Item 12 - ESB MACC Dept Meeting Presentation 6_15_26.pdf — original pdf

Backup

Emma S. Barrientos Mexican American Cultural Center ‹# › OUR MISSION The Emma S. Barrientos Mexican American Cultural Center is dedicated to the preservation, creation, presentation, and promotion of the cultural arts of Mexican Americans and other Latino cultures. ‹#› OUR VISION The arts, culture, and contributionS OF Mexican American, Indigenous, and Latino/a/e communities are acknowledged, recognized, and cherished as part of the past, present, and future of the City of Austin. ‹#›  ALIGNMENT W /STRATEGIC PLANS High-quality Event, Program, & Revenue Generating Anchors LONG-TERM SUSTAINABILITY Adopt an operations culture of an agile organization. BRAND EQUITY & RECOGNITION Build consistent brand identity to drive participation and revenue. 360° GOALS 360° GOALS 360° GOALS INTEGRATED STRATEGIC APPROACH 01 BOLSTER PROGRAM PILLARS Prioritize space audits & launch: 02 BUILD VISIBLE MOMENTUM Increase attendance & space utilization: 03 EVALUATE BY DESIGN Integrate as an operations component. Data is: a) Intentional Space Activations b) Consistent Scheduled Programs c) Rentals Marketing Campaign a) Relatable Representative Marketing b) Maximize Cross Promotion Opportunities c) Language Accessibility a) collected, b) documented, and c) synthesized into actionable insights for continuous improvement. GRAND REOPENING JUNE 6, 2026 3K + ATTENDEES 100+ PAID PERFORMERS AND VENDORS 30+ VOLUNTEERS “ This was my first time at the MACC, and I was floored by the extent of the programs and services that are already being provided, knowing that there’s even more to come. Especially in these times, Austin is lucky to have the MACC uplifting and amplifying Mexican-Americans and Mexican-American culture, without which this city would be a very different place.” - FACILITY PRIORITIES 1 . C o m p l e t i o n o f P h a s e I I - A d d e d 1 9 , 0 0 0 s q f t o f n e w s p a c e w i t h e n h a n c e d w a y f i n d i n g , s h a d e s t r u c t u r e , A D A a c c e s s i b i l i t y , a d d i t i o n a l p r o g r a m m a b l e s p a c e s 2 . U p g r a d e s t o p e r f o r m a n c e s p a c e s 3 . R e n o v a t i o n o f g a l l e r y & e x h i b i t s p a c e s s u c h a s l i g h t i n g & m o d u l a r w a l l s ‹#› MARKETING INITIATIVES 01 INCREASED VISIBLITY Inviting experiences as an first “gateway” touchpoint. opportunities through drop-in DISTRIBUTION CHANNELS Tailored email lists, social media, community networks, & media company partnerships. DRIVE ENGAGEMENT Content strategy beyond just promotion & advertising that builds brand equity. 0203UPCOMING SIGNATURE EVENTS AWARDS OF EXCELLENCE VIVA MEXICO DIA DE LOS MUERTOS NOV1AUG1SEP12ESTIMATED ATTENDANCE 200ESTIMATED ATTENDANCE 2000ESTIMATED ATTENDANCE 2000PROGRAM HIGHLIGHTS JUN- AUG AUG SEP CASA DE LA CULTURA SUMMER CAMPLAUNCH OF LAAPEXHIBIT CALL FORPROPOSALS JUN-SEPGRADUATION TH JUNE 13 , 2026 HIRING APPLICATIONS /REVIEW FOR 26-27 COHORT SELECTION OF NEW SENDERISTA NEW SESSIONS BEGINNING IN SEPTEMBER WHAT’S UP WITH CAMINOSMACC EDUCATION FULL TIME STAFF: KATYA GUZMAN, CASSIE SMITH, ERICA SANCHEZ PART TIME STAFF: PAULINA, MELANY, LIZ, ELIZABETH, ADELLA, RUBY, JUAN, YADIRA, FRANK FY 2025 - 2026 RECAP Total Number of Programs - 9 CIS Afterschool, Lending Library, Sabados en Familia, EDU Outreach, Siembra Spring Break, Raices Summer Camp, Academia Cuauhtli, Events, Tours Number of Sites Served - 35 Recreation centers, Cultural Centers, Libraries, Schools, Nonprofits, Community Groups Total Participants - 3,139 Guest Instructors - 7 RAICES SUMMER CAMP 2026 06/08- 06/26 INFLUENCES OF HIP HOP 06/29- 07/17 CREATION STORIES OF LATIN AMERICA 07/20- 08/07 IN XOCHITL, IN CUICATL CASA DE LA CULTURA PROGRAMS WEDNESDAY MAY 27 & JUN 24 RAICES VIVAS GROWING FAMILIES, GROWING ROOTS MONDAYS JUN 8 - JUL 27 TUESDAYS JUN 9 - JUL 14 CUMBIA PARA MACC MOVIMIENTO ANCESTRAL CASA DE LA CULTURA PROGRAMS WEDNESDAYS JUN 10 - JUL 15 COLORIN COLORADO TODDLER STORYTIME THUR & SAT JUN 11 - JUL 11 SATURDAYS JUN 13 - JUL 25 SON JAROCHO: ZAPATEADO Y JARANA DULCES A TRAVES DEL TIEMPO APR MAY JUN OUTREACH Children’s Day @APL CAMINOS Recruitment EDU Children’s Day @Thinkery Lending Library CIS SmartKidz Morning Glories Sabados en Familia- Teatro CASA DE LA CULTURA Movimiento Ancestral Improv Teatro Vivo EDU CIS SmartKidz Sabados en Familia: Photography CASA DE LA CULTURA Earth Medicine Workshops San Jarocho Music & Dance Taller Abierto: Indigenous / Latine Artists & Art Forms Toddler Storytime Cumbia Dance Movimiento Ancestral Improv wTeatro Vivo SIGNATURE EVENT Grand Reopening CAMINOS Graduation EDU Summer Camp Session 1 Summer Camp Grad FY26 E V E N T & P R O G R A M C A L E N D A R CASA DE LA CULTURA Cooking w/Maiz Gardening w Herbal Action Earth Medicine Workshops Family Run/Walk Club San Jarocho Music & Dance Taller Abierto: Indigenous / Latine Artists & Art Forms Toddler Storytime Cumbia Dance CASA DE LA CULTURA Chocolate Making Demo Drumming Circle Primitive Jam Cartoneria Workshop Piñata Making Poetry Workshop Cooking w/Maiz Gardening w Herbal Action Family Run/Walk Club CASA DE LA CULTURA Chocolate Making Demo Drumming Circle Primitive Jam Cartoneria Workshop Piñata Making Poetry Workshop Gardening w Herbal Action Family Run/Walk Club EDU Summer Camp Session 2 Summer Camp Grad OUTREACH Hillside Concert Series COLLABORATION Freedom Fighter Symposium EDU Summer Camp Session 3 Summer Camp Grad EDU Sabados en Familia RENTAL Hispanic Heritage Month Festival OUTREACH El Grito Repub. Square SIGNATURE EVENT VIVA Mexico CAMINOS New Cohort Class FY26 E V E N T & P R O G R A M C A L E N D A R JULAUGSEP YOUTHANKVISIT OUR WEBSITE HTTPS://WWW.AUSTINTEXAS.GOV/MACCTHANK YOU!!