B5: B-Engagement Data Memo — original pdf

Backup

TO: City of Austin Parks and Recreation Board Members FROM: Community Powered Workshop DATE: July 28, 2021 RE: Central Williamson Creek Greenway Vision Plan Community Engagement Statistics This memo provides summary information regarding community engagement statistics for the Central Williamson Creek Greenway Vision Plan. The data provided reflects the verifiable number of individuals who were aware of the vision planning process and either chose to take further action or not. This data comes from analytics from the online platforms used throughout the vision planning process. We also acknowledge that there are many other means of increasing awareness about the vision planning process that may not be reflected in the data we are able to collect on individual engagement including: word of mouth between friends and neighbors; distribution of printed materials, such as engagement toolkits, door hangers, letters, and yard signs; and social media and neighborhood listserv posts. All of these awareness strategies listed were also conducted throughout the vision planning process, but we are unable to verify the number of individuals this information reached and are not including them in the tally provided below. Hence, it is possible that the numbers shown below are lower than the actual number of people that were aware of the ongoing vision planning process. Total confirmable individuals aware of the Central Williamson Creek Greenway Vision Plan Number Description Dec 31, 2020) May 25, 2021) 2,126 unique visitors* to Central Williamson Creek Greenway website in 2020 (Jan 1 - 1,136 unique visitors* to Central Williamson Creek Greenway website in 2021 (Jan 1 - 651 unique users** on Social Pinpoint Interactive Map 999 unique users** on Social Pinpoint Creek Idea Cards and Vision Plan draft 133 participants in all virtual and socially-distanced events*** 234 newsletter subscribers on Mailchimp***** Page 1/3 20 storytellers 28 observers on iNaturalist 5,327 TOTAL * Unique Visitors: according to the Squarespace analytics panel the total unique visitors is an estimate of the total number of visitors that reached the website. This is a distinct metric from the number of single browsing sessions by individual visitors or how many actual page requests the site received. For more information about Squarespace analytics please visit: https://support.squarespace.com/hc/en-us/articles/217999797-Traffic-Analytics ** Unique Users: according to the Social Pinpoint engagement summary dashboard unique users are defined as the total number of unique people viewing your site (generally determined by using the same browser). This number is distinct from the individual comments a user may make on a page or the total number of visits users make to the project site over the span of its life. For more information about the Social Pinpoint engagement summary dashboard please visit: https://help.socialpinpoint.com/en/articles/5113530-stakeholder-engagement-summary-dashboard. *** A total of five virtual public events were held from July through December of 2020 over zoom to provide community members with an overview of the vision planning process so far and engage in specific activities to facilitate community feedback on specific elements of the vision plan. Additionally, a total of nine Creek Chats were hosted both virtually and socially-distanced in person between September and December of 2020 to provide a less formal “office hours” type of discussion platform for community members to learn more about the vision planning process and discuss their perspectives with the project team and Community Working Group members. The total number of participants includes individual community members who participated either virtually or in person; any duplicates have been removed from this total. This total does not include staff from Community Powered Workshop, Asakura Robinson, or community working group members. **** A total of 23 newsletters have been distributed as of June 17, 2021 to the Central Williamson Creek Greenway Vision Plan Mailchimp listserv. Subscription to the listserv is entirely voluntary and participants may choose to unsubscribe at any point. Subscribers can join the audience through the project website. In addition to the individual touch points described above the project team and the Community Working Group worked together to contact and communicate with the following community groups, neighborhood institutions, and businesses operating within proximity to the planning area through email, small group meetings, and/or direct mail: 1. The Other Ones Foundation 2. Go Austin/Vamos Austin 3. Public Green and Wild 4. Austin Justice Coalition 5. Planning Our Communities 6. People United for Mobility Action 7. Red Leaf School of Music 8. Cedar Creek Recording 9. St. Elmo Elementary 10. Crockett High School 11. Joslin Elementary 12. St. John’s Lutheran Church 13. Austin Christian Tabernacle 14. St. Peter’s United Methodist Church Austin 15. Capitol City Baptist Church 16. Inglesia Bautista Vida Abundante 17. Bethel Assembly of God 18. Calvary South Austin 19. Travis Heights Christian Outreach 20. Kingdom Hall of Jehovah’s Witnesses 21. Sunrise Community Church 22. Austin Christian Academy 23. Woodlawn Baptist Church South Austin 24. Fairview Church of Christ 25. Live Oak Market 26. Hula Hu Market 27. Kiner Care Page 2/3 28. Terrain Apartments 29. Stony Creek Apartments 30. The Reserve Apartments 31. The Enclave Apartments 32. The Arts Apartments at South Austin 33. Sierra Ridge Apartments 34. Sierra Vista Apartments 35. Palm Gardens Apartments 36. Sur512 APartments 37. Austin City Lights Apartments 38. Bel Air Lofts 39. Capital Veterinary Clinic 40. La Flor 41. The Git Out Bar & Restaurant 42. Austin Parks Foundation 43. Shoal Creek Conservancy 44. South Congress Combined Neighborhood Plan Contact Team 45. East Congress Contact Team 46. South Manchaca Neighborhood Plan Contact Team 47. Southwood Neighborhood Association 48. Advocates for Western Trails 49. Neighborhood Association of Beckett Ranch at Southern Oaks 50. South Austin Neighborhood Alliance 51. Southern Oaks Neighborhood Association 52. Austin Neighborhoods Council 53. Westgate Neighborhood Plan 54. Western Trails Neighborhood Contact Team Association Contact Team 55. Southeast Combined Neighborhood 56. Emerald Wood Community Garden 57. Heartwood Community Garden 58. Central Williamson Creek Advocates Facebook and Nextdoor groups Another general outreach approach employed by the team with the help of the Community Working Group was the distribution of 3,000 door hangers to residences and the posting of 50 yard signs within the geographic boundaries of Menchaca Road, W Stassney Lane, South Congress Avenue, and Ben White Boulevard. The team also contacted the office of each City of Austin Council Member and met with the offices of Districts 2, 3, and 5. Although the team recognizes there will always be ways to improve outreach and engagement, the accomplishment of reaching at least 5,327 individuals through this engagement process is significant and has provided an abundance of meaningful community input and feedback reflected in the Vision Plan document provided for consideration. As with most projects of this type, the team also recognizes that engagement will not and should not end with the adoption of the Vision Plan itself. Continued engagement will be necessary as each piece of the plan is considered for implementation or adaptation into the future. Additional questions about the information provided in this memo or additional data requests should be directed to Community Powered Workshop at info@cp-workshop.org. Thank you for your continued interest in and support of the Central Williamson Creek Greenway Vision Plan. Page 3/3