Item2a_NHCD_CDC_HomeRepair 8.21.20 — original pdf

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Item 2a Home Repair Programs Community Development Commission August 21, 2020 Our Agenda Overview of Home Repair Programs Partnerships & Community Benefits Response during COVID-19 Marketing Strategy Overview NHCD's Home Repair Programs HRLP ABR -Owner ABR-Renter Minor Home GO Repair Repair Goals : 9 Goals : 80 Goals : 7 Goals : 205 Goals : 208 In Progress : 15 In Progress : 29 In Progress : 1 In Progress : 41 In Progress : 58 Accomplishments : 6 Accomplishments : 8 Accomplishments : 1 Accomplishments : 82 Accomplishments : 69 Up to $75K Major Systems Up to $130K Reconstruction Loan/Lien Up to $15K Remove barriers Elderly/Disabled Up to $15K Remove barriers Elderly/Disabled Up to $5K Address repairs that pose an immediate threat Up to $20K Remove Health & Safety Hazards Austin Area Median Family Income (MFI 2020) Income 1 2 3 4 5 6 7 8 Person Persons Persons Persons Persons Persons Persons Persons 80% MFI $54,700 $62,500 $70,300 $78,100 $84,350 $90,600 $96,850 $103.100 City of Austin Neighborhood Housing & Community Development HRLP ABR -Owner ABR-Renter Minor Home GO Repair MFI MFI MFI MFI MFI Repair 5% 18% 30% 47% 13% 3% 22% 62% 17% 16% 67% 13% 87% 0-30 % 30-50% 51-60% 0-30 % 30-50% 51-60% 0-30 % 30-50% 51-60% 0-30 % 30-50% 51-60% 0-30 % 30-50% 51-60% 61-80% 80+% 61-80% 80+% 61-80% 80+% 61-80% 80+% 61-80% 80+% Ethnicity Ethnicity Ethnicity Ethnicity Ethnicity African American 17% Hispa nic 33% White 50% Whit e 13% Hispa nic 25% African American 62% White 42% Africa n Amer ican 35% White 45% African American 35% Hispanic 23% Hispanic 20% 100% African American 100% City of Austin Neighborhood Housing & Community Development Response during Pandemic Day to Day Operations are aligned with the: • City of Austin, Development Services Department, Residential Building Inspections Division. • City of Austin and Travis County Order to “Stay Home. Work Safe.” • Centers for Disease Control and Prevention Personal Protective Equipment • Department’s Modified Services City of Austin Neighborhood Housing & Community Development Content will be created for all programs: HRLP ABR, Minor Home Repair & GO Repair. Mock-ups to show direction. Overall Marketing Strategy Update of content and design with easy-to-understand content centered around homeowners & focused on solutions Working with community partners to better connect with Austinites in need and to create cross promotional opportunities. Increasing platforms and channels Strategic, and targeted integrative marketing approach to expand reach and connect more people to services. City of Austin Neighborhood Housing & Community Development Integrated Marketing Campaign Austin Is My Home – $25K educational campaign to help established Austinites understand predatory real estate behavior, tax relief tools, home repair programs and resources through easy-to-understand, cohesive messaging City of Austin Neighborhood Housing & Community Development Campaign Activities Timeframe: August 2020 – Beyond City of Austin Neighborhood Housing & Community Development QUESTIONS & ANSWERS