B2-1: Summer Activities Presentation — original pdf

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 Austin Parks and Recreation Department Summer Camp Activities Update Laura Esparza, Acting Assistant Director To help protect your privacy, PowerPoint has blocked automatic download of this picture.  Summer Camp by the Numbers      22 Summer Camp locations 10,266 Available Registrations 7,345 Camp Bookings to date 2,921 Available spots 6 Playground Programs  Summer Camp Recruitment  330 Temporary Staff needed for camps and playground programs  16 hired to date and 39 in progress  Strategies for success  Summer Completion Bonus of $500  All hands on deck  Covid-19 protocols for a new surge  PARB Resolution recognized by City Council  Summer Aquatics by the Numbers  33 Operational Pools (Givens closed for replacement) Recruitment 750 Lifeguards needed 140 Lifeguards hired to date Incentive programs Surveying staff to determine appropriate incentives  ~Marketing Plans~ Community Recreation o Hiring fairs and event tabling o Paid Advertising and Press Releases/News Reports o Social Media o Summer Completion Bonus o Motorblade to distribute flyers around town o Yard signs & Posters o Street Banners Aquatics o Incentive programs (with partners) o Hiring Fairs o Paid Advertising o Social Media o Incentive pay o Reduced training to $20 to attract applicants/employees o Return to in-person recruiting at local High Schools o Direct mailers to targeted zip codes  Equity and Inclusion Efforts VISION: Austin Parks and Recreation provides accessible, diverse, and inclusive summer camps GOAL: Reduce barriers to our programs and provide more equitable opportunities to register. Early registration, February 8-18, for participants who qualify for financial aid, adaptive and inclusion support programs.  Provided 1:1 in-person assistance and over the phone  Results: 16% of our enrollment, financial aid participants  Results: 2% were those who qualify for our inclusion services.  Results: Increase in financial aid registrations (over 2019) in specialty camps that are very competitive.  PARB COUNCIL REQUEST 20220222 B4Summer Camps PARB Expected Outcomes:   Empower and resource PARD to offer summer camps and pre pandemic capacity – including funding (pending OUNCIL ACTION)  Make resiliency plans to ensure full capacity (pending COUNCIL ACTION) Ensure field trips and aquatics activities are part of the programming (DONE.)  Questions? Contact: Laura.Esparza@austintexas.gov Lucas.Massie@austintexas.gov