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Proposal for an Expanded Texas Music Museum in East Austin Music Commission Meeting July 1, 2024 Report 3 Space Needed Staffing Budget for Proposed Expansion Budget The Texas Music Museum’s Mission and Goals The Texas Music Museum: A Premier Destination for Music Tourism and Cultural Heritage Proposed Texas Music Museum Space Expansion 3 6 6 6 Texas Music Museum Complete Exhibits Collaborative Contributions and Exhibits of the Texas Music Museum 7 Expanding Cultural Collaborations: Sharing Texas Music Museum Exhibits and Materials 8 with Esteemed Institutions 9 Timeline 10 Staffing Proposed Phase I, II & III 10 10 11 12 13 13 13 13 13 14 14 14 14 14 Phase I Initial Launch Phase II Expansion and Enhancement Phase III Strategic Plan for Sustainable Growth and Community Engagement Phase I Initial Launch Phase II Expansion and Enhancement Phase III Strategic Plan for Sustainable Growth and Community Engagement Phase I Funding Needed Phase II Funding Needed Phase III Funding Needed Operational Costs/Budget for Each Phase Marketing Budget for Each Phase Operational Budget Marketing Budget Monetization Strategy for the Texas Music Museum: Leveraging Rental Spaces, Fundraising, and Show Admissions for Financial Sustainability Examples of Cultural Impact of Existing Iconic Music Museums Rock and Roll Hall of Fame Country Music Hall of Fame and Museum Museum of Pop Culture Examples of Music Museum Floor Plans Map: Musicians Hall of Fame, Nashville TN Map: Rock and Roll Hall of Fame Cleveland, OH Appendix 2 15 15 16 17 18 19 19 20 21 3 The Texas Music Museum’s Mission and Goals Texas is one of the most diverse and musically significant regions in the United States, boasting many nationally influential musicians and more noteworthy music groups than any other state. It is truly remarkable that the Texas Music Museum has not yet expanded to a world-class institution. The Texas Music Museum’s mission is to be a comprehensive cultural the diverse range of Texas musicians and representing all music genres. institution, highlighting We believe that the greatly expanded Texas Music Museum should be significantly larger than any of the current music museums in order to showcase the very broad range of famousTexas musicians and also to honor the many talented musicians who have contributed so much to the rich musical legacy of Texas yet have received little or no recognition. Beyond being a vital repository of Texas's ongoing cultural heritage for Texas and the world, the museum has potential for extensive financial contributions to the Austin and Texas economy and will attract thousands of tourists from around the globe. Through the years, Texas Music Museum has presented many programs involving many Texas musicians representing a variety of many music genres. We have an informative website, engaging instagram, a youtube channel and a facebook page with 6K followers. The Texas Music Museum: A Premier Destination for Music Tourism and Cultural Heritage The Texas Music Museum would significantly boost tourism in Austin as the major music capital. The Texas Music Museum is also a highlight for people in Austin and all parts of Texas, US and the world that perpetuate the reputation of Austin as the country's most important music city. When the Texas Music Museum reaches its full potential, it will become a highly sought-after and marketable resource in Austin, Texas and the US. Several visitors have written that after visiting many museums in Austin they felt that the Texas Music Museum was the most interesting. Other comments include: “An amazing collection of pictures, album covers and biographies of Texas musicians of many different genres. This is a real 4 historical archive that preserves the memories of many musicians who might otherwise be forgotten.” - Mike M, Austin, Texas Google Reviews “The visit was very interesting. [A] fantastic guide. ” - Abraham, Mexico City 3/12/24 “Fascinating and interesting insight into Texas Music. ” - Philip, U.K. 2/21/24 “This is a fantastic hidden jewel. Very important and fascinating exhibits. Thank you!'' - Besty, Berkeley, California 4/24/24 “Totally worth the visit! A wealth of Texas Music History. The entire state should support this place. ”- Dan & Sheila, Greensboro, N.C. 4/12/24 “Music is the soundtrack to life and this museum gives pause to press play on great Texas Music. ” - Duncan, South Africa 5/1/24 “Incredible experience! We are touring musicians and we are very inspired! ” - Tony & Jimmy, Los Angeles, California 4/19/24 Other major music museums, such as those in Seattle, Nashville, and Cleveland, have demonstrated their ability to attract hundreds of thousands of visitors, contributing millions of dollars to the local economy. Music is one of the most powerful representations of culture and community. The Texas Music Museum has a unique mission to explore the lives of major popular musicians and groups from Texas, across various musical genres, while placing significant importance recognizing lifetime contributions on all musicians who have previously gone unacknowledged. Proposal for an Expanded Texas Music Museum 5 The Texas Music Museum, 501(c)(3), tax exempt non-profit organization, has thrived for over 40 years due to the passion and dedication by its group of volunteers and visionaries. Our research, programs, and exhibits have been made possible by dedicated volunteers committed to preserving all aspects of Texas music history. Our museum serves as a vital place in Austin for learning about Texas music by local, national and global visitors. We are not expecting to become a world class Texas Music Museum center overnight. However, after 40 years of research, presentation, extensive exhibits and enriching music programs, we seek support from the city to assist the Texas Music Museum with both short-term and long-term funding, expanded climate control exhibit, storage, operations and staff. This funding is crucial to maintain and expand our extensive collection, exhibits, programs. Texas Music Museum is passionate about locating TMM in East Austin - the birth place of so many nationally famous musicians. Since its inception, the Texas Music Museum in Austin has witnessed numerous other attempts to create a Texas Music Museum/Hall of Fame in cities like Austin, Houston, Ft. Worth, and New Braunfels. These endeavors did not materialize or operated for only a short period of time. The Texas Music Museum consistently attracts visitors from across the globe. Travelers from over 30 countries and every state in the U.S. have visited the museum. Proposed Texas Music Museum Space Expansion Space Needed Phase I Proposed Expansion Space ● 7,500 Gallery/ Exhibit Space 500 Office/ Reading Room ● ● 2,000 Climate Controlled Storage ➔ (Exhibits, artifacts, etc) ● ● 1500 Multipurpose Room (events) 500 Workspace (exhibit Prep Space) 6 300 Lounge/ Kitchen ● ● 1000 Archives and Collection ● Restrooms ● 13,300 TOTAL ➔ Files, photos, negatives, oral histories, videos, recordings (cylinders, 78 RPM records, 45s LPs, Cassette 8 tracks, CDs, etc) Texas Music Museum Complete Exhibits We have complete exhibits in storage : The following is a short list of exhibit areas: ● Texas Native American Exhibit ● Songs of Texas & 150 Years of Austin Music, Living, Texas Legends ● Texas African American Exhibits ● Texas Zydeco, Funk, Folk, Soul ● Pop ● Tejano Conjunto ● Tejano Orquesta ● Texas Piano Professors ● Tejano Women ● Texas Gospel ● Texas Rock ● Texas German ● Texas Blues ● Texas Classical 7 ● Texas Czech ● Texas Country and Texas Western Swing ● Texas Jazz ● Texas Hip Hop/ Rap Collaborative Contributions and Exhibits of the Texas Music Museum The Texas Music Museum also has a history of collaborative efforts providing research, exhibit and resource material for exhibits and community programs to numerous state educational and historical organizations such as: ● Bob Bullock ● George Washington Carver Museum ● German Texan Heritage Society ● Austin Children's Museum ● Texas Dept of Transportation ● Texas Folklife Resources ● La Pena Texas Music Museum exhibits have been presented at venues such as: ● Texas State Capitol Rotunda ● Elisabet Ney Museum ● George Washington Carver Museum ● Dougherty Arts Center ● Center for American History ● Austin History Center ● Austin Bergstrom International Airport ● Various museums and libraries around the state in cities such as: Dallas, Houston, San Antonio, Kingsville and others 8 Expanding Cultural Collaborations: Sharing Texas Music Museum Exhibits and Materials with Esteemed Institutions We plan to continue and expand our collaborative efforts with esteemed cultural institutions such as the George Washington Carver Museum, the Mexican American Cultural Center (MACC), the Bob Bullock Texas State History Museum, and other cultural organizations. By sharing our exhibits and materials, we aim to enhance the cultural fabric of our community and provide diverse educational experiences. These partnerships will allow us to co-host events, exchange research and resources, and present our exhibits in new and engaging ways. Through these collaborative endeavors, we seek to broaden the reach and impact of the Texas Music Museum, fostering a greater appreciation for Texas's rich musical heritage across various communities and cultural landscapes. 9 Timeline 10 Staffing Proposed Phase I, II & III Staffing Budget for Proposed Expansion Budget Phase I ● Executive Director: $100,000 ● Museum Educator: $65,000 ● Stipends for 4 students ($2,000 each): $8,000 ● 2 Part-time Docents ($14,400 each): $28,800 Total Staffing Budget for Phase I: $100,000 (Executive Director) + $65,000 (Museum Educator) + $8,000 (Stipends for students) + $28,800 (Part-time Docents) = $201,800. Salaries retrieved from Glassdoor.com 11 Phase II ● Executive Director: $100,000 ● Education Director: $70,000 ● Public Relations: $60,000 ● Collections Manager: $65,000 ● Development Officer: $67,000 ● Stipends for 4 students ($2,000 each): $8,000 ● 2 Part-time Docents ($14,400 each): $28,800 Total Staffing Budget for Phase II: $100,000 (Executive Director) + $70,000 (Education Director) + $60,000 (Public Relations) + $65,000 (Collections Manager) + $67,000 (Development Officer) + $8,000 (Stipends for students) + $28,800 (Part-time Docents) = $398,800. Salaries retrieved from Glassdoor.com 12 Phase III ● Executive Director: $100,000 ● Education Director: $70,000 ● Public Relations: $60,000 ● Collections Manager: $65,000 ● Development Officer: $67,000 ● Marketing Specialist: $65,000 ● Events Coordinator: $50,000 ● Stipends for 4 students ($2,000 each): $8,000 ● 2 Part-time Docents ($14,400 each): $28,800 Total Staffing Budget for Phase III: $100,000 (Executive Director) + $70,000 (Education Director) + $60,000 (Public Relations) + $65,000 (Collections Manager) + $67,000 (Development Officer) + $65,000 (Marketing Specialist) + $50,000 (Events Coordinator) + $8,000 (Stipends for students) + $28,800 (Part-time Docents) = $513,800. Salaries retrieved from Glassdoor.com 13 Marketing Budget for Each Phase Marketing Budget Phase I Initial Launch ● Total Marketing Budget: $39,200/year ○ Austin Chronicle: $5,400/year ○ Radio: $9,300/year ○ Social Media Ads: $4,000/year ○ Website Redesign and Branding: $17,500 ○ Brochures and Printing Jobs: $3,000/year Phase II Expansion and Enhancement ● Total Marketing Budget: $58,800/year ○ Austin Chronicle: $10,800/year ○ Radio: $15,000/year ○ Social Media Ads: $8,000/year ○ Website Maintenance and Integration: $20,000 ○ Brochures and Printing Jobs: $5,000/year ● Total Marketing Budget: $79,340/year ○ Austin Chronicle: $18,000/year ○ Radio: $20,340/year ○ Social Media Ads: $10,000/year ○ Website Maintenance and Integration: $30,000 ○ Brochures and Printing Jobs: $5,000/year Phase III Strategic Plan for Sustainable Growth and Community Engagement 14 Operational Costs/Budget for Each Phase Phase I Initial Launch ● Utilities: $12,000/year (Source: Industry Average) ● Security (Cameras: $200/year): $200/year ● Rent: $21,600/year (Paid by Board Member) ● Custodial Fees: $12,000/year (Source: Industry Average) ● Moving Showcases: $15,000 (Moving stuff out of police dept storage to new storage place) ● Office Supplies: $1,500/year ● Equipment: $5,000 (Scanner and new computer) ● Marketing: $39,200/year ● Storage: Currently Free until June 2025 ● Health Insurance: $20,000/year (2 employees at $10,000 each; Source: Business.com) ● Miscellaneous Expenses: $5,000/year ● Total Phase I Operational Budget: $131,500/year Phase II Expansion and Enhancement ● Utilities: $14,000/year (Source: Industry Average) ● Security (Cameras: $2,000/year + Guard: $157,248/year): $159,248/year ● Rent: $1 (City of Austin Supported) ● Custodial Fees: $15,000/year (Source: Industry Average) ● Moving Showcases: $15,000 (Budget for any moves) ● Office Supplies and Equipment: $3,000/year ● Marketing: $58,800/year ● Storage (1,000 sq ft, climate-controlled): $17,460/year (Source: SpareFoot) ● Health Insurance: $50,000/year (5 employees at $10,000 each; Source: Business.com) ● Technology and Exhibit Construction: $20,000/year ● Miscellaneous Expenses: $5,000/year ● Total Phase II Operational Budget: $357,509/year Phase III Strategic Plan for Sustainable Growth and Community Engagement ● Utilities: $16,000/year (Source: Industry Average) ● Security (Cameras: $2,000/year + Guard: $157,248/year): $159,248/year ● Rent: $1 (City of Austin Supported) ● Custodial Fees: $18,000/year (Source: Industry Average) ● Moving Showcases: $15,000 (Budget for any moves) ● Office Supplies and Equipment: $3,000/year ● Marketing: $79,340/year ● Storage (1,000 sq ft, climate-controlled): $17,460/year (Source: SpareFoot) ● Health Insurance: $70,000/year (7 employees at $10,000 each; Source: Business.com) ● Technology and Exhibit Construction: $50,000/year ● Miscellaneous Expenses: $5,000/year ● Total Phase III Operational Budget: $433,049/year 15 Monetization Strategy for the Texas Music Museum: Leveraging Rental Spaces, Fundraising, and Show Admissions for Financial Sustainability Currently, we cannot sublease in our existing space, which prevents us from monetizing the small space we do have. Seeking new space is crucial to enable these monetization efforts and support the museum's growth and sustainability. We plan to develop a comprehensive monetization strategy for the Texas Music Museum, which includes leveraging renting out our newly expanded space. By offering our facilities for private events, corporate functions, and weddings, we aim to create a steady revenue stream that will contribute to the museum's financial sustainability. This initiative will not only generate essential funds but also increase community engagement and awareness of the museum's offerings. Through strategic marketing and targeted outreach, we will position the museum as a premier venue, ensuring a consistent flow of rental income to support our mission and operations.In addition to rental income, we will diversify our revenue streams through regular fundraising events and show admissions. Examples of Cultural Impact of Existing Iconic Music Museums Current major music museums are focused on specific aspects of musician and music history. Their financial impacts are as follows: 16 Rock and Roll Hall of Fame The Rock and Roll Hall of Fame in Cleveland, OH, spans 55,000 square feet (source: Wikipedia). In 2018, it contributed a financial impact of $199 million in business sales and supported 1,872 jobs in the food, beverage, and hotel sectors (source: https://rockhall.com/economic-impact/). 17 Country Music Hall of Fame and Museum The Country Music Hall of Fame and Museum in Nashville, TN, encompasses 350,000 square feet of exhibition galleries, archival storage, retail stores, and event space (source: https://en.wikipedia.org). In 2023, it had an economic impact of over $109 million and supported 1,658 jobs (source: https://issuu.com/countrymusichalloffame/docs/dev_2023_annual). 18 Museum of Pop Culture The Museum of Pop Culture, previously known as the EMP, was funded by Paul Allen. This museum now presents all aspects of popular culture, whereas it previously focused only on music. It spans 140,000 square feet of building space (source: Schlosser, Meet MoPOP). The museum has an annual economic impact of $35 million. (source:https://www.geekwire.com/2016/meet-mopop-paul-allens-emp-museum-changes-name- museum-pop-culture). ● 19 Examples of Music Museum Floor Plans Map: Musicians Hall of Fame, Nashville TN 20 Map: Rock and Roll Hall of Fame Cleveland, OH 21 Appendix 1. Board of Directors 2. Texas Music Museum Artifacts 3. Texas Music Museum Artifacts P2 4. East Austin African American Exhibit 5. Austin Mexican American Exhibit 6. Texas Music Museum Storage (1000 Sq Ft till June 2025) 7. Texas Music Museum Artifact & Reference Archive 8. Texas Music Museum Audio & Video Archive 9. Recent Texas Music Museum Events 10. Educational Programs 11. Senior Center Initiatives 12. Visitor Comments 13. Visitor Comments P2