Supporting Document for Item 3 — original pdf
Backup
2024 Austin Live Music Fund Update Music & Entertainment Division Economic Development Department Music Commission Meeting – September 9, 2024 Austin Live Music Fund – 2020 Timeline • April 8 – Music Commission Special Called Meeting - Approved Recommendation 20200408-2b, which stated that the Live Music Fund should be considered as a last resort for funding pandemic relief and recovery programs and only if reimbursed (relief and recovery programs were subsequently funded through other sources). Watch the meeting. • July 6 – Music Commission Special Called Meeting - Systemic Racism Working Group established to advise on Live Music Fund and relief and recovery programs. MJR Partners presentation to set expectations and goals, define equity, and draft racial equity focused distribution plans for Live Music Fund. Watch the meeting. • September 18 – Music Commission Special Called Meeting - Cultural Funding Review Process: Arts, Heritage, Music presentation – update on process for aligning Hotel Occupancy Tax (HOT) funded programs within EDD to prioritize equity. Watch the meeting. • October 19 – Music Commission Special Called Meeting - Live Music Fund Working Group Recommendation – Recommendation - 20201019-2bi. Systemic Racism Working Group Recommendation – Recommendation - 20201019-2bii. Watch the meeting. C I T Y O F A U S T I N Austin Live Music Fund – 2021 Timeline July 12 – Music Commission Meeting - Presentation on proposed guidelines for the Live Music Fund Event Program to gather community feedback. Watch the meeting. • • August 2 – Music Commission Meeting - Presentation on responses to community feedback on proposed guidelines for the Live Music Fund Event Program. Watch the meeting. • September 13 – Music Commission Meeting - Presentation on final draft guidelines for the Live Music Fund Event Program, which incorporated community feedback. Third-Party Administrator Working Group established to “develop guidelines/recommendations around criteria for the third-party for Live Music Fund”. Listen to the meeting. • October 4 – Music Commission Meeting - Discussion from the Third-Party Administrator Working Group about application questions and solicitation recommendations. Listen to the meeting. • November 1 – Music Commission Meeting - After public comment from local musicians on the latest guidelines for Live Music Fund Event Program presented on September 13, the Commission approved Recommendation 20211101-3c to support but update guidelines around eligibility and additional uses based on feedback from the newly established Live Music Fund Stakeholder Working Group. Watch the meeting. C I T Y O F A U S T I N Austin Live Music Fund – 2022 Timeline • February 7 – Music Commission Meeting - Music Commission Recommendation 20220207-3b: Commission recommends "Option 2" to amend guidelines presented on September 13 according to feedback from the Live Music Fund Stakeholder Working Group formed during the November 1 meeting. Watch the meeting. • April 4 – Music Commission Meeting - Based on Music Commission Recommendation 20220207-3b, Staff incorporated additional uses of funds into updated Live Music Fund Event Program guidelines. The draft included a 24-month contract term for set $20,000 awards to create less contracts to execute and manage, while providing more impactful and targeted support to local musicians and promoters. However, the Music Commission reiterated their preference for 12-month contracts for $5,000–10,000 awards. Watch the meeting. • May 2 – Music Commission Meeting - Based on Commission feedback from April 4 meeting, staff presented final updates to the pilot Live Music Fund Event Program guidelines. Watch the meeting. • May 24 – Memo to Mayor and Council - Hotel Occupancy Tax Program Staff Update • June 21 – Asian American Quality of Life Advisory Commission - HOT Programs Update Presentation from the Economic Development Department (PDF 223KB). Listen to the meeting. C I T Y O F A U S T I N Austin Live Music Fund – 2023 & 2024 Timeline • July 18, 2023 – Austin Live Music Venue Summit - 2023 Austin Live Music Venue Summit gathered Austin's live music venue professionals to share the 2023 Austin Live Music Venue Survey results and other helpful resources. Learn what was shared during the summit - 2023 Austin Live Music Venue Summit Presentation (PDF). Watch the meeting. • December 4, 2023 – Music Commission Meeting - A presentation about Live Music Fund Eligibility – Live Music Venues was made to the Music Commission. Watch the meeting. • February 5, 2024 – Music Commission Meeting - A presentation of the proposed 2024 Austin Live Music Fund Program Guidelines was made to the Music Commission, which includes program improvements based on community feedback. Watch the meeting. • April 1, 2024 – Music Commission Meeting - A presentation of the final 2024 Austin Live Music Fund Program Guidelines was made to the Music Commission. Watch the meeting. C I T Y O F A U S T I N 2024 Austin Live Music Fund – Scoring Professional Musicians & Independent Promoters Category Limited Access to Services Local Economic Impact Programming & Outreach Accessibility Criteria Limited access to healthcare and financial lending Languages other than English spoken in the household High level of dependency on music business income Lives in a Qualified Census Tract (QCT) • • • • • No grant funding from the City of Austin Cultural Arts Division in the • • • • last year Hires local musicians and other creatives Hires local creative spaces (refer to Glossary of Terms for definition of “Creative Spaces”) Hires local businesses for operations, i.e. merchandise production, marketing/PR, equipment, storage Programming that expands audiences and amplifies Austin’s diverse arts and culture sectors Tourism Marketing strategies to reach visiting and potential tourists and convention delegates, as well as local audiences Provides accessibility features for audiences with disabilities Programming and features for non-English speaking communities Programming open and accessible to the public • • • • No grant funding received through the 2023 Live Music Fund Event • Available Points Up to 35 Points Up to 30 Points Up to 20 Points Up to 30 Points 15 Points Previous City of Austin Funding Program C I T Y O F A U S T I N 2024 Austin Live Music Fund – Scoring Live Music Venues Category Criteria Limited Access to Services • • Limited access to organizational healthcare and business lending Located in a Qualified Census Tract (QCT) Local Economic Impact Programming & Outreach • Hires at least 40% local musicians and other creatives year-round • • Provides subletting opportunities Provides free or low-cost temporary space for other creative organizations • Provides internships and apprenticeships • Hires local businesses for business operations • Programming that expands audiences and amplifies Austin’s diverse arts and culture sectors Tourism Marketing strategies to reach visiting and potential tourists and convention delegates, as well as local audiences • Available Points Up to 20 Points Up to 25 Points Up to 20 Points Accessibility • • Provides accessibility features for audiences with disabilities Programming and features for non-English speaking communities Up to 20 Points • Did not receive City of Austin grant funding in the previous year 10 points Previous City of Austin Funding C I T Y O F A U S T I N 2024 Austin Live Music Fund – Total Applicants C I T Y O F A U S T I N 2024 Austin Live Music Fund – Demographics C I T Y O F A U S T I N 2024 Austin Live Music Fund – App Answers C I T Y O F A U S T I N 2024 Austin Live Music Fund – Awardee Next Steps Create Austin at The Long Center Tasks • Award Acceptance Form • FY24 Financial Information Form • Insurance Requirements • Grant Agreement Signature / Execution C I T Y O F A U S T I N 2024 Austin Live Music Fund – Coaching & Training Music Business Coaching, Advising & Training • Referrals to services and organizations that cater to musicians and music businesses • Consultation and coaching on industry standards and best practices Examples of real-world scenarios and solutions Explanation of music industry roles and expectations • • • Tips for bidding, negotiating, business development, and project management • Discussion of promotions, publicity, marketing, and event production techniques • Referrals to diverse online and in-person training opportunities Schedule a one-on-one session with Program Manager for Artist Development, Greg Gonzalez. C I T Y O F A U S T I N 2024 Austin Live Music Fund – Looking to 2025 Improvements – 2025 Austin Live Music Fund 2024 Applicant Feedback • Coordinating information meetings for applicants who request additional feedback on their applications Upcoming FY24 Applicant Survey • Applicant technical support • Emerging artist consideration • Grant award amounts not scored • Mobile phone optimalization C I T Y O F A U S T I N • Application formatting to reduce confusion on what is scored and what is