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Austin Live Music Fund 2024 Program Guidelines Erica Shamaly, Music & Entertainment Division Manager Economic Development Department Music Commission Meeting, 2/5/2024 Austin Live Music Fund • The Live Music Fund was established by City of Austin Ordinance No. 20190919-149 and provides an ongoing budget for cultural funding programs for Austin's music industry • The Live Music Fund Master Timeline outlines how pilot program guidelines formed through a robust community engagement in coordination with the Music Commission and as part of the Cultural Funding Review: Arts, Heritage, Music • Music Commission Recommendation 20201019-2bii stated that the core equity principles of Preservation, Innovation and Elevation & Collaboration (P.I.E.) be followed to create greater economic growth in Austin's music industry • Music Commission Recommendation 20220207-3b: Commission recommends "Option 2" to amend guidelines presented on September 13 according to feedback from the Live Music Fund Stakeholder Working Group 2 Austin Live Music Fund – Purpose & Core Principles Program Purpose – Encourages, promotes, improves, and showcases Austin’s diverse live music industry through supporting a wide array of music initiatives, including Live and online events; studio, video, and merchandise production; and, touring, marketing, and broadcasting that is targeted to local audiences, visiting and potential tourists, and conventions delegates. Core Equity Principles – Music Commission Recommendation 20201019-2bii provided that a Preservation, Innovation and Elevation & Collaboration (P.I.E.) fund be established from the Live Music Fund to create greater equitable economic growth in the music sector. Based on this direction, the core principles of P.I.E. inform the 2024 Austin Live Music Fund through awardee equity training and strategic planning. 3 Austin Live Music Fund – 2024 Eligible Applicants Professional Musician – Must meet at least one of the following requirements: • At least 2 years of documentation showing that Applicant has regularly performed as a professional musician— solo or as part of a band—in live performances to public audiences • Or 6 released recordings (singles) • Or 6 promotionally released music videos Independent Promoter – Must meet all of the following requirements: • No more than 3 staff, including the owner, and • Documentation showing that Applicant has curated and promoted live shows featuring musicians and bands for at least two years, and • Must not be contractually tied to one venue. Live Music Venue – Must meet at least five (5) components of the City of Austin definition: • An establishment where live music programming is the principal function of the business and/or the business is a live music destination, and where the venue establishes the ability of an artist to receive payment for work by percentage of sales, guarantee, or other mutually beneficial formal agreement for every performance. A live music venue is a destination for live music consumers, and/or its music programming is the primary driver of its business. 4 Austin Live Music Fund – 2024 Ineligible Applicants • Applicant does not fit the definitions and requirements for “Professional Musician”, “Independent Promoter”, and “Live Music Venue” • Applicants who receive grant funding from the Cultural Arts Fund in the same year • Applicants that have a “Delinquent Status” with the City of Austin Economic Development Department • Government agencies or public authorities • City of Austin employees • Applicants under the age of 18 years old 5 Austin Live Music Fund – 2024 Grant Awards • $15,000 or $30,000 – Professional Musicians and Independent Promoters • $30,000 – Live Music Venues with operating budgets below $100,000 • $60,000 – Live Music Venues with operating budgets over $100,000 • Award payments happen over an agreement period of up to 12 months:  The first grant payment is 50% of the total award within 30 days of agreement execution report  The second grant payment is 40% of the total award with a completed progress  The final grant payment is 10% of the total award with a completed final report 6 Austin Live Music Fund – 2024 Eligible Expenses • Commercial rent for grant-funded activities • Performance Fees/Guarantees specify) • Miscellaneous Project Expenses (must • Contractors • Accounting • Event, Studio, Video • Security • Stage Crew • Promotional tours outside of Austin (must include Austin tourism marketing plan) • Salaries of Employees Dedicated to the Project • Merchandise Materials & Fees Insurance – General Liability • • Marketing • Advertising Paid Placements • Design Fees for Artwork • Project Merchandise • Posters, Banners, Signage • Lodging and travel for artists and promoters • Performance Fees / Guarantees • Stage Lighting Rental • Stage Rental • Stage Sound Rental • Studio Production and rental, excluding Capital Expenditures • Project Supplies • Telephone / Internet • Video Production and rental, excluding Capital Expenditures 7 Austin Live Music Fund – 2024 Ineligible Expenses • Project expenses paid before the application due date • Capital costs, including the purchase, construction, and renovation of equipment and • Food expenses not related to supported activities • Start-up costs of a new organization • For nonprofit applicants, fundraising expenses, including entertainment, receptions, and property hospitality • Consultants who are also employees • Payments to students or interns whose employment is tied to class credit • Operating costs not associated with the project. • Purchase of gifts, awards, cash prizes, scholarships, contributions or donations. • Existing debts, fines, contingencies, penalties, interest, or litigation costs. • Travel expenses not associated with the project. • Taxes other than retail sales and payroll 8 Austin Live Music Fund – 2024 Scoring Criteria Professional Musician & Independent Promoter Category Criteria Limited Access to Services Limited access to healthcare and financial lending Languages other than English spoken in the household • • • High level of dependency on music business income • • No grant funding from the City of Austin Cultural Arts Division in the last year Lives in a Qualified Census Tract (QCT) • Hires local musicians and other creatives • Hires local creative spaces (refer to Glossary of Terms for definition of “Creative Spaces”) • Hires local businesses for operations, i.e. merchandise production, marketing/PR, equipment, • Grant-funded activities expand audiences and amplify Austin’s diverse arts and culture sectors • Marketing strategies reach new audiences, including locals, potential tourists, and convention Local Economic Impact storage Programming & Outreach delegates Accessibility Previous City Funding • Accessibility features for audiences with disabilities • • Programming and features for non-English speaking communities Proposed grant-funded activities are open and accessible to the public • No grant funding received through the 2023 Live Music Fund Event Program Available Points Up to 25 Points Up to 30 Points Up to 20 Points Up to 30 Points 15 Points 9 Austin Live Music Fund – 2024 Scoring Criteria Live Music Venues Category Criteria Limited Access to Services Local Economic Impact • • Limited access to organizational healthcare and business lending Located in a Qualified Census Tract (QCT) Provides co-location (see definition in Glossary of Terms) Provides free or low-cost temporary space for other creative organizations • Hires local musicians and other creatives • • • Number of permanent jobs supported • • Hires local businesses for business operations Internships and apprenticeships Programming & Outreach delegates • Grant-funded activities expand audiences and amplify Austin’s diverse arts and culture sectors • Marketing strategies reach new audiences, including locals, potential tourists, and convention Accessibility Previous City Funding • Accessibility features for audiences with disabilities • Programming and features for non-English speaking communities • Did not receive City of Austin grant funding in the previous year Available Points Up to 20 Points Up to 30 Points Up to 20 Points Up to 20 Points 10 Points 10 Austin Live Music Fund – 2024 Awardee Commitments Since awardees will enter into grant agreements, applicants must acknowledge and affirm their understanding of the following commitments: • Professional Musician Compensation – At least the City of Austin musician standard • Diversity, Equity, and Inclusion Training – No-cost options provided by the City of • Equity Strategic Plan – Template and guide provided by the City of Austin • City of Austin Marketing Statement – Inclusion in all copy related to grant-funded rates of pay Austin activities • Progress & Final Reports • Optional – Participation in marketing training provided by the City of Austin 11 Questions? www.austintexas.gov/edd 12