Item 5-CDC Presentation_Feb2026_Outreach and Engagement — original pdf

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Austin Housing Austin Housing Communications & Engagement Communications & Engagement Community Development Commission | Feb. 10, 2026 Community Feedback Reach those in need Make resources more accessible Listen to those most impacted Increase transparency Share program impact Marketing & Marketing & Outreach Outreach How do we get the word out about our housing services? www.AustinTexas.gov/Housing ▪ Flyers in 7 languages ▪ … 4 Community Newsletter ▪ Monthly email distribution ▪ 9,300+ recipients 5 Flyers in Public Spaces • 24 Library Locations • 11 Eastern Crescent Rec Centers 6 Paid Advertising – TV ▪ TV: KEYE & NEYE, Univision, Austin PBS 7 Paid Advertising – Radio Austin Community Radio ▪ KAZI FM Norsan Media ▪ KTXX FM, KZNX AM KUT/KUTX Waterloo Media ▪ KZLT FM, KGSR FM Univision ▪ KLQB FM, KLJA FM Audacy ▪ KAMX FM, KKMJ FM 8 Paid Advertising – Print & Digital ▪ PRINT The Villager Community Impact Austin South Asian El Mundo ▪ DIGITAL Austin Monitor 9 Project Signage on Sites 10 Media Relations ▪ Tell our story proactively through media partners to reach community members. ▪ Coordinate announcements and event invitations for coverage. ▪ Support responsiveness to questions about programs and resident benefit. ▪ Build trust and transparency through accurate and timely information. 11 Tabling at Community Events 18 community events across Austin in FY25, reaching 560+ residents ▪ Sat, August 23: Imagine Austin Resource Fair ▪ Thurs, August 7: AARP Chapter Meeting ▪ Wed, August 6: District 10 Budget Town Hall & Resource Fair ▪ Sat, August 2: Districts 1 & 4 Budget Town Hall & Resource Fair ▪ Sat, June 28: Party at the People's House ▪ Sat, July 26: CBS Austin Backpack Giveaway (1,500 backpacks) ▪ Sat, June 21: Frost Home Improvement Event ▪ Thurs, June 19: Juneteenth Celebration ▪ Sat, May 31: Austin Home Buyer Fair ▪ Sat, May 17: Austin Veterans Arts Fest & Service Fair ▪ Sat, April 26: Flood Safety Festival ▪ Thurs, April 24: ACC Veterans Resource Fair ▪ Wed, April 16: 2025 Fair Housing Conference + Housing Resource Hub ▪ Sat, April 12: ABREP Community Impact Day ▪ Sat, Oct 26: Austin Energy Community Connections Resource Fair ▪ Sat, Oct 26: Hope Fest ▪ Sat, Oct 19: Frost Home Improvement Event @ Montopolis Recreation and Community Center ▪ Sat, Oct 5: Boo the Flu 12 Collaboration and Partnerships Community Partnerships ▪ Contracted service providers ▪ Community partners ▪ Board and Commissions City Department Collaboration ▪ Cross promotion of programs across City departments and Council Offices ▪ Austin Energy Customer Newsletter ▪ Age Friendly Austin – quarterly newsletter ▪ Annual Fair Housing Conference ▪ City Social Media accounts 13 Transparency & Transparency & Accessibility Accessibility What do we share and who do we share it with? News – Events – Resources – Surveys – Partners ▪ Resources ▪ … 15 www.SpeakUpAustin.org/HousingHub 16 Housing Engagement Hub ▪ Community Partners List - coming soon! ▪ Service Providers ▪ Neighborhood Groups ▪ Places of Worship ▪ Coalitions and Conveners ▪ Developers ▪ Educational Institutions ▪ Boards & Commissions ▪ Libraries and Community Centers 17 Accessibility ▪ Language Access ▪ Flyers in 7 most spoken languages ▪ Responsive to on-demand requests ▪ Digital Accessibility ▪ Ensuring that all public-facing digital content and mobile apps conform to Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. This includes all digital communications with the public, such as emails/newsletters, social media, web content, and mobile apps procured from third-party organizations. 18 Engagement Engagement Who do we hear from? Connection Points ▪ Community Needs Assessment ▪ Community Organizations ▪ Boards & Commissions ▪ Evergreen Survey ▪ Community Members 20 Connection Points ▪ Neighborhood engagements ▪ Policy and planning engagements 21 Opportunities Opportunities Ideas for Growth On the Horizon ▪ Deeper relationships with community organizations ▪ Working with neighborhood centers ▪ Printed flyers at more gathering spaces ▪ Outreach in neighborhoods we build in ▪ Coming Soon: Displacement Prevention Navigators (Montopolis, Colony Park, Dove Springs, and Project Connect Corridors) 23 How can you help? ▪ Connect us with community organizations and fill gaps in reach ▪ Distribute flyers in your neighborhood spaces ▪ Promote newsletter sign-up for resident's direct communications with Austin Housing ▪ Keep the conversation going - with us and with Austinites! 24 25