African American Resource Advisory CommissionJune 4, 2024

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African American Cultural Heritage District Resolution No. 20210902-048 Economic Development Department June 4, 2024 African American Cultural Heritage District Resolution No. 20210902-048 • Cultural Districts History • Resolution • Proposed Approach • Phase 1 • Phase 2 • Ongoing Challenges • Next Steps • Questions C I T Y O F A U S T I N AACHD History AACHD Cultural District History • Resolution No. 20071213-058 establishes the African American Cultural Arts District, the City of Austin’s first Cultural District • Achieved State Cultural District Designation through the Texas Commission on the Arts in 2009 • Established Six Square, the cultural district management entity, in 2013 • The City of Austin lacks a holistic cultural district resourcing policy C I T Y O F A U S T I N Economic and Cultural District Framework Policy The Economic Development Department seeks to develop a holistic framework to organize, recognize, and resource economic and cultural districts: • Policy aims to leverage economic benefits of concentrated activity in defined districts. • Districts serve as tourist attractions, offering diverse experiences. • Well-defined districts support thriving commerce and cultural preservation. • Unified management, branding, programming, and improvements amplify economic impact and foster synergy among stakeholders. • Economic Development Department intends to bring to Council a Policy for consideration on July 18th • Policy will have limited impact to AACHD initiatives C I T Y O F A U S T I N Resolution No. 20210902-048 Resolution No. 20210902-048 • Directs the City Manager to determine strategies necessary to implement various initiatives to preserve and enhance the African American Cultural Heritage District (AACHD) • FY24 City Council approved to support Resolution Initiatives: • Develop and Update Maps • Implement a Placemaking Program • Assist with Historic Designation of Sites • Establish a funding mechanism for • Develop Directional Wayfinding System for the AACHD Public Art and Cultural Programming • Create a Strategic Plan for the AACHD • Current Dedicated Funding Support: FY24 Budget Process – General Funds $200,000 (must be allocated by September 30th ) FY24 Historic Preservation Funds - $200,000* (concerns with applicability of funds) • • C I T Y O F A U S T I N Proposed Approach Proposed Approach • Assigned to Economic Development Department – Economic and Cultural Districts • Specializes in: Place-Based Economic Development Initiatives; Economic District Strategic Planning; Community Organizing/Education; Place-Enhancement; Project Implementation • Phase 1: Coalition Building and Establishing Guiding Principles for Strategic • Phase 2: Development of AACHD Strategic Plan and Implementation Plan Team Planning C I T Y O F A U S T I N Phase 1 Phase 1 – Coalition Building/Guiding Principles • Engage with Coalition Partners to develop Community Engagement Plan • Identify Organization/Partners Roles and Responsibilities • Establish Strategic Planning Guiding Principles C I T Y O F A U S T I N Concurrent Initiatives • The East 11th and 12th Streets Urban Renewal Plans • East 12th Street District • The East End Jazz and Arts District • Heritage Wayfinding Resolution No. 20181004-003 • The Black Embassy - Resolution No. 20210304-067 • African American Cultural Heritage Facility Strategic Plan • Blocks 16 and 18 Redevelopment • The Greater 78702 Area Planning Efforts C I T Y O F A U S T I N District Development Professional Services • District Development RFQS – Bench Consultants specializing in: Community Organizing and Engagement District Strategic Planning and Economic Analysis Project Development/Implementation • • • • Identified Consultant: Mend Collaborative • Sample Projects: • Reconnect Rondo • Albina Vision Trust • Southbridge Neighborhood Action Plan C I T Y O F A U S T I N Phase 2 Phase 2 – AACHD Action Plan • Engage in Strategic Planning Efforts to include Implementation Plans • Led by AACHD Leadership Coalition and the established Guiding Principles • Goals will be guided by the original resolution, and refined through Phase 1 • Prioritization of Strategies, Cost Estimates, and Related Activities C I T Y O F A U S T I N Ongoing Challenges Ongoing Challenges • Lack of Economic and Cultural District Resources • Lack of Consistent Fiscal Tools • District Stewardship Inconsistencies • Lack of Wayfinding Signage Families • Inconsistent Maintenance of Placemaking/Wayfinding Components C I T Y O F A U S T I N Next Steps Next Steps (PROPOSED) • Engage Appropriate City and Community Partners to Confirm Approach (April-June) • Provide Consultant Project Proposal (June) • Negotiate Agreement (June) • Notice to Proceed (June/July) • Begin Community Organizing and Engagement (July) • Phase 1 – Expected to be completed in 6-8 months (July/August) • Phase 2 – Strategic Planning expected to begin immediately upon conclusion of Phase 1 (May 2025) C I T Y O F A U S T I N Questions? Economic Development Department Insert Date