Supporting Document 4 — original pdf

Backup

Austin Live Music Fund - Update Office of Arts, Culture, Music and Entertainment Music Commission Meeting – March 3, 2025 2024 Austin Live Music Fund – Latest Stats • 136 grant awards accepted so far out of 136 total grant awards (100%) agreements (95%) • 134 signed agreements so far out of 136 total grant • 134 completed Grant Agreement Orientations so far out of 136 total awardees (99%) • 131 completed Financial Information Forms out of 136 forms sent so far to awardees (95%) • 130 first payments paid so far out of 136 total awardees (85%) • 45 second payments paid so far out of 136 total awardees • 4 fully paid and completed award of 136 awards (17%) C I T Y O F A U S T I N 2025 Austin Live Music Fund – Award Amounts 2025 Grant Award Budget - $4,800,000 • $300,000 award budget for $5,000 grants for 60 emerging artists (1-year agreements) • $3,500,000 award budget for $20,000 grants for 175 Professional Musicians and Independent Promoters (2-year agreements) • $1,000,000 award budget for $60,000 grants for 17 Live Music Venues (1-year agreements) C I T Y O F A U S T I N 2025 Austin Live Music Fund – Goals & Scoring Professional Musicians & Independent Promoters Working Group Priority Order – RECOMMENDATION 20250203-010 • Priority 1 (50% of score) – Past Music Industry Accomplishments • Priority 2 (25% of score) – Local Economic Impact • Priority 3 (20% of score) – Music Marketing • Priority 4 (5% of score) – Accessibility Program Staff Priority Order • Priority 1 – Cultural Tourism Marketing & Outreach • Priority 2 – Austin Music Economy Development • Priority 3 – Artist Development • Priority 4 – Music Industry Accomplishments C I T Y O F A U S T I N 2025 Austin Live Music Fund – Goals & Scoring Live Music Venues Working Group Priority Order • Priority (25% of score) – Local Economic Impact • Priority (25% of score) – Programming & Outreach • Priority (25% of score) – Tourism • Priority (25% of score) – Previous City Funding Program Staff Priority Order • Priority 1 – Cultural Tourism Marketing & Outreach • Priority 2 – Austin Music Economy Development • Priority 3 – Live Music Venue Development C I T Y O F A U S T I N 2025 Austin Live Music Fund – Musicians & Promoters Scoring Criteria Available Points Category Cultural Tourism Marketing & Outreach Austin Music Economy Development Artist Development Music Industry Accomplishments C I T Y O F A U S T I N • Innovative marketing strategies to promote Austin as a tourist and convention destination • Expands audiences and fan bases locally, as well as outside of Austin • Impactful social media engagement • Provides accessibility features for audiences with disabilities • Programming and features for non-English speaking communities • Programming open and accessible to the public • Pays at least the City of Austin musician pay rate to hired professional musicians • Pays a living wage to music industry professionals • Hires at least 40% local musicians • Hires creatives year-round for such operations as merchandise production, marketing & outreach, equipment, storage, etc. • Hires local creative spaces • Participates in career training and professional development • Participates in music programs for schools, cultural centers, youth, private lessons, camps, workshops, etc. • Performs / volunteers at benefit concerts to raise awareness for non-profit charity organizations • Limited access to financial lending • Languages other than English spoken in the household • Lives in a Qualified Census Tract (QCT) • No previous Live Music Fund award • Percentage of personal income dependent on music • Number of music industry recognition awards • Frequency of public shows for audiences of at least 300 • Number of music streams and downloads; recordings; national and international music festivals; tours; radio broadcast airplay 2025 Austin Live Music Fund – Live Music Venues Category Scoring Criteria Available Points Cultural Tourism Marketing & Outreach experiences • Developing new and innovative marketing strategies to promote Austin as a tourist and convention destination • Collaboration with event organizers on major events and conventions • Collaboration on venue-event specific travel packages • Partnerships with hotels, restaurants, and transportation providers to offer bundled • Expanding audiences and fan bases locally, as well as outside of Austin • Impactful social media engagement • Provides accessibility features for audiences with disabilities • Programming and features for non-English speaking communities • Programming open and accessible to the public • More than 50% of income is generated from music events • Hires at least 40% local musicians • Hires local businesses and creatives for business operations year-round for such operations Austin Music Economy Development as merchandise production, marketing & outreach, equipment, suppliers, etc. • Performance ticket sales • Provides free or low-cost temporary space for other creative organizations • Track record for adding local bands as support for touring shows • Provides internships and apprenticeships • Hosts benefit concerts to raise awareness for non-profit charity organizations Live Music Venue Development • Limited access to financial lending • Located in a Qualified Census Tract (QCT) • No previous Live Music Fund award C I T Y O F A U S T I N Cultural Funding Programs – 2025 Application Schedule Fall 2025 Application Launch Considerations: • New laws and regulations from the State of Texas 89th Regular Legislative Session and the federal government affecting ongoing city government operations and policies • Community engagement milestones for Cultural Arts funding programs C I T Y O F A U S T I N 2025 Austin Live Music Fund – Community Feedback Share Feedback Now! The Cultural Arts & Music Funding: Community Engagement survey will remain open through July 2025. C I T Y O F A U S T I N