ITEM04 C16-2026-0002 PRESENTATION — original pdf

Backup

C16-2026-0002 310 W. 2nd Street ITEM04/1-PRESENTATIONPROPOSED SIGN ITEM04/2-PRESENTATIONITEM04/3-PRESENTATIONITEM04/4-PRESENTATIONVariances Requested: • LDC Section 25-10-129(F)(2)(a)(Downtown Sign District Regulations) to exceed the maximum sign area limitation for free standing signs which is equal to 0.5 square feet for each linear foot of street frontage to allow for a LED Pylon sign with an area of 250 square feet. • LDC 25-10-129(G)(1) (Downtown Sign District Regulations) to exceed the 6-ft maximum height limitation for a free standing sign to allow for a LED Pylon Freestanding sign with a height of 30-ft. ITEM04/5-PRESENTATIONFINDINGS: The granting of this variance will not have a substantially adverse impact upon neighboring properties, because: The sign will be located at the southeast corner of the Property and oriented towards W. 2nd Street and Lavaca. Neighboring properties include City Hall building to the south, Silicon Labs building to the southeast, and AMLI Downtown multi-family building to the east. The City Hall and Silicon Labs buildings are commercial buildings primarily occupied during daytime hours therefore would be minimally impacted by the proposed sign. Additionally, during nighttime hours the sign would have minimal impact as it is comprised of LED Diode lighting which is directional and does not increase in lumines as it travels. The brightness of the LED sign can also be controlled to minimize the impact to neighboring properties during nighttime hours either by using a daily timer or via a light sensor that detects the ambient light in the area and automatically adjusts its brightness accordingly. ITEM04/6-PRESENTATIONFINDINGS: The granting of this variance will not substantially conflict with the stated purposes of the sign ordinance, because: The design of the proposed sign does not conflict with the stated purposes of the sign ordinance as the sign will modernize the neighborhood, enhance the aesthetic value of the City, and is consistent with the urban character of the downtown 2nd Street District. The 2nd Street District consists of six downtown blocks that were developed through a series of public-private partnerships with the City of Austin and over time has become a destination and key piece of the fabric of downtown Austin. The district is known for its walkable streetscapes and is flanked with local retail and restaurant uses at the ground level and office and multi-family uses above to create an environment where both residents and visitors can live, work, and play. The proposed sign will be prominently located at the primary entrance to the Austin City Limits Live at Moody Theatre music and entertainment venue which is located at the center of the 2nd Street District. The sign will be a focal point of the 2nd Street district and used to promote upcoming ACL Live events thereby emphasizing the historic significance and importance of live music to the City of Austin. Additionally, the sign will be setback from the public streetscape to avoid interference with pedestrian and vehicular traffic and public safety. It should be noted that City Code allows for a sign other than a free-standing sign to have a maximum sign area of up to 846 square feet on the Property. A sign permit was approved administratively under City of Austin Case No. 2015- 033482 SB to allow for a 765.25 square foot LED frame mounted wall sign on the southern façade of the building but the sign was never constructed/erected. The proposed freestanding sign, if approved, would be significantly smaller in size than what was previously proposed and approved for the Property. ITEM04/7-PRESENTATIONFINDINGS: Granting a variance would not provide the applicant with a special privilege not enjoyed by others similarly situated or potentially similarly situated, because: The Austin City Limits Live at Moody Theatre is an entertainment venue that features different artists on a year-round basis. The proposed LED sign will promote upcoming ACL Live events similar to the electronic signs at other state of the art entertainment venues in Austin including but not limited to the Moody Center, the Austin FC Stadium, and Circuit of the Americas. The granting of this variance would not provide the applicant with a special privilege and would be consistent with the signs erected at other entertainment venues around the City of Austin. ITEM04/8-PRESENTATIONPROPOSED SIGN ITEM04/9-PRESENTATION