B1: Census 2020 Presentation — original pdf

Backup

2020 Census Update JUNE 24, 2020 Update on 2020 Census Outreach 1. The Importance of the Census 2. Response Rate Data Analysis 3. Update on Outreach Efforts The Census Impacts Funding: $800 Billion For every Travis County resident that is not counted in the 2020 Census, the county is estimated to lose at least $1,500 per year. •Medicaid •Medicare Part B •Children’s Health Insurance Program (CHIP) •Grants to local school districts (Title I) •SNAP •Highway and public transit programs •Emergency food and shelter programs •Head Start •Women, Infants and Children (WIC) food assistance program •Programs for the elderly •Crime Victim assistance •Substance abuse prevention and treatment 3 The Census Is Crucial ◦ Allocation of federal funds to state and local communities ◦ Reapportionment of Congressional districts among the states ◦ Redistricting of state house, senate, legislative and other districts ◦ City of Austin City Council Districts ◦ Travis County Commissioners Court If the State of Texas were to be successful in counting all residents in the 2020 Census, Texans could gain at least three new congressional in the U.S. Congress 4 Census Timeline Updates Activity/Operation Original Schedule New Schedule Self-Response Phase March 12–July 31 March 12– October 31 Non-response Follow up (NRFU) May 13–July 31 August 11– October 31 Deliver Apportionment Counts to the President By December 31, 2020 Deliver by April 30, 2021 Deliver Redistricting Counts to States By April 1, 2021 Deliver by July 31, 2021 Update on Self-Response Rates: Update on Self-Response Rates: Update on Self-Response Rates: Update on Outreach Efforts: • Strategic Plan • Budget + Disbursements • Regional Media + Digital Outreach • Intersectional Focus Area + 30-Day Challenge • Institutional Outreach Highlights • Grassroots Outreach Highlights Strategic Plan The strategic plan for the 2020 Census has three principal components: An institutional strategy, centered on mobilizing a broad swath of trusted Austin/Travis County institutions in educating and motivating a large segment of the public to participate in the Census. A grassroots strategy, to identify and communicate with people who are not easily or ordinarily reached by the institutional outreach component. A media strategy, to communicate effectively with all Central Texas residents through radio, TV, print media and social media. Administrative / Staffing Targeted Advertising Budget Mix Community Canvassing . . . 53% Phone Banking, Flyer Drops, Supplies, etc. Regional Media Grant Targeted Advertising . . . 13% Census Tract Specific Digital Advertising Regional Media Grant. . . 13% Spanish Speaking Radio + Digital Advertising Digital Outreach . . . 12% Social Media Advertising + Content Creation Digital Outreach Administrative / Staffing . . . 9% Digital Coordinator + Financial Services Community Canvassing Regional Media Plan Five County region collectively applied for media grant from the Central Texas Pooled Fund late last year and were awarded $59,000. Regional consortium has equitably allocated dollars towards three largest Hard to Count Community groups based on relative population size: o o o Hispanic Latino Asian American Black-African American Regional Media Plan cont. $40,000 contracted with the four Spanish speaking radio stations in the Central Texas area to be spent on coordinated, daily Spanish language advertising throughout Central Texas. $19,000 to be spent on expanded geographic footprint beyond Travis County for digital advertisers to target mobile devices with Asian American and Black-African American messaging. Digital Team: Data + Content + Support Data – Volunteer led mapping projects to illustrate local hurdles to participation and real-time response rates in targeted census tracts (Austin/Travis Co Dashboard). All housed in the CoA Open Data Portal and developed in partnership with Census bureau. Content – Developed website, creative, copy, templates, and localized resources in coordination with local volunteers, city and county staff, and national partners. Support - Assisting the CCCs in any and all things digital. Refining social media campaigns, tracking results of grassroots efforts, and content development. Digital Team: Local Response Rate Dashboard Census tract level data Community developed filters Response rates by targeted zip codes Digital Team: Resources Available Online! Visit www.ATXCensus2020.com for posters, push cards, yard signs, & other local outreach materials. Grassroots Campaign Updates: Community CCCs Black - African American Community CCC Asian American Community CCC Hispanic - Latino Community CCC LGBTQ+ Community CCC College Student CCC Black - African American Community CCC Organizing in Black African American areas in partnership with other Hard to Count community groups. Austin Area Urban League is serving as fiscal agent and has received national grants for local outreach. Host regular #WeCountWednesdays with local creative talent. Asian American Community CCC Mobilizing a coalition by disbursing small grants to a diverse group of local community groups. Leading a community focused digital campaign: •Website •Facebook page •YouTube channel •Livestream webinars with AAPI community leaders, scholars, and activists •Weekly newsletters LGBTQ+ Community CCC Group is comprised of people from: City of Austin, University of Texas, the Transgender Education Network of Texas, Waterloo Counseling Center, Austin Tech Alliance, the Texas Civil Rights Project, Austin Pride, and others. Created a series of PSA videos featuring LGBTQI+ Austin entertainers, activists and artists. Crafted a website as a resource toolkit to address key concerns and considerations: https://queerthecens usatx.org/ Active social media accounts: Facebook, Instagram & Twitter Hispanic - Latino Community CCC Diverse community coalition chaired by Travis County Precinct 4 Constable George Morales. Targeted Apartment and business outreach including mobile home parks, churches, and community resource centers. Bilingual social media campaign led by Hispanic Chamber of Commerce’s ‘Hispanic Austin Leadership’ program. Tactics have included gift card raffles, television appearances, YouTube videos, and Facebook live events. Safely distributed outreach materials in partnership with Travis County constable offices at food pantries, churches, and school lunch sites. Grassroots Deep Dive: South East Travis County Census Tract 23.1 A Case Study of Census Registration • Montopolis & Riverside • 3,147 Households • 86.1% Hispanic • Under 200% Poverty – 61.5% Before: April 28th – 27.2% After: May 18th – 35.8% Grassroots Deep Dive: South East Travis County Institutional Partner Highlights: Austin Independent School District / ACPTA Central Health City of Austin Austin Independent School District Conducted multiple Census Ambassadors including one in Spanish and Parent Support Specialist have hosted multiple community Census events. Designed Census Buttons and Banners for all Title 1 schools. Created a Census Newsletter with resources and outreach materials for schools and leadership Created a multilingual census 2020 resource packet which was distributed to AISD families at events. Central Health Postcard being mailed to 60,000 households in County’s priority ZIP codes. Outreach specialists have made 950 calls, reaching 544 MAP members about COVID prevention, testing and Census. When people call MAP/MAP BASIC eligibility and enrollment department and get placed on hold, they hear information about COVID prevention, testing and Census in both Spanish and English. City of Austin • ATXCensus2020.com Website Updates and Resources • Digital Toolkit Resources available in English and Spanish • • • • • City of Austin Social Media Promotions in English and Spanish Postcards in English and Spanish provided in Resource Packets for EAT Initiative City of Austin Electronic Road Sign Promotion Promotions in City Newsletters, Austin Utilities Now Inserts, E- mails, and Printed Materials Census Update Presentations to City Boards and Commissions Intersectional Focus Area Refocusing Grassroots campaign to a targeted geographic area. The census tracts selected are concentrated in the North Lamar/Rundberg area – one of the County's consistently lowest-responding neighborhood areas and diverse in hard to count populations. The budget will invest in proven strategies used in the field and reported back to the CCC as measurably effective in increasing response rates: ◦ Phone-banking, ◦ Mail from local elected officials, and ◦ Resource center canvassing (when safe). 30 Day Response Challenge Countywide CCC has launched a 30-day challenge to count an additional 50,000 households in the month of June Goal set in consultation with City Demographer and based on the historical average response rate this far. If successful, county and city will surpass 2010 response rate. Digital Team is working in partnership with grassroots groups to publish digital content regularly with weekly themes and targeted audiences. The Toolkit