community events and district activities, fostering a strong sense of local pride. 7 Athletics Facilities Nelson Field Boasts an impressive 8,200-seat turf football facility, making it an ideal location for both competitive games and special events. In addition, a baseball field with a seating capacity of 300 fans, perfect for enjoying thrilling games. Noack Sports Complex Our complex features state-of-the-art soccer and softball fields, designed to host everything from casual games to high-stakes tournaments. Whether you're looking for a place to practice, play, or cheer on your team, Noack Sports Complex has it all! Yellow Jacket Stadium A historic football and track facility in East Austin. The stadium served as the main facility for Anderson High School, Austin's only public high school for Black …
Austin Film Festival Barbara Morgan, CEO/Co-Founder O U R M I S S I O N Austin Film Festival furthers the art and craft of storytelling by inspiring and championing the work of writers, filmmakers, and all artists who use written and visual language to tell a story. O U R H I S T O R Y Founded in 1993 – First festival to recognize the writer’s craft as central to the filmmaking process. Known as "The Writers Festival" 32 years of fostering a creative community – Helps aspiring writers and filmmakers bridge the gap from craft to career. Supports writers through all storytelling stages – From idea generation to finding a job. A key force in Texas and the national cultural arts scene – Recognized by the industry as the premier curator of undiscovered talent and a champion for writers. "A writer's film festival, that may be the best idea ever. It's magical... It's the best film festival in the world." - Lawrence Kasdan, The Empire Strikes Back, Raiders of the Lost Ark A F F B Y T H E N U M B E R S 8 Days of films 37k+ attendance 10,000+ scripts submitted 6,000+ films submitted 182 films screened 200+ panelists 4 Days of panels 173 panels “Austin Film Festival is really about creativity, about trying to help people find their voice. You sense it. There’s a spirit of camaraderie that's palpable. And it's fun." - Ron Horward, director Apollo 13 A F F A U D I E N C E Gender 46% Women Age 10% 3% 51% Male 3% Non-Binary 31% 24% 22% 10% <17 18-24 25-34 35-49 50-64 >65 Household Income 34% 13% 8% 7% 13% 13% 12% <$20K $20-29K $30-39K $40-59K $60-79K $80-99K >$100k Education Ethnicity Hispanic - 8% Black - 14% Asian - 5% Native American - 1% Other - 2% Multi-Racial - 6% White - 64% 3% 5% 6% 50% 31% 4% Unfinished High School High School, GED Post-HS, Trade School Bachelor’s Degree Advanced Degree Doctorate, Ph. D E C O N O M I C I M P A C T $13,000,000 Economic Impact to City of Austin 5,400 Room Nights 18 Partner Hotels 16 Conference Rooms Conference Sq Ft 41,805 7 Screens 2,114 Theater Seats 9 Party Venues 64,300 Party Sq Ft P A S T A N D C U R R E N T …
WORKING DOCUMENT: Tourism Commission Road Map April 2025 – December 2025 Agenda Topics, Potential Speakers & Community Presenters Note: All meetings take place on Wednesdays from 2:30pm-4:30pm in City Council Chambers (unless modified by venue availability) April 2025 – The Austin Film Industry May 2025 – Celebrating National Travel & Tourism Week June 2025 – Athletics & Tourism July 2025 – Festivals, Food & Fun August 2025 – Proposed: No Meeting September 2025 – Museums & Tourism October 2025 – Historic Preservation & Tourism November 2025 – Tourism Snapshot – Where we are and where we’re going December 2025 – Tourism Commission Work Session 1. 2. 3. 4. 5. 6. 7. 8. 9.
BRIAN GANNON, CFC | SR. DIRECTOR OF FILM MARKETING Austin Film Commission ● ● ● There has been production in Austin for more than 50 years. Founded in 1986 and Association of Film Commissions International (AFCI) accredited. Both staff are certified film commissioners. Part of Visit Austin. Standard for city film commission to be housed within the Destination Marketing Organization (DMO). This rate is echoed in Texas and domestically. ● Market and sell Austin as a filming destination, working to bring film, television and commercial productions to the region, which creates jobs for area professionals, generates local spending and room nights as well as promotes the destination internationally. ● Advocates and supports productions filming in Austin by offering services to help filmmakers like: permitting guidance, promoting local hiring, facilities and Austin-based vendors as well as acting as a liaison with area film locations and pushing for competitive incentives. ● Worked with over 300+ feature films, 2 dozen television series and 2,500+ commercials that have filmed locally in the last nearly 40 years. ● Develop relationships with industry decision makers, filmmakers, and studios to directly market and pitch Austin. ● Host pre-production scouts for ready-to-film film and television series to win business – touring locations with filmmakers to familiarize them with Austin. ● ● Act as the intermediate between production companies and governing bodies, but does not finance or regulate. Advocate for production throughout our region. Though all productions rely on Austin resources, many local shoots film outside the city limits within the union 30-mile zone to achieve their needed looks. ● Market Austin at industry events, film festivals, conferences, and tradeshows. ● Promote Austin’s 25+ world-class film festivals and year round film events to locals and visitors alike. Lights, Camera, Austin! ● ● ● ● ● Austin has been a production hub for since the 1970s. Our professional crew base has the depth to handle multiple productions simultaneously. Working on film, television and commercial productions of all sizes over years, Austin crews have the technical expertise to always bring productions in on time, on budget and as the director envisioned. From PA to Producer, crew up with the AFC Production Directory. Austin rental houses can supply productions with the latest industry standard equipment. Save on shipping, as local camera, grip and lighting vendors stock the tools your shows need. From dollies to cranes, trailers and honeywagons— find local industry suppliers …
1. REGULAR MEETING of the TOURISM COMMISSION BOARD March 12, 2025, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Burleson, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) District 7 (vacant) District 10 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on February 12, 2025. 3. 4. 5. 6. 7. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Burleson, regarding guidelines and updates for commission board. Presentation by Katy Zamesnik, Assistant Director of the Austin Convention Center Department, regarding the future plans of the Austin Convention Center. Presentation by Liane Conte, Chief of Staff of Project Connect, regarding the EIS of Project Connect and the project’s future impact on Austin Tourism. Presentation by Angela Means, Director of the Office of Arts, Music, and Entertainment, regarding the future ACME Department and its impact on Austin Tourism. DISCUSSION AND ACTION ITEMS Discussion and possible action to set road map for 2025 Tourism Commission Meeting. WORKING GROUP/COMMITTEE UPDATES Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call …
Office of Arts, Culture, Music & Entertainment Tourism Commission March 12, 2025 Angela Means, MPA, Director Effective February 24, 2025, the City of Austin officially established the Office of Arts, Culture, Music & Entertainment (ACME). This marks a significant step in Austin’s commitment to building a more vibrant and dynamic destination for arts, culture, music, and entertainment. 2 HOW WILL ACME BENEFIT OUR COMMUNITY? • Provide centralized support for creatives and cultural organizations. • Enhance economic growth, tourism and civic engagement. • Foster collaboration between artists, cultural organizations, and local businesses. • Create inclusive, accessible spaces for residents to experience arts and culture. • Strengthens Austin’s identity as a global destination for creativity. 3 HOW WAS ACME FORMED? Economic Development Department Cultural Arts Arts in Public Places Music & Entertainment Parks & Recreation Department Museum & Cultural Programs Historic Tourism Special Events (Partial) Development Services Department Austin Center for Events Entertainment Services Austin Public Library Aviation African American Heritage & Cultural Facility Music & Art 4 WHAT ARE ACME’S 2025 GOALS? • Streamline operations • Implement community engagement programs • Launch the development of a comprehensive Strategic Plan • Reevaluation of Cultural Arts and Live Music grant program guidelines • Increase access to programming • Establish new collaborative partnerships with the community and partners across various sectors 5 5 HOW WILL ACME EXPLORE AND LEVERAGE FUNDING OPPORTUNITIES? Grants and Sponsorships Private Sector Tap into local, state, and federal funding to support arts initiatives Seek partnerships with businesses and organizations to secure sponsorships for programs and events Engage with the private sector for donations, corporate sponsorships, and philanthropic contributions Crowdfunding & Fundraising Use crowdfunding platforms to finance specific cultural projects Organize fundraising events to raise awareness and funds for future programs 6 WHAT IS THE TIMELINE TO FULLY INTEGRATE ACME? Phase 1 Phase 2 Phase 3 • Planning & Development • Growth & Expansion • Launch Programs • Establish Community Presence 7 ACME is committed to Building a Collaborative, Vibrant City. 8 8 Office of Arts, Culture, Music and Entertainment ACME@austintexas.gov 512-974-1624 Amplifying Austin’s Creative Spirit 9
AUSTIN CONVENTION CENTER REDEVELOPMENT Draft/Confidential PROJECT Introduction Draft/Confidential Austin is the 11th largest city in the country. But the Austin Convention Center is only the 61st largest. Draft/Confidential 3 Once the redevelopment is complete, we expect the Austin Convention Center to be around the 35th largest in the country. Draft/Confidential 4 The redeveloped Austin Convention Center will be larger than: Charlotte Fort Worth Baltimore Nashville Kansas City Pittsburgh Draft/Confidential Once complete, Austin’s new competitive set will include: San Antonio Boston Seattle Philadelphia Denver Draft/Confidential Big changes are coming Draft/Confidential PROJECT SCOPE Draft/Confidential By the Numbers CONSTRUCTION COST $1.26B RENTABLE SPACE AREAS EXISTING CONVENTION CENTER 365,000 SF NEW CONVENTION CENTER INDOOR + OUTDOOR 550,000 + 70,000 SF Draft/Confidential PROJECT GOALS Draft/Confidential Austin City Council Resolution NO. 20210610-096 The City Council seeks to work with the prime architecture firm capable of delivering a world class design befitting a city of Austin’s size and prominence. The Convention Center design shall incorporate the most innovative ideas in programming and placemaking and shall aim to create a civic building that draws and serves Austinites as well as visitors. The City council affirms its intention that the convention Center be, like its companion civic building to the west, the Austin Central Library, a landmark of great distinction, a bustling and vital public gathering place, and a point of pride for the community. Draft/Confidential Uniquely Austin Draft/Confidential SUSTAINABILITY Draft/Confidential Pushing the Boundaries of Green Building • ILFI Zero Carbon Certification • Net Zero Operational Carbon • Embodied Carbon Reduction • LEED Gold • AEGB 3-Star Generational project that is transforming the Austin market for: • high performance design • low-carbon concrete + steel • construction salvage + reuse • mass timber Draft/Confidential RECONNECTING AUSTIN Draft/Confidential UNPRECEDENTED OPPORTUNITIES Intersection of Past, Present, and Future Draft/Confidential Urban to Landscape Draft/Confidential Trio of Landmark Buildings Central Library City Hall Convention Center Draft/Confidential PRESENTING Draft/Confidential Program Spaces Integrated with Austin Experience Draft/Confidential Opportunity for Future Expansion Outdoor Event + The Warehouse • Enhance Connections and Movements • Flexible Event & Gathering Places • Abundant Shade & Comfort • Reflect History of the Site and Materials • Extension of Warehouse District Scale THE BACK YARD R E H T A G FESTIVAL E D A N E M O R P THE WAREHOUSE DISPLAY DROP-OFF BACKYAR D PROMENADE WAREHOUSE EXHALL TRINITY NECHES RED RIVER Outdoor Event Plaza Outdoor Event + The Warehouse …
TOURISM COMMISSION REGULAR MEETING MINUTES 12, MARCH 2025 The TOURISM COMMISSION convened in a REGULAR meeting on 12, MARCH 2025, at 301 w. Second St. in Austin, Texas. Chair, Daniel Ronan called the TOURISM COMMISSION Meeting to order at 2:44 p.m. Board Members/Commissioners in Attendance: Commissioners Ed Bailey, Greg Chanon, Bishop Chappell, Anna Panossian, and Daniel Ronan Board Members/Commissioners in Attendance Remotely: Commissioner Stefani Mathis Board Members/Commissioners Absence: Commissioners Aileen Bazan and Christian Tschoepe PUBLIC COMMUNICATION: GENERAL Margo Sawyer, Artist speaking on ITEM 5 John Yancy, Artist speaking on ITEM 5 Paula Priour, Wife of Artist, Damian Priour speaking on ITEM 5 John Riedie, Former Tourism Commission Board member Melissa McKnight and Bonnie Cullum with the Vortex of Austin APPROVAL OF MINUTES 1. Approve the minutes of the TOURISM COMMISSION REGULAR MEETING on February 12, 2025. The minutes from the meeting of 2/12/2025 were approved on Commissioner Chanon’s motion and Commissioner Panossian second on an 6-0 vote. The vote was unanimous. STAFF BRIEFINGS 2. Staff Liaison, Felicia Burleson briefed on updates regarding the vacancy and city policy and guidelines and updates for commissions. 1 DISCUSSION ITEMS variety of items 3. 4. Katy Zamesnik, Assistant Director of the Austin Convention Center Department and Larry Speck with Joint Venture Team presented an update regarding the future plans of the Austin Convention Center. Angela Means, Director of the Office of Arts, Culture, Music, and Entertainment, presented on the future of ACME Department and its impact on Austin Tourism. DISCUSSION AND ACTION ITEMS 5. Discussion and possible action to set road map for 2025 Tourism Commission Meeting WORKING GROUP/COMMITTEE UPDATES 6. Update from Commissioner Chappell with the Short-Term Rental Working Group and the changes coming to Austin STRs guidelines from the vote of City Council in February 2025 meeting. Chair Daniel Ronan adjourned the meeting at 4:17pm. Motioned by Commissioner Panossian and seconded by Commissioner Chappell. The minutes were approved at the April 9, 2025 meeting on Commissioner Panossian motion, Commissioner Chanon’s second on a (8-0) vote. Vote was unanimous. Commissioners Vice Chair Bailey, Chanon, Chappell, Mathis, Panossian, Tschoepe , Masters, and Webb. Chair Ronan was off the dais. Commissioner Bazan was absent. 2 3
1. REGULAR MEETING of the TOURISM COMMISSION BOARD February 12, 2025, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) John Riedie, D7 District 10 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on December 11, 2024. 3. 4. 5. 6. 7. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Burleson, regarding the vacancy and updates for commission board. Presentation by Tom Noonan, President & CEO, Visit Austin regarding the outlook for Tourism in Austin in 2025. Presentation by Tim Fennell, the Tourism Director of the Office of the Governor of Texas, Travel Texas regarding the outlook for Tourism in Texas and its implications for Austin in 2025. Discussion on attributes for new Tourism Commission appointees and strategies for their approval. DISCUSSION AND ACTION ITEMS Discussion and possible action to set road map for 2025 Tourism Commission Meeting. WORKING GROUP/COMMITTEE UPDATES Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call Felicia Ojeda at Austin Convention Center …
Tourism Commission Board Meeting Feb. 12, 2025 Austin Tourism Public Improvement District ● 2% assessment fee on taxable hotel room nights for hotels with 100+ rooms ● Funding will allow for enhanced incentives for groups events at the Austin Convention Center and Palmer Events Center, as well as incentivizing in-house hotel groups. ● Allows for increased sales, marketing, advertising and research activities. ● Estimated $30 million in total collections in ● Collections begin April 1, 2025 and first payment expected in first full year August 2025 ● Working on obtaining a line of credit in advance to support initiatives before collections begin TPID Founding Board Alison Berg General Manager AT&T Conference Center Scott Blalock Vice Chair VP/ General Manager JW Marriott Austin Joe Bolash General Manager Hilton Austin Mike Culver General Manager Fairmont Austin Jeff Donahoe Board Chair General Manager Hyatt Regency Austin Rob Gillette General Manager Renaissance Austin Hotel Elizabeth Jackson Area General Manager Hampton Inn South Corynn Hansen General Manager Hampton Inn & Suites Downtown Santosh Khanjee Principal Aiden Austin City Hotel Joanna McCreary General Manager W Austin Joseph Pagone Regional Vice President Westin Domain Neal Patel Owner Extended Stay America - North Central Andy Patel Board Secretary Owner Aloft Austin NW Ex Officio Denise Eisman President Austin Hotel & Lodging Association Tom Noonan President & CEO Visit Austin Paul Barnes Deputy Director Austin Convention Center Visitor Center: Phillips Building 103-105 5th Street SAVE THE DATE Tuesday, March 11th Join us for a grand opening event at the new Austin Visitor Center location 4:00pm - 7:00pm 103 E. Fifth St. Austin, TX 78701 SALES & SERVICES Steve Genovesi, Executive Vice President VISIT AUSTIN EXECUTIVE COMMITTEE (13) members make up the Visit Austin Executive Committee, a subcommittee of the Board who meet prior to the quarterly meetings to review/approve business activities and action items going before the Board. Skeeter Miller Immediate Past Chair Owner, The County Line, Inc Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Greg Chanon Secretary Attorney, Chanon Law Jennifer Currier, General Manager, Sonesta Select Austin North Rob Gillette Chairman General Manager, Renaissance Austin Hotel Cindy Lo President & Event Strategist, RED VELVET Tom Noonan CEO, Visit Austin Vijay Patel Humble Origins Hospitality Management Andy Loughnane President, Austin FC Joanna McCreary General Manager, W Austin Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Trisha Tatro Director, Austin Convention Center …
————[ Austin Tourism Commission, 2/12/25 ]———— Mission Statement Travel Texas’ mission is to enhance and extend local economic development efforts by marketing Texas as a premier travel destination in out-of-state domestic and international markets, generating non-Texan travel to the state, thereby creating revenue and jobs. 2 Travel Texas • Travel Texas is the only entity responsible for tourism promotion to non-Texans. • Major activities performed under the program include advertising, public relations and marketing in domestic and international markets. • Travel research is conducted to provide a foundation to inform and direct the program’s tourism activities and encourage tourism development. 3 Return on Investment State taxes generated by influenced travel from outside the state were estimated at $246 million in FY24 – an increase of 16% over the prior year. I S N O L L M I 4 Halo Effect of Tourism Promotion Travel promotion helps to educate, inspire and ultimately influence travel while also improving perceptions of the state as a good place to: • Relocate a business • Start a career • Start a business • Live and play • Attend college 5 6 Tourism Memorandum of Understanding (MOU) 7 Research & Development Texas Travel Industry Research Detailed industry research reports for travel and tourism in Texas by calendar year are available on request. • Economic Impact of Travel on Texas • Texas Domestic Visitor Profiles – Statewide and Regional • Texas International Visitors Report 9 Interactive Economic Impact Website Local estimates are available to assist travel industry partners with developing tourism. • Regional (tourism regions, heritage trails, MSA’s) • Legislative district • All 254 Counties • 300+ Cities 10 Texas Tourism Regions – Hill Country (2023, YOY) Travel Spending Employment Earnings Tax Revenue $12.3B up 1.2% 103.6K up 6.8% $4.6B up 10.6% $1.2B up 2.9% 11 Direct Travel Spending In 2023, spending by travelers to and within Texas was estimated at $94.8 billion. This spending generated an economic impact of $193.8 billion supporting 1.3 million Texas jobs. s n o i l l i B $100 $90 $80 $70 $60 $50 $40 $30 $20 $10 $- 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Current Dollars Inflation Adjusted (2023) Source: Dean Runyan Associates 12 Spending by Commodity (2023, 2022) Travel spending impacts many sectors of the economy with the largest commodity categories being food service, accommodations, local transportation and gasoline. Food Service Accommodations …
Tourism Commission Board Meeting Feb. 12, 2025 Visit Austin Boards ● Visit Austin Board of Directors ● Visit Austin Executive Committee ● Visit Austin Sports Commission Board of Directors ● Visit Austin Foundation Board of Directors ● Austin Tourism Public Improvement District Board Each Board meets quarterly to review business activities. R E T S O R D R A O B N T S U A T S V I I I Elizabeth Alderson Austin Detours Rob Gillette General Manager, Renaissance Austin Hotel Vijay Patel Humble Origins Hospitality Management Monica Andry President/CEO, Greater Austin Hispanic Chamber of Commerce Ghizlane Badawi CEO, Austin-Bergstrom International Airport Dianne Bangle CEO, Real Estate Council of Austin Will Bridges Antone’s Nightclub T.C. Broadnax City Manager, City of Austin Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Tina Cannon Executive Director, Austin LGBT Chamber of Commerce Greg Chanon Attorney, Chanon Law Jennifer Currier General Manager, Sonesta Select Austin North Mark Duval President & CEO, Greater Austin Asian Chamber of Commerce Jeremy Martin CEO, Austin Chamber of Commerce Nate Hardesty General Manager, THOMPSON AUSTIN| tommie Austin Tam Hawkins President & CEO, Greater Austin Black Chamber of Commerce Cindy Lo President & Event Strategist, RED VELVET | Strong Events Andy Loughnane President, Austin FC Beverly Magee General Manager, Four Seasons Austin David Masters Four Blue Plans, LLC Joanna McCreary General Manager, W Austin Skeeter Miller Owner, The County Line, Inc Tom Noonan CEO, Visit Austin Dewitt "De" Peart President & CEO, Downtown Austin Alliance Zo Qadri Council Member, District 9, City of Austin Jim Ritts CEO & Executive Director, Austin Theatre Alliance Rodney Siebels Director, Global Events and Executive Programs, Hitachi Vantara Steven Stout Executive Director, TSAE Trisha Tatro Director, Austin Convention Center Jordan Uppleger VP of Tournament Business, PGA TOUR Dottie Watkins President & CEO, CapMetro Kirk Watson Mayor, City of Austin VISIT AUSTIN EXECUTIVE COMMITTEE (13) members make up the Visit Austin Executive Committee, a subcommittee of the Board who meet prior to the quarterly meetings to review/approve business activities and action items going before the Board. Skeeter Miller Immediate Past Chair Owner, The County Line, Inc Scott Blalock General Manager, JW Marriott Austin Joe Bolash General Manager, Hilton Austin Greg Chanon Secretary Attorney, Chanon Law Jennifer Currier, General Manager, Sonesta Select Austin North Rob Gillette Chairman General Manager, Renaissance Austin Hotel Cindy Lo President & Event Strategist, RED VELVET …
TOURISM COMMISSION REGULAR MEETING MINUTES 12, FEBRUARY 2025 The TOURISM COMMISSION convened in a REGULAR meeting on 12, FEBRUARY 2025, at 301 w. Second St. in Austin, Texas. Chair, Daniel Ronan called the TOURISM COMMISSION Meeting to order at 2:36 p.m. Board Members/Commissioners in Attendance: Commissioners Ed Bailey, Greg Chanon, Bishop Chappell, Anna Panossian, Daniel Ronan, and Christian Tschoepe Board Members/Commissioners in Attendance Remotely: Commissioner Stefani Mathis Board Members/Commissioners Absence: Aileen Bazan APPROVAL OF MINUTES 1. Approve the minutes of the TOURISM COMMISSION REGULAR MEETING on December 11, 2024. The minutes from the meeting of 12/11/2024 were approved on Commissioner Chanon’s motion and Commissioner Tschoepe’s second on an 7-0 vote. The vote was unanimous. STAFF BRIEFINGS 2. Staff Liaison, Felicia Burleson briefed on updates regarding the vacancy and city policy and guidelines and updates for commissions. DISCUSSION ITEMS variety of items Tom Noonan, President & CEO, Visit Austin presented an updated and outlook for Austin’s 2025 Tourism industry. Other presenters from Visit Austin included Steve Genovesi, Executive Vice President and Shelley Hall, Vice President of Marketing. Tim Fennell, Tourism Director – Economic Development & Tourism at the Office of the Governor of Texas, presented on Travel Texas outlook for Tourism in Texas and its implications for Austin in 2025. 3. 4. 1 5. WORKING GROUP/COMMITTEE UPDATES Update from Commissioner Chappell with the Short-Term Rental Working Group progress with their conversation with the Mayor Watson’s office. Also, City Council will be voting on STR recommendations at next February meeting. Chair Daniel Ronan adjourned the meeting at 4:04pm. Motioned by Commissioner Panossian and seconded by Commissioner Chanon. The minutes were approved at the March 12, 2025 meeting on Commissioner Chanon’s motion, Commissioner Panossian’s second on a (6-0) vote. Vote was unanimous. 2 3
1. REGULAR MEETING of the TOURISM COMMISSION BOARD December 11, 2024, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 District 4 (vacant) John Riedie, D7 District 10 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on November 13, 2024. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Ojeda, regarding the vacancy and updates on city policy and guidelines for commissions. 3. 4. 5. 6. Discussion on attributes for new Tourism Commission appointees and strategies for their approval. DISCUSSION AND ACTION ITEMS Discussion and possible action to set road map for 2025 Tourism Commission Meetings. Discussion and possible action regarding future scheduling of Tourism Commission Meetings in 2025 WORKING GROUP/COMMITTEE UPDATES Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA ITEMS ADJOURNMENT The City of Austin is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. Meeting locations are planned with wheelchair access. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Please call Felicia Ojeda at Austin Convention Center Department, at felicia.ojeda@austintexas.gov, for additional information; TTY users’ route through Relay Texas at 711. For more information on the Tourism Commission Board, please contact Felicia Ojeda at 512.404.4022 or felicia.ojeda@austintexas.gov. The next Tourism …
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. WORKING DOCUMENT: Tourism Commission Road Map January 2025 – December 2025 1. 2. Agenda Topics, Potential Speakers & Community Presenters Note: All meetings take place on Wednesdays from 2:30pm-4:30pm in City Council Chambers (unless modified by venue availability) January 2025 – A New Year for Tourism – Convention Center & HOT Taxes February 2025 – Revenues for Tourism – Revisiting STRs & Bonds for Tourism Destinations March 2025 – The Austin Film Industry April 2025 – The Economic Impact of Austin Tourism/Athletics & Tourism May 2025 – Celebrating National Travel & Tourism Week June 2025 – Festivals, Food & Fun July 2025 – Parks & Greenspace August 2025 – Proposed: No Meeting September 2025 – Museums & Tourism October 2025 – Historic Preservation & Tourism November 2025 – Tourism Snapshot – Where we are and where we’re going December 2025 – Tourism Commission Work Session
1. REGULAR MEETING of the TOURISM COMMISSION BOARD November 13, 2024, at 2:30 pm City Hall Chambers Room 1001 301 W. Second St Austin, Texas 78701 Some members of the Tourism Commission Board may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Felicia Ojeda, 512.404.4022 or felicia.ojeda@austintexas.gov CURRENT BOARD MEMBERS/COMMISSIONERS: Daniel Ronan, Chair, D9 Aileen Bazan, D1 Christian Tschoepe, D3 Bishop Chappell, D6 Stefani Mathis, D8 Anna Panossian, Mayoral Ed Bailey, Vice Chair, D5 Greg Chanon, D2 Allison Moujaes, D4 John Riedie, D7 District 10 (vacant) AGENDA CALL TO ORDER PUBLIC COMMUNICATION: GENERAL The first 10 speakers signed up prior to the meeting being called to order will each be allowed a three-minute allotment to address their concerns regarding items not posted on the agenda. APPROVAL OF MINUTES Approve the minutes of the Tourism Commission Board Regular Meeting on October 9, 2024. STAFF BRIEFINGS 2. DISCUSSION ITEMS Staff briefing from Staff Liaison, Felicia Ojeda, regarding the vacancy and newly appointed members on the board and updates on city policy for commissions. 3. 4. 5. 6. 7. 8. 9. Presentation by Katie Edwards, Executive Director of the Umlauf Sculpture Garden & Museum regarding the Umlauf Sculpture Garden & Museum, and its tourism impact & future. Presentation by Cara Bertron, Program Manager of the City of Austin- Planning Department, regarding a follow-up regarding the Equity-Based Preservation Plan & its connection to tourism. Presentation by Stephanie Helfman, Manager, Chronic Disease & Injury Prevention Program, Austin Public Health Department regarding the impacts of vaping and e-cigarettes in public spaces impacting tourism. Presentation by Alec Puente, Government Relations Director, Texas, American Heart Association, regarding the impacts of vaping and e-cigarettes in public spaces impacting Tourism. DISCUSSION AND ACTION ITEMS Discussion and possible action to recommend to the Austin City Council to adopt the Equity-Based Preservation Plan. Approve the 2025 calendar for the Tourism Commission Board. WORKING GROUP/COMMITTEE UPDATES Update from the Short-Term Rental Working Group on any new reports regarding the STR’s new focus and efforts for recommendations. FUTURE AGENDA …
