20250212-005 Special Events Response and Operations — original pdf
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AUS 2024 Special Events Response & Operations Sam Haynes AUS Deputy Chief Agenda • 2024 & Top Busiest Days Review • AUS Preparedness & Response: Overview • AUS Public Communications • Operations • Questions 2 2024: 21.76 Million Annual Passengers Second Busiest Year Ever • Average day: 27,000 – 30,000 departing travelers • Holidays & special events: 35,000 – 40,000 departing travelers • Busiest day: 44,043– Monday after F1 • 6 out of 10 top busiest days occurred in 2024 Prep for many different events throughout the year Holidays; Conferences; Sporting and music events Events can overlap: SXSW & Spring Break; Conferences and UT games 3 Top 5 Busiest Days Date People Screened by TSA Event Monday, October 21, 2024 Monday, October 23, 2023 Monday, October 24, 2022 Thursday, April 11, 2024 Sunday, October 20, 2024 44,043 43,243 42,241 39,967 39,380 Monday after F1 race Monday after F1 race Monday after F1 race Thursday after total solar eclipse Sunday F1 race day 4 AUS Preparedness, Response • Airport stakeholder coordination • Federal partners (TSA, FAA, and CBP) • Airlines • Concessions and other business partners • Department Operations Center • AUS Event Response Teams • Frontline staff + administrative and support staff • Finance; HR; Community Affairs; Planning & Development and more • Assigned to roles to support customers, wayfinding and crowd control 5 AUS Preparedness, Response AUS Event Response Team 2024 Activations March April May June + July Aug. + Sept. October Nov. + Dec. March Madness = 4 weeks in a row, 5 days a week Country Music Awards Moto GP UT Graduation Independence Day End of Summer GT World Challenge CrowdStrike global outage Total Solar Eclipse Summer Break Memorial Day ACL Week 1 Thanksgiving ACL Week 2 Formula 1 and UT + Georgia game Dec. 6 – One- off day of high passenger volumes Christmas 6 Labor Day UT + ULM game UT + Mississippi game 7 AUS Public Communication Proactive, Comprehensive Comms • Leverage paid, owned and earned media • Hotel + lodging partner tool kit • Press release & media alerts to busy days • Interviews leading up to and during busy days • Social media & website content regularly updated • F1 2024: Partnership with COTA to run ads during the races; Partnerships with UT and Georgia; Paid aerial ads 8 Questions? Visit FlyAustin.com for the latest AUS news & info 9