Item 5 Supporting Document — original pdf

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Arts, Culture, Music, and Entertainment ACME Funding Programs - Update Presented by Morgan Messick Assistant Director, Office of Arts, Culture, Music and Entertainment (ACME) Music Commission Meeting | August 4, 2025 Recap on where we have been The Creative Reset: Phase 1 Starting with the 2023-2024 Guidelines for all ACME programs Community Engagement/feedback Enhanced guideline drafts, starting with redlined guidelines/feedback from Arts/Music Commission Working Groups Iterative feedback process/edits Updates to engagement and drafts available at PublicInput throughout the process Public feedback ended on Sunday, July 20 Staff have collaborated to get a final draft Draft is now with internal City staff for review, working towards a final See additional information at publicinput.com/thecreativereset Measuring Program Impacts Category  What the City Measures  Metrics  Reach & Engagement  Community reach and public participation  Attendance counts, demographic data  Promotion  Visibility and marketing efforts  Event flyers, social media screenshots, VisitAustin.org listings, Tourism Marketing training attendance satisfaction, marketing plan analytics Impact  Access  Expression  Resiliency  Economic and cultural benefits for the creative workforce  Number of jobs supported, amount of funding distributed  Accessibility and inclusion for audiences and participants  Diverse locations, ADA features, free/low-cost tickets/creative space, multilingual options  Support for authentic artistic and cultural expression  Artist reflections, new work created, creative risks taken  Organizational growth, adaptability, or long- term community benefit beyond City funding  New partnerships, diversified revenue, business training and professional development     Austin Live Music Fund For-Profit Applicant Award Amount Professional Musician & Independent Promoter Professional Musician & Independent Promoter $20,000 w/24-month Grant Agreement term $5,000 w/12-month Grant Agreement term Live Music Venue with atleast an operating budget of $60,000  $70,000 w/12-month Grant Agreement term Grant Awards are for one and two-year terms and are based on the amount the awardee selects in their application that most appropriately matches their needs.   Scoring Criteria Austin Live Music Fund – Professional Musicians & Independent Promoters  Category  Criteria – Evidence Documentation from the last three years is prioritized Available Points  Music Industry Accomplishments  Music industry recognition Public shows at live music venues with capacities of 300 or more Audience data, i.e. music streams and downloads; distributed recordings; local, national and international music festival placements; regional and national tours; radio & TV broadcasts Artist Development  Austin Music Economy Development  Cultural Tourism Marketing & Outreach  Career training and professional development Participates in music programs for schools, cultural centers, youth, private lessons, camps, workshops, etc. Performs / volunteers at benefit concerts to raise awareness for nonprofit charity organizations Limited or no access to financial lending (points awarded if no or limited access) Pays at least the City of Austin musician pay rate to hired professional musicians Hires creatives and creative businesses year-round for such operations as merchandise production, marketing & outreach, equipment, storage, etc. Hires local creative spaces Collaborates with other local musicians to create new music Expands audiences and fan bases locally and outside of Austin through multiple marketing strategies Marketing collaborations to promote Austin as a global cultural and tourist destination for music Provides accessibility features for audiences with disabilities Advertises and promotes activities in publications and other initiatives serving communities who speak English as a second language Programming open and accessible to the public Up to 25  Up to 25  Up to 25  Up to 25  Austin Live Music Fund – Live Music Venues  Category  Criteria – Evidence Documentation of More Recent Examples Prioritized Available Points  Austin Music Economy Development  Audience Development  More than 50% of expenses are dedicated to music events  Hires at least 25% local musicians  Hires local businesses and creatives year-round for such business operations as merchandise production, marketing, equipment, suppliers, etc.  Ticketed music events  Free or low-cost temporary space for other creative organizations  Regular internships and apprenticeships  Benefit concerts to raise awareness for nonprofit charity organizations  Access to shows for diverse audiences, i.e. all ages, sponsored events for free access, marketing partners to target new fans, etc. Discounted tickets for community, i.e. students, seniors, creative industry workers, etc. Accessibility features for audiences with disabilities Regular programming featuring a diversity of genres Programming regularly open and accessible to the public Collaborative programming highlighting additional artistic disciplines, i.e. visual arts, performing arts Marketing strategies to promote Austin as a global cultural and tourist destination for music, including: Cultural Tourism Marketing & Outreach  Collaboration with promoters, event organizers, Visit Austin on events related to other major events, festivals, and conventions Partnerships with hotels, restaurants, and transportation providers to offer attendee benefits Expands audiences and fan bases locally and outside of Austin through multiple marketing strategies Advertises and promotes activities in publications and other initiatives serving communities who speak English as a second language Up to 40  Up to 20  Up to 40    Creative Space Assistance Program Applicant Award Amount All Applicants must have at least a $60,000 operating budget: Live Music Venue Performance Venue / Theatre Museum / Art Gallery Multi-Use Grant Awards are for a one-year term.   $60,000 Scoring Criteria Creative Space Assistance Program  Category  Criteria  Compelling Need  Funding will address a compelling need for sustainability  Urgency  Co-Location  Community Benefit  Most Urgent: Applicant displaced or requires immediate relocation, lease renewal, or renovation in 6 months to avoid displacement  Urgent: Applicant not displaced, but requires immediate relocation, lease renewal, or renovation in 7-13 months to avoid displacement  Less Urgent: Applicant not displaced, but requires immediate relocation, lease renewal, or renovation in 14-20 months to avoid displacement  Co-location has served or advanced the applicant’s mission, cultural use, and artistic production  Applicant has either increased access to affordable space for other creatives, or has benefited from increased income  i C l Demonstrates community benefits through such elements as mission, programs, events, and relationships Located in a City of Austin Recognized Cultural District / Corridor ll b ffi ti ti ti d h / i i Available Points  Up to 20  Up to 15  Up to 15  Up to 35 Bonus Points  Did not receive a City of Austin grant award in the last five years  10 Next Steps Submittable Intake Form to open in August (with outreach/promotion forthcoming) Final presentation and request for formal recommendation to Council at upcoming Commission Meetings: Arts Commission: August 18 Music Commission: September 8 Economic Opportunity Committee: September 19 RCA at September 25 Meeting for Guidelines, Questions, Scoring Rubrics Eligibility forms tentaitvely will launch ahead of application opening Application tentatively opening in October Application intake close/deadline tentatively in November QUESTIONS?