02-1: Golf Presentation — original pdf
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AUSTIN PARKS AND RECREATION— GOLF ATX DIRECTOR-JESÚS AGUIRRE ASST DIRECTOR-LUCAS MASSIE OPERATION MANAGER-STEVE HAMMOND JULY 28, 2025 1 GOLFATX OFFERINGS • Clay/Kizer/Balander • Grey Rock Golf Course (D2) (D8) • Morris Wiliams Golf • Butler Golf Pitch and Putt Course-(D1) (D9) • Lions Golf Course (D10) • The Golf Range (Round • Hancock Golf Course Rock) (D9) GOLFATX HISTORICAL REVENUE 2021: 11.28 Million 2022: 10.9 Million 2023:13.01 Million 2024: 12.93 Million 2025: Estimate 14+ Million GolfATX has not raised fees since October of 2022 3 GOLFATX ROUNDS FIGURES 2021: 312,575 2022: 301,790 2023: 323,924 2024: 341,205 2025: Estimate 355,000 Butler Contributes an additional 90,000/yr GOLFATX estimates an additional 65,000+ range visits/yr 4 GOLFATX MEMBERSHIP FIGURES 1441 Current Active Pass Holders 903-1yr or 6 Month Members 4% Junior, 32% 19-59y/o, 64% Senior 541 Player Development Members 30 Day Pass Holders 5 GOLFATX CREATING A 3RD SPACE FEB 2025-Completed Construction on the Clay/Kizer Driving Range Lighting • Retrofitted Previous Lighting Poles • Increases Accessibility by up to 3 hrs/day • Generated $58,853 in Revenue since Mar 1 • Opportunities for Live Music and Social Events • Total Price of Conversion was $149,000 6 GOLFATX INNOVATIVE OPERATIONS Hancock Golf Course, est 1899 Completely operated by an unstaffed pay station since 2020 • 2019 Rounds = 20210 • 2023 Rounds = 39,064 • 2024 Rounds = 45,228 • 2025 Rounds is estimated at 50,000 Hancock Golf Course celebrated 125 yrs in 2024 7 GOLFATX AGRONOMY ACCOMPLISHMENTS • Putting Greens are the backbone of any golf course—Resurfacing is required • Roy Kizer resurfaced in 2022 • Grey Rock resurfaced in 2023 • Jimmy Clay and Balander Resurface in 2024 • Morris Williams proposed in 2027 • Automated irrigation at all properties • Autonomous mowers are the next move 8 GOLFATX GOALS MOVING FORWARD • Continue to invest in our properties • Develop our future leaders • Evaluate innovative agronomy practices • Continue to emphasis pace of play • Reach an agreement on Lions • LEAD the market in affordability by a large margin 9