MUSIC COMMISSION RECOMMENDATION 20240701-11 DRAFT Date: June 25, 2024 Subject: Place-based Enhanced Program Motioned By: Seconded By: Recommendation The Music Commission recommends that City Council support the Place-Based Enhancement Program developed by the Economic Development Department staff. Description of Recommendation to Council The Place-Based Enhancement Program leverages tax reimbursements to incentivize the development and preservation of music venues, creative spaces, and other local businesses which significantly the impact the culture and quality of life in Austin. • Affordable Space: Tax reimbursements will be offered to developers of mixed-use and commercial building projects to include affordable commercial leases for arts and music venues and establishments, small local businesses, and community development projects • Community Impact: Tax reimbursements will support the development of stand-alone high-impact community projects including arts and music complexes, grocery stores in food deserts, childcare facilities, and industry hubs and incubators • Cultural Preservation: Tax reimbursements and potentially other programs will support retention and improvement of existing music venues, creative spaces, and legacy businesses, nonprofits, and co-ops Rationale: • State code (Chapter 380) states that a municipality may establish programs for provision services and grants of public money to promote local economic development and to stimulate business and commercial activity. • An urgent need for affordable small business and creative space continues in Austin, as small local businesses, particularly music and creative enterprises, compete with luxury real estate and high-end retail/restaurant enterprises for limited commercial space • Music and cultural arts in Austin are a core factor in the city’s quality of life, and a significant draw for tourism and large-scale employers. Therefore, it’s critical that the City work to preserve the Austins cultural lifeblood through investment in the local music and arts economies. Vote For: Against: 0 Abstain: 0 Absent: 0 Attest: Shelbi Mitchell 1 of 1
Economic and Cultural District Framework Policy Economic Development Department July 1, 2024 History City of Austin and Economic and Cultural Districts • The City of Austin lacks a holistic approach to the recognition and development of Economic and Cultural Districts • Specific “District” Planning/Policy’s Recognized include: Small Area Planning Historic District Designation Public Improvement Districts C I T Y O F A U S T I N Prior District Council Actions • Resolution No. 20071213-058 establishes the African American Cultural Arts District, the City of Austin’s first Cultural District • Resolution No. 20110825-067 establishes the 5th Street Mexican American Heritage Corridor • Resolution No. 20131017-036 establishes the Red River Cultural District • Resolution No. 20230702-128 establishes the South Shore Cultural District C I T Y O F A U S T I N Souly Austin is a place-based economic development program focused on creating and retaining strong, vibrant, culturally rich and diverse neighborhood business districts throughout Austin through the development of Merchants Associations. Souly Austin Program Purpose: Program Details • 2014 Program began with a focus of forming Neighborhood Business District Merchant Associations • $362,500 annual allocation (2015) • 6 Neighborhood Business District Merchant Associations formed to date • Intent to onboard 2 new districts during 2019 C I T Y O F A U S T I N Purpose Purpose • Framework aims to leverage economic benefits of concentrated activity in defined districts. districts in Austin. • Districts serve as tourist attractions, offering diverse experiences. • Framework provides guidance for organizing and resourcing economic and cultural • Well-defined districts support thriving commerce and cultural preservation. • Unified management, branding, programming, and improvements amplify economic impact and foster synergy among stakeholders. C I T Y O F A U S T I N Defining Districts Economic and Cultural District Definition • Economic and Cultural districts (ECDs) are compact areas (¼ to 1 ½ mile) rich in creative, cultural, and commercial assets. • ECDs contain concentrations of creative, cultural, entertainment, heritage, or commercial assets that contribute to neighborhood supportive commerce • ECDs make use of a variety of economic, value capture, and focused regulatory tools • ECDs are typically stewarded by district management entities independent of the City of Austin. C I T Y O F A U S T I N Types of Districts • Economic - Contain a high proportion of commercial, entertainment, or cultural uses that help anchor …
REGULAR MEETING of the MUSIC COMMISSION July 1, 2024, 6:30PM CITY HALL BOARD AND COMMISSIONS ROOM, 301 W 2ND STREET, Austin, Texas 78701 Some members of the Music Commission may be participating by videoconference. The meeting may be viewed online at: http://www.austintexas.gov/page/watch-atxn-live Public comment will be allowed in-person or remotely via telephone. Speakers may only register to speak on an item once either in-person or remotely and will be allowed up to three minutes to provide their comments. Registration no later than noon the day before the meeting is required for remote participation by telephone. To register to speak remotely, call or email Shelbi Mitchell, 512-974-6318, Shelbi.Mitchell@austintexas.gov. CURRENT BOARD MEMBERS/COMMISSIONERS: Nagavalli Medicharla - Chair, Anne-Charlotte Patterson – Vice Chair, Oren Rosenthal – Parliamentarian, Scott Strickland – Secretary, Nelson Aguilar, Tami Blevins, Pedro Carvalho, Leonard Davila, Lauryn Gould, Conrice “Ray” Price Jr., Celeste Quesada CALL TO ORDER PUBLIC COMMUNICATION: GENERAL AGENDA Approve the minutes of the Music Commission Meeting on June 3, 2024. APPROVAL OF MINUTES 1. STAFF BRIEFINGS 2. Presentation on musical performance by Peter Stopschinski, Music Commission Live Performance participant and Shelbi Mitchell, Program Coordinator, Music & Entertainment Division. Live Music Fund collections update by Kim McCarson, Program Manager, Music & Entertainment Division, Economic Development Department. 3. Update on the FY24 Austin Live Music Fund by Erica Shamaly, Division Manager, Music & Entertainment Division. DISCUSSION ITEMS Discussion on city support for housing the current collection at Texas Music Museum following update from working group and Sylvia Morales, Texas Music Museum. Update regarding the Economic and Cultural District Framework Policy by Matthew Schmidt, Global Business Expansion Division, Program Manager III. Informational update on SXSW economic impact by Chair. Update on live musical performances for Music Commission meetings by Vice Chair Patterson. Update from Land Use Working group by Vice Chair Patterson. DISCUSSION AND POSSIBLE ITEMS 10. Approve recommendation to create a Placed-Based Enhancement Program to incentivize inclusion of live music venues and other creative sector businesses in new mixed-use development, support development of stand-alone high-impact community development projects including arts and music complexes, and preserve existing music venues, creative spaces, legacy businesses, and nonprofits. Approve recommendation to create a Creative Combining District and Development Bonus Program to enhance the development and preservation of live music venues and creative sector businesses, and to initiate a specific Red River Cultural District subdistrict and cultural district overlay. 4. 5. 6. 7. 8. 9. …
[BOARD/COMMISSION NAME] RECOMMENDATION YYYYMMDD-XXX [XXX is the agenda item number] Date: 6/27/2024 Subject: Creative Combining District and Development Bonus Program for live music venues; Subdistrict and cultural district overlay for Red River Cultural District Seconded By: Motioned By: Nagavalli Medicharla Recommendation Music Commission recommends creating a Creative Combining District and Development Bonus Program to enhance the development and preservation of live music venues and creative sector businesses, and to initiate a specific Red River Cultural District subdistrict and cultural district overlay Description of Recommendation to Council Rationale: Music in Austin is fundamental to the city's identity, enhancing its quality of life and serving as a significant draw for tourism and employers. The Red River Cultural District (RRCD) serves as a center for live music, and the city must ensure that music continues to be an integral part of RRCD as the district evolves in future. With thousands of hotel rooms in the vicinity, proximity to these live music venues enhances the attractiveness of the area for visitors, supporting local businesses and boosting the economy. RRCD is home to several live music venues which nurture local talent. Cultural and music venues provide spaces for people to gather, share experiences, and foster a sense of community. By investing in RRCD, the city can ensure the continuity of its vibrant music scene, attract talent, boost tourism, and enhance the overall quality of life for its residents. Vote: (Add the number vote here, even if unanimous) For: Against: Abstain: Absent: Attest: [Staff or board member can sign] 1 of 1
Proposal for an Expanded Texas Music Museum in East Austin Music Commission Meeting July 1, 2024 Report 3 Space Needed Staffing Budget for Proposed Expansion Budget The Texas Music Museum’s Mission and Goals The Texas Music Museum: A Premier Destination for Music Tourism and Cultural Heritage Proposed Texas Music Museum Space Expansion 3 6 6 6 Texas Music Museum Complete Exhibits Collaborative Contributions and Exhibits of the Texas Music Museum 7 Expanding Cultural Collaborations: Sharing Texas Music Museum Exhibits and Materials 8 with Esteemed Institutions 9 Timeline 10 Staffing Proposed Phase I, II & III 10 10 11 12 13 13 13 13 13 14 14 14 14 14 Phase I Initial Launch Phase II Expansion and Enhancement Phase III Strategic Plan for Sustainable Growth and Community Engagement Phase I Initial Launch Phase II Expansion and Enhancement Phase III Strategic Plan for Sustainable Growth and Community Engagement Phase I Funding Needed Phase II Funding Needed Phase III Funding Needed Operational Costs/Budget for Each Phase Marketing Budget for Each Phase Operational Budget Marketing Budget Monetization Strategy for the Texas Music Museum: Leveraging Rental Spaces, Fundraising, and Show Admissions for Financial Sustainability Examples of Cultural Impact of Existing Iconic Music Museums Rock and Roll Hall of Fame Country Music Hall of Fame and Museum Museum of Pop Culture Examples of Music Museum Floor Plans Map: Musicians Hall of Fame, Nashville TN Map: Rock and Roll Hall of Fame Cleveland, OH Appendix 2 15 15 16 17 18 19 19 20 21 3 The Texas Music Museum’s Mission and Goals Texas is one of the most diverse and musically significant regions in the United States, boasting many nationally influential musicians and more noteworthy music groups than any other state. It is truly remarkable that the Texas Music Museum has not yet expanded to a world-class institution. The Texas Music Museum’s mission is to be a comprehensive cultural the diverse range of Texas musicians and representing all music genres. institution, highlighting We believe that the greatly expanded Texas Music Museum should be significantly larger than any of the current music museums in order to showcase the very broad range of famousTexas musicians and also to honor the many talented musicians who have contributed so much to the rich musical legacy of Texas yet have received little or no recognition. Beyond being a vital repository of Texas's ongoing cultural heritage for Texas and the world, …
07.01.2024 Joint Music & Arts Commissions Urban Core Land Use Working Group Recommendations for the Austin Convention Center Expansion Public Private Partnership (P3) Development & Site-wide Considerations The Joint Arts & Music Urban Core Land Use Working Group was formed to study and provide recommendations for City-involved real estate development. The Arts and Music Commissions recognize that land use planning is immensely critical to the sustainability and growth of Austin’s music and cultural arts economies. Working Group Members Lauryn Gould, Music Commissioner Acia Gray, Arts Commissioner Anne-Charlotte Patterson, Music Commission vice-chair Heidi Schmalbach, Arts Commission vice-chair Mark Gilbert, Arup Development Consultancy Gian Michael Piano, Presidium Real Estate Stefani Stanley, Kadence Twelve Productions Ryan Steglich, Steglich Consulting, Here Today Gone Tomorrow Convention Center Expansion The Austin Convention Center expansion is a tremendous The Austin Convention Center now has the opportunity investment of over $1 billion in public funds and a landmark to set itself apart and above competing facilities by downtown project. This endeavor holds tremendous leveraging and strengthening Austin’s status as a thriving potential for public benefits to Austin, including increased mecca for creativity, arts, music, and diverse culture. The tourism revenue, exceptional public spaces, and robust Joint Arts & Music Commissions Urban Core Land Use programming. City of Austin Music and Cultural grant Working Group provides the following recommendations programs are funded by Hotel Occupancy Taxes, which are to help guide expansion planning vision with the hope that directly impacted by Convention Center operations. Cultural the Austin Convention Center will become a unique world- and small business spaces are threatened by rising rents, class destination attracting visitors from across the US and but remain central to Austin’s iconic brand. the world. Convention Center Expansion Recommendations P3 Development: Vision • Cohesive master plan for the district that integrates building ground floor uses with the streetscape and public realm. • Experiential, enages with and heightens the surrounding urban environment. • Publicly accessible to draw locals and non- convention tourists in addition to convention attendees, including foot traffic from Rainey Street, Red River Cultural District, Palm District, and Ann & Roy Butler Hike-and-Bike Trail. • Positioned to promote Austin culture and artists, and music • Authentic Austin experience Convention Center Expansion Recommendations P3 Development: Music Spaces • Record store featuring & promotion local artists and bands touring through Austin that week • Music lounges and stages (ABIA model) • Rehearsal spaces with …
MUSIC COMMISSION MEETING 7/01/2024 H O T E L O C C U P A N C Y T A X C O L L E C T I O N S L I V E M U S I C F U N D Kim McCarson Program Manager UPDATED 7.01.2024 FY 24 Year-to-Date Hotel Occupancy Tax Collections – Live Music Fund FY24 Amended Budget $5,575,000 May 2024 w/ Encumbrances $334,088 FY24 Year-to-Date w/ Encumbrances $3,210,407 FY24 Year-End Estimate $17,874 $312,748 $827,586 $19,399 $338,773 $854,923 $12,938 $323,076 $798,287 $5,509 $217,400 $744,461 $334,088 $781,775 $16,866 $288,304 $857,431 $4,903 $171,733 $755,308 FY 23 October February FY 24 November March December April January May FY 23 Year-to-Date Hotel Occupancy Tax Collections – Live Music Fund FY23 Amended Budget $4,100,000 September 2023 w/ Encumbrances $17,874 FY23 Year-to-Date w/ Encumbrances $4,472,973 FY23 Year-End Estimate $4,043,166 $17,874 $312,748 $827,586 $19,399 $338,773 $854,923 $12,938 $323,076 $798,287 $5,509 $217,400 $744,461 FY 23 October April November May December June January July February August March September
MUSIC COMMISSION RECOMMENDATION 20240701-10 Date: July 1, 2024 Subject: Place-based Enhanced Program Motioned By: Vice-Chair Anne-Charlotte Patterson Seconded By: Commissioner Lauryn Gould Recommendation The Music Commission recommends that City Council support the Place-Based Enhancement Program developed by the Economic Development Department staff. Description of Recommendation to Council The Place-Based Enhancement Program leverages tax reimbursements to incentivize the development and preservation of music venues, creative spaces, and other local businesses which significantly impact the culture and quality of life in Austin. • Affordable Space: Tax reimbursements will be offered to developers of mixed-use and commercial building projects to include affordable commercial leases for arts and music venues and establishments, small local businesses, and community development projects • Community Impact: Tax reimbursements will support the development of stand-alone high-impact community projects including arts and music complexes, grocery stores in food deserts, childcare facilities, and industry hubs and incubators • Cultural Preservation: Tax reimbursements and potentially other programs will support retention and improvement of existing music venues, creative spaces, and legacy businesses, nonprofits, and co-ops Rationale: • State code (Chapter 380) states that a municipality may establish programs for provision services and grants of public money to promote local economic development and to stimulate business and commercial activity. • An urgent need for affordable small business and creative space continues in Austin, as small local businesses, particularly music and creative enterprises, compete with luxury real estate and high-end retail/restaurant enterprises for limited commercial space • Music and cultural arts in Austin are a core factor in the city’s quality of life, and a significant draw for tourism and large-scale employers. Therefore, it’s critical that the City work to preserve the Austins cultural lifeblood through investment in the local music and arts economies. Vote For: 10 Against: 0 Abstain: 0 Absent: 0 Attest: Shelbi Mitchell 1 of 1
MUSIC COMMISSION RECOMMENDATION 20240701-11 Date: Subject: July 1, 2024 Creative Combining District and Development Bonus Program for live music venues; Subdistrict and cultural district overlay for Red River Cultural District Seconded By: Scott Strickland Motioned By: Nagavalli Medicharla Recommendation Music Commission recommends creating a Creative Combining District and Development Bonus Program to enhance the development and preservation of live music venues and creative sector businesses, and to initiate a specific Red River Cultural District subdistrict and cultural district overlay Description of Recommendation to Council Rationale: Music in Austin is fundamental to the city's identity, enhancing its quality of life and serving as a significant draw for tourism and employers. The Red River Cultural District (RRCD) serves as a center for live music, and the city must ensure that music continues to be an integral part of RRCD as the district evolves in future. With thousands of hotel rooms in the vicinity, proximity to these live music venues enhances the attractiveness of the area for visitors, supporting local businesses and boosting the economy. RRCD is home to several live music venues which nurture local talent. Cultural and music venues provide spaces for people to gather, share experiences, and foster a sense of community. By investing in RRCD, the city can ensure the continuity of its vibrant music scene, attract talent, boost tourism, and enhance the overall quality of life for its residents. Vote: For: 10 Against: Abstain: Absent: 1 Attest: Shelbi Mitchell 1 of 1
MUSIC COMMISSION REGULAR MEETING MINUTES 1 July 2024 The Music Commission convened in a regular meeting on July 1 2024, in the Boards & Commissions Room at Austin City Hall 301 W 2nd St, Austin, TX 78701. Vice Chair Patterson called the Music Commission Meeting to order at 6:38 p.m. Commissioners in Attendance: Chair Nagavalli Medicharla, Leonard Davila, Scott Strickland, Celeste Quesada, Nelson Aguilar, Vice-Chair Anne-Charlotte Patterson, Ray Price, Lauryn Gould, Tami Blevins, Oren Rosenthal CURRENT BOARD MEMBERS/COMMISSIONERS: Nagavalli Medicharla - Chair, Anne-Charlotte Patterson – Vice Chair, Oren Rosenthal – Parliamentarian, Nelson Aguilar, Tami Blevins, Pedro Carvalho, Leonard Davila, Lauryn Gould, Ray Price, Celeste Quesada, Scott Strickland CALL TO ORDER PUBLIC COMMUNICATION: GENERAL AGENDA Clay Shorkey, Texas Music Museum Zac Traeger, Director of the Museum of Human Achievement 1. 2. APPROVAL OF MINUTES 3. Approval the minutes of the Music Commission Meeting on June 3, 2024 was moved by Commissioner Davila and a second by Vice-Chair Patterson with a 10-0 vote. STAFF BRIEFINGS 4. Presentation on musical performance by Peter Stopschinski, Music Commission Live Performance participant and Shelbi Mitchell, Program Coordinator, Music & Entertainment Division. Font Size: 12; Font: Times New Roman; Font Style: Regular 5. 6. 7. 8. 9. 10. 11. 13. Live Music Fund collections update by Kim McCarson, Program Manager, Music & Entertainment Division, Economic Development Department. Update on the FY24 Austin Live Music Fund by Erica Shamaly, Division Manager, Music & Entertainment Division. DISCUSSION ITEMS Discussion on city support for housing the current collection at Texas Music Museum following update from working group and Sylvia Morales, Texas Music Museum. Update regarding the Economic and Cultural District Framework Policy by Matthew Schmidt, Global Business Expansion Division, Program Manager III. Informational update on SXSW economic impact by Chair. Update on live musical performances for Music Commission meetings by Vice Chair Patterson. Update from Land Use Working group by Vice Chair Patterson. DISCUSSION AND POSSIBLE ACTION ITEMS 12. Approve recommendation to create a Placed-Based Enhancement Program to incentivize inclusion of live music venues and other creative sector businesses in new mixed-use development, support development of stand-alone high-impact community development projects including arts and music complexes, and preserve existing music venues, creative spaces, legacy businesses, and nonprofits. Vice-Chair Patterson motioned to approve with a second by Commissioner Gould with a 10-0 vote. Approve recommendation to create a Creative Combining District and Development Bonus Program to enhance the development and preservation …
